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Social Game Apps
    in the Cloud with RightScale
             January 14, 2010




1
Our Speakers Today
 Presenting:
 • Elise Arthurs, Director Partner Marketing, RightScale
 • Josh Fraser, VP Business Development, RightScale
 • Dave Welch, Sales Engineer, RightScale

 Q&A:
 • Hunter Williams, Account Manager, RightScale




  2
Agenda
 •   Welcome
 •   Social Gaming in the Cloud
 •   Demo
 •   Q&A




 Please use the questions window to ask questions
    anytime!

 3
RightScale
Real Customers, Real Deployments, Real Benefits
  Managed Cloud Deployments for nearly 3 Years
  More than 20,000 users; launched over 835,000 servers
  On-Demand with a range of customer service offerings




   4
The Cloud Starts Here!
More Easily Deploy and Manage




   5
Complete Management Environment
Automation with Control and Portability




   6
Key RightScale Components
     RightScale Deployments:
         • Multiple resources configured and managed as a single unit

     RightScale Macros
         • Automated way to build a Deployment

     RightScale ServerTemplates
         • Server ‘definitions’ that dynamically configure an instance




7
     7
8
The News…




 9
Top Social Games managed by RightScale




 = RightScale
 Managed




 10
                Source: DeveloperAnalytics.com, 1/8/10
Why in the Cloud with RightScale?

     Extensive experience in large, highly-
     elasticsingle gaming applications
       600K concurrent users
       100X scaling in 4 days
       6,500 cores
       250K new users per hour
       0 to 35M unique visitorsin oneday
       1:1000+ data center management ratio



11
      11
Full Lifecycle IT Resource Management
IT Resource Needs



                                  Production &   Maturity &
                                                  Decline
                                    Growth




                     Concept &
                    Development
                                                              Niche / EOL




                                                                            time

   12
Full Lifecycle IT Resource Management
IT Resource Needs



                                  Production &   Maturity &
                                                  Decline
                                    Growth




                     Concept &
                    Development
                                                              Niche / EOL




                                                                            time

   13
Concept and Development Phase
Leverage agile, automated, and predictable IT infrastructure


  Accelerate development and
  testing w/ pre-configured proven
  deployment architectures


  Reduce Costs w/ develop and test
  using multiple virtual configurations


  Ensure production success and
  scalability using ready-to-scale
  architectures




  14
DEMO – Concept and Development
1. New development team accesses a macro published by internal
   IT
2. Macro automatically builds a pre-configured 5-server deployment




 15
Full Lifecycle IT Resource Management
IT Resource Needs



                                  Production &   Maturity &
                                                  Decline
                                    Growth




                     Concept &
                    Development
                                                              Niche / EOL




                                                                            time

   16
Production and Growth Phase
Leverage proven multi-cloud deployment architectures
    Ensure a fast and successful launch with RightScale Services’ Migration
    Management, leveraging best practices and Facebook expertise
    Automate to rapidly adjust to your business needs
    Avoid success disaster!




   17
DEMO – Production and Growth Phase

 1. Configuring auto-scaling—up and down!

 2. Re-architecting your deployment –
    Memchached layer

 3. Runtime configuration across
    Deployment



 18
Full Lifecycle IT Resource Management
IT Resource Needs



                                  Production &   Maturity &
                                                  Decline
                                    Growth




                     Concept &
                    Development
                                                              Niche / EOL




                                                                            time

   19
Maturity Phase
Save time, increase predictability and reliability
     Systems scale up/down and re-configure automatically enabling
     unprecedented data center automation
     Consumption tracking and reporting enables per-game cost
     accounting
     User classes and roles preserve transparency and control




7   20
DEMO – Maturity Phase


 1. Deployment-level consumption tracking
    and estimates

 2. User access and control




21
Full Lifecycle IT Resource Management
IT Resource Needs



                                  Production &   Maturity &
                                                  Decline
                                    Growth




                     Concept &
                    Development
                                                              Niche / EOL




