Speaker: Dan Baigent - Sr. Director, HP Cloud Services HP’s Converged Cloud strategy promises a revolution in how customers deliver and deploy applications in the cloud leveraging open standards like OpenStack and a rich ecosystem of partners like RightScale. In this session you will become versed in how HP’s public cloud and its ecosystem address a variety of customer needs/use cases.

1. april25-26
sanfrancisco
cloud success starts here
Uncovering
New Opportunities with the
HP Public Cloud
Dan Baigent, Senior Director, HP Cloud

2. 2
Uncovering
New Opportunities with the
HP Public Cloud
Dan Baigent, Senior Director, HP Cloud
April 26, 2013

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#RightscaleCompute
Build
Cloud services
Consume
Cloud services
Private Cloud Managed Cloud Public CloudTraditional
SLAs
availability, security, performance, compliance,
cost
HP Converged Cloud: the cloud enterprises rely on

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#RightscaleCompute
Delivering enterprise grade cloud services
HP’s Public Cloud
HP Cloud Marketplace *
HP Cloud Infrastructure Services (IaaS)
InteroperabilityPlatform Services (PaaS) SaaS/ISVs hosting
PublicPrivate
Manage
d
Partner Ecosystem
…
* Coming soon
Public

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hpcloud.com
HP’s Public Cloud
Public
• Operates one of the largest public clouds based
upon OpenStack™
– Thousands of compute nodes, multiple petabytes of storage
– Hardened deployment with ArcSight, Fortify, and Tipping Point
– Developer tools including Command Line Interfaces, language bindings
– Integrated operational systems for usage, key management, monitoring
• Leading OpenStack contributor
– HP Cloud Services is one of the leading contributors to OpenStack™ with the 2nd largest
number of employees contributing
– Continuous integration, testing, and deployment lead of OpenStack commits
– Proven, reference architecture and operational systems for scale

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On-Demand, Pay-as-you-Go
HP Public Cloud Portfolio
On demand compute instances as well as custom instances to
handle unique workloads
On-demand scalable storage capacity for archiving and data
backup
Delivery of cached content to end users powered by the
Akamai Intelligent Platform™
Move data from one compute instance to another with a high-
performance, highly available storage solution
On-demand, scalable access to application data
Automated configuration, deployment, and management of
applications written in a variety of languages

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What’s New on HP Public Cloud?
HP’s Public Cloud Program
for Global System Integrators
• Enables consulting services, referring or reselling HP’s public cloud
• Engage through test environments, go-to-market, sales/technical
resources to transition customers with speed, agility, reliability
• Leverage HP’s extensive, long-standing enterprise relationships and
expand cloud practice
– easier
• Translates domain names to IP
addresses using global server
network
• Quick and reliable routing
• Saves developer time
HP Cloud DNSHP Cloud Load Balancer
• Distributes web traffic across
multiple services
• Improves performance and
scalability
• Optimizes application response
times and reduces IT mgmt cost
HP Cloud Monitoring
• Provides infrastructure metrics, alerts,
notification tools
• Increased confidence in workload
performance
• Helps users identify potential issues before
impacts to production
Portfolio Expansion
(private beta) “as a service” offerings speed time to value and simplify development of cloud applications
• Provides referral framework for HP’s public cloud, reseller program
(summer 2013)
• Capture new markets and customers with training, co-branding,
marketing tools
• Rewards long-term relationships with annuity based commission
HP’s Public Cloud Program
for Value Added Resellers

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HP Public Cloud Data Center Strategy
• Regional Architecture
• Designed with N+1 power redundancy made up of three
independent power systems
• Contains a minimum of 3 physically separate
availability zones (AZ)
• Each Availability zone …
• Is fed by two independent power feeds from separate
substations
• Has a minimum of two network drops at separate ends
of the facility
• Contains redundant power to each rack and diverse
cabling to eliminate any single points of failure
AZ1
AZ2
AZ3
AZ1
AZ2
AZ3
East
West
Public cloud durability

