Essential Elements of a Good Business Plan

1. Pocket Calendars
Essential Elements of a Good
Business Plan

2. Followings are the Main Essential
Elements of a Good Business Plan:
1. Executive Summary
2. Business Overview
3. Business Offering
4. Implementation and Strategy
5. Marketing Plan and Analysis

3. 1. Executive Summary :
The executive summary is the abstract of
your business plan. It is summarizes all
the information you give in the body of
the plan and serves to introduce
potential investors to your company.
Mention your company scope, mission
statement, goals, management
overview, capital requirements, market
opportunity and competitors etc .

4. 2. Business Overview :
The business overview provides more
details about your business and why the
business was formed. It expounds on
your business mission, strategy, model
and existing strategic relationships.

5. 3. Business Offering :
The business offering section details why
you are in business and what you are
selling. State whether you are selling
products or services. If you are selling
products, shed more light on whether
you are the manufacturer, retailer or
distributor. If your business offers
services, describe those services in
detail.

6. 4. Implementation and Strategy :
This section provides details of your
business strategies. It highlights your
sales forecast; products or services
launch dates and required client or web
visitor’s statistics. Investors will be
keen to read through this section to
learn about your dates and deadlines.

7. 5. Marketing Plan and Analysis :
Detail your marketing plans in this
section. Provide information about your
market analysis, customer service, sales
and public relations. Showcase your
business vision and highlight the key
points that will make your business
successful.

8. For More Details :
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Email : pocketcalendarsmail@gmail.com