                                                                            time

   22
Niche Phase
 Share & preserve learning and
 best practices for next game

 Maintain the experience with
 SLA-based automation ensures users


 Easily migrate “in-house” with
 hybrid cloud solutions




  23
DEMO – Niche Phase
 1. Clone a Deployment

 2. Change Input variables




 24
Advanced Concepts – Multi-region Arrays




   25
Advanced Concepts – Multi-cloud Portability




   26
Overview of the RightScale Gaming Edition

           Proven Best Practices & Unparalleled Success!
           Pre-configured Social Gaming Deployments
           Migration Management w/ RightScale Services     20 Hrs
           Facebook Ready
           Systems Automation and AutoScaling
           Enterprise Manager and Access Control
           Multi- and hybrid-cloud Support
           24 x 7 Support
           Monthly Optimization Consulting                 4 Hrs
           RightScale Accounts                               2
           Included Server Hrs Under Management (per mo)   30,000
           Virtual Onsite Launch Support


27
      27
Q&A
      For more details on RightScale’s Social Gaming Edition
       sales@rightscale.com

      Webinar Recordings: RightScale.com/webinars




                          www.RightScale.com
                          sales@rightscale.com
                             (866) 720-0208
                           Twitter: @rightscale



 28
Thank You!




29

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Why Top Social Game Companies Are Moving to the Cloud with RightScale

  • 1. Social Game Apps in the Cloud with RightScale January 14, 2010 1
  • 2. Our Speakers Today Presenting: • Elise Arthurs, Director Partner Marketing, RightScale • Josh Fraser, VP Business Development, RightScale • Dave Welch, Sales Engineer, RightScale Q&A: • Hunter Williams, Account Manager, RightScale 2
  • 3. Agenda • Welcome • Social Gaming in the Cloud • Demo • Q&A Please use the questions window to ask questions anytime! 3
  • 4. RightScale Real Customers, Real Deployments, Real Benefits Managed Cloud Deployments for nearly 3 Years More than 20,000 users; launched over 835,000 servers On-Demand with a range of customer service offerings 4
  • 5. The Cloud Starts Here! More Easily Deploy and Manage 5
  • 6. Complete Management Environment Automation with Control and Portability 6
  • 7. Key RightScale Components RightScale Deployments: • Multiple resources configured and managed as a single unit RightScale Macros • Automated way to build a Deployment RightScale ServerTemplates • Server ‘definitions’ that dynamically configure an instance 7 7
  • 8. 8
  • 10. Top Social Games managed by RightScale = RightScale Managed 10 Source: DeveloperAnalytics.com, 1/8/10
  • 11. Why in the Cloud with RightScale? Extensive experience in large, highly- elasticsingle gaming applications 600K concurrent users 100X scaling in 4 days 6,500 cores 250K new users per hour 0 to 35M unique visitorsin oneday 1:1000+ data center management ratio 11 11
  • 12. Full Lifecycle IT Resource Management IT Resource Needs Production & Maturity & Decline Growth Concept & Development Niche / EOL time 12
  • 13. Full Lifecycle IT Resource Management IT Resource Needs Production & Maturity & Decline Growth Concept & Development Niche / EOL time 13
  • 14. Concept and Development Phase Leverage agile, automated, and predictable IT infrastructure Accelerate development and testing w/ pre-configured proven deployment architectures Reduce Costs w/ develop and test using multiple virtual configurations Ensure production success and scalability using ready-to-scale architectures 14
  • 15. DEMO – Concept and Development 1. New development team accesses a macro published by internal IT 2. Macro automatically builds a pre-configured 5-server deployment 15
  • 16. Full Lifecycle IT Resource Management IT Resource Needs Production & Maturity & Decline Growth Concept & Development Niche / EOL time 16
  • 17. Production and Growth Phase Leverage proven multi-cloud deployment architectures Ensure a fast and successful launch with RightScale Services’ Migration Management, leveraging best practices and Facebook expertise Automate to rapidly adjust to your business needs Avoid success disaster! 17
  • 18. DEMO – Production and Growth Phase 1. Configuring auto-scaling—up and down! 2. Re-architecting your deployment – Memchached layer 3. Runtime configuration across Deployment 18
  • 19. Full Lifecycle IT Resource Management IT Resource Needs Production & Maturity & Decline Growth Concept & Development Niche / EOL time 19
  • 20. Maturity Phase Save time, increase predictability and reliability Systems scale up/down and re-configure automatically enabling unprecedented data center automation Consumption tracking and reporting enables per-game cost accounting User classes and roles preserve transparency and control 7 20
  • 21. DEMO – Maturity Phase 1. Deployment-level consumption tracking and estimates 2. User access and control 21
  • 22. Full Lifecycle IT Resource Management IT Resource Needs Production & Maturity & Decline Growth Concept & Development Niche / EOL time 22
  • 23. Niche Phase Share & preserve learning and best practices for next game Maintain the experience with SLA-based automation ensures users Easily migrate “in-house” with hybrid cloud solutions 23
  • 24. DEMO – Niche Phase 1. Clone a Deployment 2. Change Input variables 24
  • 25. Advanced Concepts – Multi-region Arrays 25
  • 26. Advanced Concepts – Multi-cloud Portability 26
  • 27. Overview of the RightScale Gaming Edition Proven Best Practices & Unparalleled Success! Pre-configured Social Gaming Deployments Migration Management w/ RightScale Services 20 Hrs Facebook Ready Systems Automation and AutoScaling Enterprise Manager and Access Control Multi- and hybrid-cloud Support 24 x 7 Support Monthly Optimization Consulting 4 Hrs RightScale Accounts 2 Included Server Hrs Under Management (per mo) 30,000 Virtual Onsite Launch Support 27 27
  • 28. Q&A For more details on RightScale’s Social Gaming Edition sales@rightscale.com Webinar Recordings: RightScale.com/webinars www.RightScale.com sales@rightscale.com (866) 720-0208 Twitter: @rightscale 28

