Speaker: Kent Mitchell - Sr. Director of Product Management, Zend Technologies Developing today’s cloud-connected mobile applications is complicated. You have to develop mobile clients for each platform and form factor. You have to develop back-end services that run in the cloud to provide all the “heavy lifting.” You need to integrate to social networks and existing legacy systems. And the entire system has to scale seamlessly when you have the break-out success you know you’re app will bring. See why the combination of Zend, RightScale, PHP, and Apache Cordoba give you the solution you are looking for in the modern mobile world.

1. april25-26
sanfrancisco
cloud success starts here
PHP, Mobile and Rightscale - The
“Right” Way To Mobile
Kent Mitchell, Sr Director, Product Mgmt.

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#RightscaleCompute
Market Overview
Rapid expansion has been driven by benefits in speed of development and ease of working with the cloud
What are the main reasons you choose to
develop in PHP?
Note: Multiple responses allowed Data: UBM TechWeb Survey of 232
executives, architects or development managers actively using PHP or
considering building apps using PHP, May 2012
Compared with your next most-used language, is
PHP better or worse at each of the following?
Base: 117 respondents who are actively using PHP Data: UBM
TechWeb Survey of 232 executives, architects or development
managers actively using PHP or considering building apps using PHP,
May 2012

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CLOUD & MOBILE USAGE is a now a core design point
72%
of PHP Developers
are using cloud based
services & APIs
66%
of PHP developers
expect to work on
mobile apps in 2013
63%
of developers are
creating apps for
cloud deployment
Market Overview
With a community of over 5 million developers, PHP usage has significantly broadened in recent years
What type of application(s) have you built with PHP?
Base: 117 respondents who are actively using PHP Data: UBM
TechWeb Survey of 232 executives, architects or development
managers actively using PHP or considering building apps using PHP,
May 2012
Enterprise decision
makers are increasingly
choosing PHP to
develop business
critical applications
Functions of PHP apps have become diverse

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Mobile Apps Are More Than The Client
B A C K - E N D S Y S T E M S
• Provide services to clients
• Composite architecture
• Elastic scaling
Web-driven experience
M O B I L E & W E B
C L I E N T S
Mobile Back-end
Platform
APIs
S O C I A L A N D S A A S

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Top Considerations for Mobile Apps
• Bring mobile skills into core development team
• Adopt web standards early in the cycle e.g. HTML5/JavaScript
• Take a mobile first approach to UI & interaction design
• Adopt modern API-centric architecture
• Move from HTML to REST/JSON based communications
• Focus server-side on delivering personalized contextual experience
• Business logic sits on server/cloud and aggregates multiple systems
• Adopt Agile development & operations processes
• Mobile apps are inherently more “agile”
• Automation enables quality handoffs from dev to production
• Cloud back-ends support needed elasticity & scale

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Considerations When Choosing a Solution
• Agility & Scalability
• Dynamic languages enable development teams to code faster
• Automate your release management for continuous application delivery
• Use Cloud capabilities to cope with unforeseen spikes in demand and
support maximum back end flexibility
• Quality
• Give Development teams visibility to production issues to enable fast
problem resolution time
• Build for fault tolerance – Errors will happen
• Integration & Interoperability
• Strong suite of connectors to existing systems and modern SaaS and
social platforms
• Support multiple client device types

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Zend’s Mobile Application Solutions
• Zend Server
• Proven PHP scalability
• Powerful monitoring & diagnostics
• Full integration with most common cloud platform
• Transparent HA support
• Zend Server Gateway
• REST and RPC style Services
• Authentication, validation, simplicity
• Based on Zend Framework
• Integration to Social , SaaS and existing back-end systems
• Zend Studio
• Productivity
• Full support for PHP, HTML5, JavaScript, etc
• Drag and drop web service construction
• WYSIWYG Mobile client development
• Integration to Zend Server
• Cross Platform mobile-client deployment

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9. april25-26
sanfrancisco
cloud success starts here
Demo

10. april25-26
sanfrancisco
cloud success starts here
Q & A