A course on business creativity for the development of new business and new products

1. Business Creativity por Rik Pennartz

4. How did we learn? 1988 1200 1566 1399 1492 1945 x= (y2+y3-y4) The bones of our skeleton..

14. Peter Docter

15. "Imagination is more important than knowledge.“ Albert Einstein

17. Creative thinking

19. George De Mestral 1948 VELCRO

21. Mind mapping

22. Leonardo Da Vinci

24. The creativity of Leonardo Da Vinci

25. Mona Lisa

30. Lateral thinking

32. This “telephone” has too many disadvantages to be considered a serious way of communication. This invention does not have any value to us. - Internal memo of Western Union, 1876

34. Beach flip flops

35. Riddle: The man and the elevator

40. “ We don't like the sound and guitar music is not popular anymore -Decca Recording Co. Rejecting the Beatles, 1962

41. “ To drill the soil to look for oil? You must be out of your mind!!” -Workers who L. Drake wanted to hire for his oil exploration project in 1859

42. Forced new ideas New service or product Irrelevant object or image + New idea

44. “ There is no reason why anyone would like to have a computer at home ….” Ken Olson, president and founder of Digital Equipment Corp., 1977

45. Mars Exploration rover - Airbags

46. Mars Exploration rover - at 100 meters

47. Mars Exploration rover - at 10 meters

48. The design proces Analyze customer needs Define design problem Generate ideas Select design criteria Implement prototypes Evaluate prototypes

49. Product development

50. Powerbar

51. Cirque-du-Soleil

52. Ideart