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Enterprise Cloud:
The Evolution of IT Strategy
Josh Fraser
VP, Business Development, RightScale
              Watch the video of this presentation
2#



Agenda
•   The Enterprise Journey to the Cloud
•   Look Ma, no hands!
•   Finding that port in the storm
•   Think globally, act locally (you’re more ready than you think)




                                                Cloud Management Platform
3#



Tidal Shift in Computing




                           Cloud Management Platform
4#



Tidal Shift in Computing


 • Built for traditional apps
 • Scale vertically
 • High IT Management overhead




                                 Cloud Management Platform
5#



Tidal Shift in Computing


 • Built for traditional apps    • Built for next-gen apps
 • Scale vertically              • Scale horizontally
 • High IT Management overhead   • Low IT Management overhead




                                            Cloud Management Platform
6#




 Every
Company    Not
          Every
           App




           Cloud Management Platform
7#


IT and Evolution of Infrastructure
                                                                                      Private / Multi-Cloud
                                                                                             Public + Private


                                                                              Standardization
                                                                               Extensible toolset

                                                                        Visibility
                                                               Users Accounts Billing Security

                                                  Abstraction / Automation
                                                     API / Config Management


                                              Public Cloud
                                         Dynamic/Elastic/Pay per Use


                            Virtualization
                           Increase utilization

                 Consolidation
               Physical infrastructure

        Traditional IT
 Siloed/over capacity/server sprawl



                                                                                          Cloud Management Platform
8#


IT and Evolution of Infrastructure
                                                                       Private / Multi-Cloud
                                                                              Public + Private

                                                                          Standardization
                                                                            Extensible toolset

                                                                               Visibility
                                                                      Users Accounts Billing Security



                                      Abstraction / Automation
                                         API / Config Management


                                            Public Cloud
                                        Dynamic/Elastic/Pay per Use


        Virtualization
        Increase utilization


        Consolidation
      Physical infrastructure

        Traditional IT
 Siloed/over capacity/server sprawl



                                                                                       Cloud Management Platform
9#


IT and Evolution of Infrastructure
                                                                        Private / Multi-Cloud
                                                                               Public + Private

                                                                           Standardization
                                                                             Extensible toolset

                                                                                Visibility
      IT Ops                                                           Users Accounts Billing Security
Tightly Controlled
                                       Abstraction / Automation
                                          API / Config Management


                                             Public Cloud
                                         Dynamic/Elastic/Pay per Use


         Virtualization
         Increase utilization


         Consolidation
       Physical infrastructure

         Traditional IT
  Siloed/over capacity/server sprawl



                                                                                        Cloud Management Platform
10#


IT and Evolution of Infrastructure
                                                                       Private / Multi-Cloud
                                                                              Public + Private

                                                                          Standardization
                                                                            Extensible toolset
 Outside of IT Ops
                                                                               Visibility
                                                                      Users Accounts Billing Security



                                      Abstraction / Automation
                                         API / Config Management


                                            Public Cloud
                                        Dynamic/Elastic/Pay per Use


        Virtualization
        Increase utilization


        Consolidation
      Physical infrastructure

        Traditional IT
 Siloed/over capacity/server sprawl



                                                                                       Cloud Management Platform
11#


Top Drivers for cloud projects




                             Cloud Management Platform
12#


IT and Evolution of Infrastructure
                                                                       Private / Multi-Cloud
                                                                              Public + Private

 Need to get to here                                                      Standardization
                                                                            Extensible toolset

                                                                               Visibility
                                                                      Users Accounts Billing Security



                                      Abstraction / Automation
                                         API / Config Management


                                            Public Cloud
                                        Dynamic/Elastic/Pay per Use


        Virtualization
        Increase utilization


        Consolidation
      Physical infrastructure

        Traditional IT
 Siloed/over capacity/server sprawl



                                                                                       Cloud Management Platform
13#


So what’s the problem?
Top roadblocks to cloud




                          Cloud Management Platform
14#


So what’s the problem?
Top roadblocks to cloud




                          Cloud Management Platform
15#




                                   Utility
What End Users See               Computing



       What IT/Service        Chargeback/Billing
                           Runbook/Process Automation
       Providers See
                         Application Lifecycle Management
                              Workload Management
                            Configuration Management
                               Application Streaming
                                    Automation
                                 OS Provisioning
                                   Virtualization
                                GRID/HPC/clusters



