1. Social Media Week
BEIRUT
Social Media versus Traditional Media;
The contradictory results of the Online presence of
traditional news media.
What Implications on democracy?
“Crowd sourcing, Social Collaboration, citizen journalism and the future of
traditional journalism”
Rita CHEMALY
Wednesday 21 of September 2011
ALT CITY HAMRA
LEBANON

2. Social Media versus Traditional Media;
The contradictory results of the Online presence of traditional
news media.
What Implications on democracy?
Rita Chemaly is the winner of the Samir Kassir Award for Freedom of the Press in 2007;
She is a social and political science researcher and author of the “The Spring of 2005 in
Lebanon between Myth and reality”.
Her researches focus on the political impact of the social media.
She blogs at www.ritachemaly.wordpress.com.

3. Social Networks controversial Impact on the
community
Social networks :
•link people all over the
•share information;
•debate political opinion;
•mobilize forces,
•lead advocacy campaigns;
•broadening the reach of information
•fostering political participation and
civic engagement online.
Social networks are re-creating the
debates we read in the traditional
monopolized mediums.
The contradictory results of the Online presence of traditional news media. What Implications on democracy?
By Rita CHEMALY, September 2011, Social Media Week, Beirut

4. Online Implementation of TRADITIONAL Media
oTraditional news papers have their own websites;
oThe websites have an expanded content :
They provide:
daily news published
videos,
pictures catalogues,
special archives,
rolling banner headlines,
forums,
polls for readers;
Ex: Taken from An Nahar Newspaper
The contradictory results of the Online presence of traditional news media. What Implications on democracy?
By Rita CHEMALY, September 2011, Social Media Week, Beirut

5. Simplified Tools implicating web users in Sharing
Information
The contradictory results of the Online presence of traditional news media. What Implications on democracy?
By Rita CHEMALY, September 2011, Social Media Week, Beirut

6. Simplified Tools implicating web users in Sharing
Information
Ex: Taken from The Daily Star Newspaper
The contradictory results of the Online presence of traditional news media. What Implications on democracy?
By Rita CHEMALY, September 2011, Social Media Week, Beirut

7. Engage instantly with the audience
•The use of mobile social marketing to send
the people instant news .
• it “…increases awareness and moves
people to actions. It is also becoming an
effective way to engage users and
constituents”
‫"كرمال كم انهي حققناه بكرا كرمانك نازنين انساعة 01 ساحة‬
".‫انحرية‬
‫"ارا االنتخابات بتهمك قذ ما بتهمني تأكذ من صحة بياناتك‬
‫بهىائح انناخبين عنذ انمختار أو انبهذية أو‬
"‫ قبم 01 آرار – زياد بارود‬www.dgps.gov.lb
SMS sent to Lebanese mobiles on Alfa and
MTC March 4, 2009.
The contradictory results of the Online presence of traditional news media. What Implications on democracy?
By Rita CHEMALY, September 2011, Social Media Week, Beirut

8. Online Presence of Journalists from Traditional
Media
The contradictory results of the Online presence of traditional news media. What Implications on democracy?
By Rita CHEMALY, September 2011, Social Media Week, Beirut

9. Through Social Media, Traditional Media is
reaching a younger audience
Source: CARRINGTON Malin, Media consumption & habits of MENA Internet users, Research conducted by Effective Measure in
conjunction with Spot On PR, July 2010, p. 7

10. Active Audience vs Passive Audience
•Engaging the citizens
•Soliciting Input
•Broadening the reach of the
audience
•Implicating the web surfers
in sharing the information
•Creating New Leaders of
Information
The contradictory results of the Online presence of traditional news media. What Implications on democracy?
By Rita CHEMALY, September 2011, Social Media Week, Beirut

11. Polarization and Imitation in Social Media
The contradictory results of the Online presence of traditional news media. What Implications on democracy?
By Rita CHEMALY, September 2011, Social Media Week, Beirut

12. Reinforcing traditional Media… What chances for
the online democracy?
•Taking information from the quality press,
•Drawing information from traditional media,
Replication, “imitation” ways for active participation to the political
debate?
The contradictory results of the Online presence of traditional news media. What Implications on democracy?
By Rita CHEMALY, September 2011, Social Media Week, Beirut

13. Thank you for your attention,
Feedback?
ritachemaly@hotmail.com
@ritachemaly
www.ritachemaly.wordpress.com
The contradictory results of the Online presence of traditional news media. What Implications on democracy?
By Rita CHEMALY, September 2011, Social Media Week, Beirut