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1 of 34
STEM CELL                     START

                                    THOUGHTS
                                                                                      Slide 1 of 34
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                            Entire Contents © 2007 Denuo Group. All Rights Reserved
THE

                                                         COMES FROM THE
                                                          SLIME
                                                                                                         8.9.07




                                                                                        Slide 2 of 34
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                            Entire Contents © (2007) Denuo Group. All Rights Reserved
                             Entire Contents © 2007 Denuo Group. All Rights Reserved
STEM CELL
                                    THOUGHTS
                                                                                      Slide 3 of 34
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                            Entire Contents © 2007 Denuo Group. All Rights Reserved
AGENDA
                             Trends                                           Filters                                      Themes




Big Bang                              Frames                                                    Organization


                                                                                                           Slide 4 of 34
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                                      Entire Contents © 2007 Denuo Group. All Rights Reserved
THE BIG BANG

                                                          Global
                                                          Decentralized
                                                          Linked
                                                          Network
                                                                                           Slide 5 of 34
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                            Entire Contents © 2007 Denuo Group. All Rights Reserved
Trends




                                                                       _trends

                                                                                       Slide 6 of 34
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Trends
                                                                                                    TRENDS

                            centralize                                        scattered
                            authority                                         authenticity
                            distribution                                      content focus
                            spaces                                            audiences

                                                                                                    Slide 7 of 34
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Trends




                                                                  _frames

                                                                                       Slide 8 of 34
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Trends
                                                                                                       FILTERS
                                                                                                   RE-AGGREGATION
                            CONNECTION




                                         PARTICIPATION



                                                                                                        Slide 9 of 34
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Trends
                                                                                  CONNECTIONS
on-demand anytime, anywhere …


   … connecting communities of people


                                                                                      Slide 10 of 34
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Trends
                                                                            PARTICIPATION




                                                                                      Slide 11 of 34
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Trends
                                                         PARTICIPATION [CONTD]




                                                                                      Slide 12 of 34
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Trends
                                                                    RE-AGGREGATION




         Emerging Companies Aim to Help Target and Bring Scale:




                                                                                      Slide 13 of 34
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                            Entire Contents © 2007 Denuo Group. All Rights Reserved
Trends




                                                                            _filters

                                                                                      Slide 14 of 34
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Trends
                                                                                                FILTERS
                                                                                            SOFA
                            FIT




                                  ROSE



                                                                                                   Slide 15 of 34
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                                  Entire Contents © 2007 Denuo Group. All Rights Reserved
Trends
                                                 IS YOUR CONTENT FIT?

                            FREE
                            INTELLIGENT
                            TRANSIMITTABLE
                                                                                         Slide 16 of 34
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                               Entire Contents © 2007 Denuo Group. All Rights Reserved
Trends
                                                                                         ROSE

                            RELEVANT
                            OPEN
                            SIMPLE
                            ELEGANT
                                                                                      Slide 17 of 34
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                            Entire Contents © 2007 Denuo Group. All Rights Reserved
Trends
                                                                                          SOFA

                            SCALABLE
                            OUTCOME DRIVEN
                            FRICTION-FREE
                            ACCOUNTABLE
                                                                                       Slide 18 of 34
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Trends
                                                                                      SOFA [CONTD]

marketplaces
           networks
platforms
                                                                                       Slide 19 of 34
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Trends




                            _organization

                                                                                       Slide 20 of 34
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                             Entire Contents © 2007 Denuo Group. All Rights Reserved
Trends
                                                                                                   FILTERS
                                                                                ITERATIVE
       COLLABORATIVE




                            LIQUID / JAZZY                                                        SENSITIVE


                                                                                                  Slide 21 of 34
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                                        Entire Contents © 2007 Denuo Group. All Rights Reserved
Trends
                                                                          COLLABORATIVE




                                                                                      Slide 22 of 34
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                            Entire Contents © 2007 Denuo Group. All Rights Reserved
Trends
                                                    LIQUID / JAZZY
                            Classical Structures in a Jazz Age




                            The Future does not fit Into our
                                  present containers
                                                                                               Slide 23 of 34
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                                     Entire Contents © 2007 Denuo Group. All Rights Reserved
Trends
                                                               LIQUID / JAZZY [CONTD]

                            Digital Leakage
                             - Device Agnostic
                             - Is it Print? Audio? Video?



