Content Marketing presentation by Saptarshi Roy Chaudhury for Digital Marketing Summit, Hyderabad. Provides in depth overview of the different forms of content and their varied use in inbound marketing and at various stages of the buying cycle.

1. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Content Marketing :
The Magic Wand of
Inbound Marketing
Saptarshi Roy Chaudhury
@rishi3211us
#contentmarketing
http://www.digitalsrc.com/blog

2. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Content Marketing Involves
Content
Creation
Content
Distribution

3. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Content Marketing Helps
Branding

4. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Content Marketing Helps
Thought Leadership

5. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Content Marketing Helps
Generate Leads

6. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Content Marketing Helps
Influence Sales

7. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Twit It
Content marketing can help
with branding, thought
leadership, generate leads,
influence sales
#contentmarketingtips
@rishi3211us

8. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Who is using Content Marketing
90%
Will be spent on content marketing, video marketing and social media in 2013
118.4
Billion
Organizations
market with content
25%
Of marketing budgets are
spent on Content
marketing

9. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Another BIG Reason

10. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
The Magic Wand
SO MANY FORMS, SO MANY USE

11. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Content Marketing Benefits
ContentSEO
Link Bait
Lead Bait
prop. For
PPC
Social
Media
Brand
Credibility
Sales / Pre
Sales

12. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Content Forms
SOCIAL
MEDIA
PRESS
RELEASE
AUDIO /
PODCAST
PODCAST FEED
BLOG IMAGES MUSIC ANIMATION
SLIDESHOW INFOGRAPHICS WEBINARS
TELECLASSES
/TELECAST
VIDEO
WHITEPAPER /
EBOOK
APPLICATIONS
INTERACTIVE
GAME
EASY DIFFICULT
MORELESS
IMPLEMENTATION
EFFORT/ATTENTIONREQUIRED
Ref from: PRWEB

13. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Distribution
SOCIAL
SEARCH
EMAIL
WEBSITES

14. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Distribution -Social

15. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Twit It
Selecting the right channels for
distribution based on the
nature of content is key to
#contentmarketing success
#contentmarketingtips
@rishi3211us

16. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
AIDA
Awareness
Interest
Desire
Action

17. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
The Way to Conversion
Ref from: PARDOT

18. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Twit It
Understand buyer personas and
serve content that helps them
move from Prospect > Lead >
Opportunities
#contentmarketingtips
@rishi3211us

19. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
What Can You Do
To Make Your Content Work ?
make it..

20. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
EXCEPTIONAL Thanks to : Rand Fishkin

21. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
INSPIRATIONAL Thanks to : Rand Fishkin

22. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
UNIQUE Thanks to : Rand Fishkin

23. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
CREDIBLE Thanks to : Rand Fishkin

24. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
FUN Thanks to : Rand Fishkin

25. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
BENEFICIAL TO SHARE Thanks to : Rand Fishkin

26. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Twit It
Make your content Exceptional,
Inspirational, Unique, Credible,
Fun, beneficial to share
#contentmarketingtips
@rishi3211us

27. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
What Not to Do
• Don’t build on rented land
• Don’t keep your contributor’s in silos
• Don’t forget UGC
• Have no subscription strategy
• Not having an influencer reach out plan

28. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Challenges
36%
21%
20%
11%
9%
3% Producing Engaging Content
Producing Enough Content
Budget to Produce Content
Lack of C-Level buy-in
Producing a variety of
content
No Answer
Based on a survey conducted on 1100 marketers in 2011. The data obviously has changed by
now.

29. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
A Case Study

30. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing

31. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing

32. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing

33. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing

34. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing

35. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Blog : digitalsrc.com/blog
Email : digitalsrc@gmail.com
Twitter: @rishi3211us
Facebook: facebook.com/seo.kolkata
Experience: More than 11 years
Employed With:
Title : VP Marketing

36. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
KEEP IN TOUCH
Blog : www.digitalSRC.com/blog | Email : digitalsrc@gmail.com