9. 9
Uncovering New
Opportunities

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Backup and
Archive
Dev/Test Cloud
Big Data
Analytics
Application
Transformation
File Sharing and
Collaboration
• Capacity on
demand
• Offsite
durability with
instant recall
• Eliminate Tape
• Deliver apps
faster
• Lower
development
costs
• Agility and
elasticity
• Scale out data
architectures
• Compute on
demand
• Pay for use, no
commitments
• Enhanced
efficiency
• Lower costs
• Migration of
existing
workloads
• Multi-site
accessibility
• Global File
System
• PC and Mobile
data access
Common use cases on the journey to the cloud

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Use cases supported with world-class Solution partners
hpcloud.com/partners

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Rightscale
About
Rightscale’s cloud management platform enables HPCS users to manage their
deployments with a single, integrated solution for efficiency, speed, and control.
Primary Use Case
• Management Automation: Make your operations scalable, eliminate
redundant tasks, automate disaster response, and more
• Marketplace: offers pre-built, fully customizable cloud server templates,
scripts, and architectures providing the building blocks necessary for most
cloud deployments
• Governance Controls: Securely manage all your cloud accounts, users,
and access in one place for easy auditing
Dev/Test Cloud
Big Data
Analytics Application
Transformation
How to Add HP Cloud to a Rightscale Account:
http://www.rightscale.com/clouds/hp-cloud.php

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Riverbed
About
Riverbed’s Whitewater cloud storage gateways help with data protection and
DR for SMB/SME organizations when combined with HP Cloud Storage
Primary Use Case
• Cloud backup: eliminate tape, tape vaulting, management burdens and
storage costs with cloud storage
• Tiering: old data to cloud storage to reduce storage costs and extend the
life of on premise storage investments
• Disaster Recovery: Improve DR readiness with secure, off-site cloud
storage
Backup and
Archive

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Gladinet
About
Gladinet Cloud provides simple online collaboration, online file storage, offsite
backup and team workspaces based on HP Cloud Storage.
Primary Use Case
• File sharing and collaboration: seamlessly integrate cloud and local
storage to create a hybrid cloud solution with centrally managed, unified
access
• Cloud backup: immediate migration of existing folders and file shares to
the cloud
• File server replacement with AD integration: automatic unification of cloud
and local file shares using existing Active Directory identities
File Sharing and
Collaboration

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ActiveState
About
Stackato is ActiveState’s groundbreaking private platform as a service (PaaS),
and is the cost-effective, secure, and portable way to develop and deploy apps
to the cloud.
Primary Use Case
• Setup & scale: Create an auto-configuring private PaaS on top of private
cloud or IaaS in minutes
• Develop & deploy: Deploy new, migrate existing applications to the cloud
in 3 simple steps
• Manage & monitor: Manage updates, upgrades, Monitor application
performance
Dev/test Cloud

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AppZero
About
AppZero helps move existing server applications to and from any cloud - with no lock-in.
Primary Use Case
• On-boarding: migrate existing applications to the cloud
• Hybrid cloud: continuous/incremental on-boarding or cloud
bursting for applications
• Enterprise app store: for instant provisioning of complex, multi-
tiered enterprise applications
Application
Transformation

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DataStax
Big Data
Analytics
• About
• DataStax Enterprise is a complete big data platform, built on Apache Cassandra™, architected to
manage real-time, analytic, and enterprise search data in the same database cluster.
• Primary Use Case
• Big Data Analytics: Big data platform that enables real-time/online data
to be managed alongside analytic and search data, with everything
being stored in the same database cluster
• Enterprise Search: Robust full-text search, hit highlighting, faceted
search, rich document (e.g., PDF, Microsoft Word, etc.) handling, and
geospatial search

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To learn more: hpcloud.com and
hpcloud.com/partners
Dan Baigent
dan.baigent@hp.com
+1 (408) 921-1329

19. april25-26
sanfrancisco
cloud success starts here
Questions?