                                                                                      Slide 24 of 34
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                            Entire Contents © 2007 Denuo Group. All Rights Reserved
Trends
                                                                                        ITERATIVE
  Organizations need to work
  like software releases …

                            … Because the ‘New’ Comes Fast




                                                                                         Slide 25 of 34
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                              Entire Contents © 2007 Denuo Group. All Rights Reserved
Trends
                                                                                      SENSITIVE
              Businesses must be listening organizations




                                                                                       Slide 26 of 34
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Trends




                                                             _themes

                                                                                      Slide 27 of 34
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THEMES
                        Voyeurism                        Facilitation                            Hybrid




                                Fame                                            God-like


                                                                                                 Slide 28 of 34
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                                       Entire Contents © 2007 Denuo Group. All Rights Reserved
Trends
                                                                                      VOYEURISM




                                                                                        Slide 29 of 34
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Trends
                                                                                         FAME




                                                                                      Slide 30 of 34
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Trends
                                          FACILITATION [Brand Advocacy]
marketing is being
outsourced to the customer




                                                                                      Slide 31 of 34
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Trends
                                                                                      GOD-LIKE
  No longer constrained by
  time, by place or by body




                                                                                      Slide 32 of 34
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                            Entire Contents © 2007 Denuo Group. All Rights Reserved
Trends
                                                                                        HYBRID




                                                                                                        33
                                                                                       Slide 33 of 34
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                            Entire Contents © 2007 Denuo Group. All Rights Reserved
Trends




                            _questions?

                                                                                      Slide 34 of 34
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Future Comes From Slime