Editor's Notes

  1. Betsy
  2. Betsy, transition to Ed
  3. At RightScale, we believe that your adoption of cloud computing should start here – by selecting a cloud management platform to help you. The RightScale Cloud Management Platform provides a layer of abstraction between your apps and the cloud. It offers a fast on-ramp with proven, cloud-ready solutions. It improves productivity and agility by delivering management tools and automation. And it offers complete transparency and user administration to keep you in control at all times. If you need to migrate to a different cloud for any reason, RightScale ensures your applications are portable. The RightScale Platform operates with an ever-growing list of public cloud infrastructure providers including Amazon, Rackspace, GoGrid, Flexiscale, and public or private clouds built with Eucalyptus or vCloud Express.
  4. RightScale’s Platform is also a complete cloud management environment that delivers automation with control and portability. Using our cloud ready solutions, tested by thousands of users, you can get on the cloud fast and reliably. As you deploy applications, the RightScale platform provides a wide range of automation from dynamic configuration of servers at run-time to auto-scaling to automated support for maintenance and remediation. And rather than managing individual servers, with the RightScale platform you manage entire systems or what we call deployments – groups of servers architected to work together and adapt to events as required to deliver your applications. The result is more predictable and reliable systems, and dramatically improved productivity and agility. By freeing you and your staff from routine, repetitive tasks and fire drills, RightScale lets you to focus on improving the IT services that drive your business ahead. With RightScale, you won’t loose control or the insights gained from your experience with cloud computing. RightScale’s management platform includes user permission and cost management - the administrative tools you need to maintain IT control and visibility across multiple users, departments, and customers. As you deploy applications in the cloud, you are building a repository of corporate cloud computing best practices, a corporate CMDB (configuration management database) for the cloud. With documented best practices it’s easy to achieve operational excellence and execute corporate governance strategies.Finally, RightScale preserves your options for the future. While there may not be many clouds today, you’ll want to retain the flexibility to choose the best cloud for each application tomorrow.
  5. Betsy, transition to Ed
  6. Betsy, transition to Ed