  • 1. STEM CELL START THOUGHTS Slide 1 of 34 a publicis groupe company Entire Contents © 2007 Denuo Group. All Rights Reserved
  • 2. THE COMES FROM THE SLIME 8.9.07 Slide 2 of 34 a publicis groupe company Entire Contents © (2007) Denuo Group. All Rights Reserved Entire Contents © 2007 Denuo Group. All Rights Reserved
  • 3. STEM CELL THOUGHTS Slide 3 of 34 a publicis groupe company Entire Contents © 2007 Denuo Group. All Rights Reserved
  • 4. AGENDA Trends Filters Themes Big Bang Frames Organization Slide 4 of 34 a publicis groupe company Entire Contents © 2007 Denuo Group. All Rights Reserved
  • 5. THE BIG BANG Global Decentralized Linked Network Slide 5 of 34 a publicis groupe company Entire Contents © 2007 Denuo Group. All Rights Reserved
  • 6. Trends _trends Slide 6 of 34 a publicis groupe company Entire Contents © 2007 Denuo Group. All Rights Reserved
  • 7. Trends TRENDS centralize scattered authority authenticity distribution content focus spaces audiences Slide 7 of 34 a publicis groupe company Entire Contents © 2007 Denuo Group. All Rights Reserved
  • 8. Trends _frames Slide 8 of 34 a publicis groupe company Entire Contents © 2007 Denuo Group. All Rights Reserved
  • 9. Trends FILTERS RE-AGGREGATION CONNECTION PARTICIPATION Slide 9 of 34 a publicis groupe company Entire Contents © 2007 Denuo Group. All Rights Reserved
  • 10. Trends CONNECTIONS on-demand anytime, anywhere … … connecting communities of people Slide 10 of 34 a publicis groupe company Entire Contents © 2007 Denuo Group. All Rights Reserved
  • 11. Trends PARTICIPATION Slide 11 of 34 a publicis groupe company Entire Contents © 2007 Denuo Group. All Rights Reserved
  • 12. Trends PARTICIPATION [CONTD] Slide 12 of 34 a publicis groupe company Entire Contents © 2007 Denuo Group. All Rights Reserved
  • 13. Trends RE-AGGREGATION Emerging Companies Aim to Help Target and Bring Scale: Slide 13 of 34 a publicis groupe company Entire Contents © 2007 Denuo Group. All Rights Reserved
  • 14. Trends _filters Slide 14 of 34 a publicis groupe company Entire Contents © 2007 Denuo Group. All Rights Reserved
  • 15. Trends FILTERS SOFA FIT ROSE Slide 15 of 34 a publicis groupe company Entire Contents © 2007 Denuo Group. All Rights Reserved
  • 16. Trends IS YOUR CONTENT FIT? FREE INTELLIGENT TRANSIMITTABLE Slide 16 of 34 a publicis groupe company Entire Contents © 2007 Denuo Group. All Rights Reserved
  • 17. Trends ROSE RELEVANT OPEN SIMPLE ELEGANT Slide 17 of 34 a publicis groupe company Entire Contents © 2007 Denuo Group. All Rights Reserved
  • 18. Trends SOFA SCALABLE OUTCOME DRIVEN FRICTION-FREE ACCOUNTABLE Slide 18 of 34 a publicis groupe company Entire Contents © 2007 Denuo Group. All Rights Reserved
  • 19. Trends SOFA [CONTD] marketplaces networks platforms Slide 19 of 34 a publicis groupe company Entire Contents © 2007 Denuo Group. All Rights Reserved
  • 20. Trends _organization Slide 20 of 34 a publicis groupe company Entire Contents © 2007 Denuo Group. All Rights Reserved
  • 21. Trends FILTERS ITERATIVE COLLABORATIVE LIQUID / JAZZY SENSITIVE Slide 21 of 34 a publicis groupe company Entire Contents © 2007 Denuo Group. All Rights Reserved
  • 22. Trends COLLABORATIVE Slide 22 of 34 a publicis groupe company Entire Contents © 2007 Denuo Group. All Rights Reserved
  • 23. Trends LIQUID / JAZZY Classical Structures in a Jazz Age The Future does not fit Into our present containers Slide 23 of 34 a publicis groupe company Entire Contents © 2007 Denuo Group. All Rights Reserved
  • 24. Trends LIQUID / JAZZY [CONTD] Digital Leakage - Device Agnostic - Is it Print? Audio? Video? Slide 24 of 34 a publicis groupe company Entire Contents © 2007 Denuo Group. All Rights Reserved
  • 25. Trends ITERATIVE Organizations need to work like software releases … … Because the ‘New’ Comes Fast Slide 25 of 34 a publicis groupe company Entire Contents © 2007 Denuo Group. All Rights Reserved
  • 26. Trends SENSITIVE Businesses must be listening organizations Slide 26 of 34 a publicis groupe company Entire Contents © 2007 Denuo Group. All Rights Reserved
  • 27. Trends _themes Slide 27 of 34 a publicis groupe company Entire Contents © 2007 Denuo Group. All Rights Reserved
  • 28. THEMES Voyeurism Facilitation Hybrid Fame God-like Slide 28 of 34 a publicis groupe company Entire Contents © 2007 Denuo Group. All Rights Reserved
  • 29. Trends VOYEURISM Slide 29 of 34 a publicis groupe company Entire Contents © 2007 Denuo Group. All Rights Reserved
  • 30. Trends FAME Slide 30 of 34 a publicis groupe company Entire Contents © 2007 Denuo Group. All Rights Reserved
  • 31. Trends FACILITATION [Brand Advocacy] marketing is being outsourced to the customer Slide 31 of 34 a publicis groupe company Entire Contents © 2007 Denuo Group. All Rights Reserved
  • 32. Trends GOD-LIKE No longer constrained by time, by place or by body Slide 32 of 34 a publicis groupe company Entire Contents © 2007 Denuo Group. All Rights Reserved
  • 33. Trends HYBRID 33 Slide 33 of 34 a publicis groupe company Entire Contents © (2007)Denuo Group. All Rights Reserved Entire Contents © 2007 Denuo Group. All Rights Reserved
  • 34. Trends _questions? Slide 34 of 34 a publicis groupe company Entire Contents © 2007 Denuo Group. All Rights Reserved