                                         Cloud Management Platform
16#




                               Utility
What End Users See           Computing



                          Chargeback/Billing

What IT                Runbook/Process Automation
                     Application Lifecycle Management
                          Workload Management
Management See          Configuration Management
                           Application Streaming
                                Automation
                             OS Provisioning
                               Virtualization
                            GRID/HPC/clusters



                                     Cloud Management Platform
17#



Look Ma, no hands!
• IT Leakage
• No operational wrapper
• No visibility or control




                             Cloud Management Platform
18#



Perceived Solution, New Set of Problems
THEN                                    NOW
• Procurement                           • Procurement
  • Tightly controlled, certified and     • CC & email address; minutes
    compliant




                                                   Cloud Management Platform
19#



Perceived Solution, New Set of Problems
THEN                                     NOW
• Procurement                            • Procurement
   • Tightly controlled, certified and      • CC & email address; minutes
     compliant

• Provisioning                           • Provisioning
   • Tightly controlled, certified and      • Customized across multiple
     compliant                                silos




                                                     Cloud Management Platform
20#



Perceived Solution, New Set of Problems
THEN                                     NOW
• Procurement                            • Procurement
   • Tightly controlled, certified and      • CC & email address; minutes
     compliant

• Provisioning                           • Provisioning
   • Tightly controlled, certified and      • Customized across multiple
     compliant                                silos



• Governance & Control                   • Governance & Control
   • Tightly controlled, certified and      • In that cloud, what’s that?
     compliant


                                                      Cloud Management Platform
21#


The Answer?




    Tightly integrated
       vertical stacks
            for private
                            You’re right back where you started.
          Clouds can        Very expensive.
        limit flexibility
          and choice.       This is business as usual!


                                               Cloud Management Platform
22#


The Answer?




  Proprietary, closed public Clouds
         can be a problem.



                          Cloud Management Platform
23#



The “Do it Yourself” Trap

• Most clouds are a set of APIs
  and simple UI to launch
  servers – is that what you need?

• These are basic building blocks, not a management system

• How should you spend your time?
   •   Managing multiple users with different levels of access?
   •   Configuration management and app lifecycle management?
   •   Track usage and costs across applications and business units?
   •   All the general purpose things you need to do like:
       Monitoring, Alarms, Auto-scaling, etc.?

                                                       Cloud Management Platform
24#



Making a mess




                30   Cloud Management Platform
25#



The Enterprise Journey to the Cloud




                  30       Cloud Management Platform
26#


Goal is Workload Deployment Freedom

 Application       Requirements                      Resource
  Portfolio           Filter                          Pools
    App 1           Performance       App 1         Public Cloud
    App 2               Cost          App 2
    App 3             Security        App 3        Private Cloud 1

     …               Compliance        …
                     Reliability                    Internal DC
   App N                              App N



   It’s about using multiple resource pools, not choosing one.

                                              Cloud Management Platform
27#



Finding that Port in the Storm




Source: Forrester Research




                             Cloud Management Platform
28#



Cloud Broker


• Enable transparent elasticity management. The cloud
  broker will relocate all the workloads that are suitable for the
  cloud in an autonomous and proactive way — without seeking
  prior approval from the end user.




Source: Forrester Research




                                               Cloud Management Platform
29#



Finding that Port in the Storm




Source: Forrester Research




                             Cloud Management Platform
30#



The RightScale Solution
• Get Visibility
   • You can’t control it so start to contain it
• Cloud-enable your infrastructure
   • A true cloud, not just virtualization
   • Add public cloud(s) for hybrid solutions
• Control VM sprawl
   • Repeatable, template-driven process
• Stop IT leakage
   • Self-service portals that combing automated provisioning and approved
     configurations
• Make IT agile!

                                                     Cloud Management Platform
31#


The RightScale Solution




                          Cloud Management Platform
32#


IT and Evolution of Infrastructure
                                                                       Private / Multi-Cloud
                                                                              Public + Private

 Need to get to here                                                      Standardization
                                                                            Extensible toolset

                                                                               Visibility
                                                                      Users Accounts Billing Security



                                      Abstraction / Automation
                                         API / Config Management


                                            Public Cloud
                                        Dynamic/Elastic/Pay per Use


        Virtualization
        Increase utilization


        Consolidation
      Physical infrastructure

        Traditional IT
 Siloed/over capacity/server sprawl



                                                                                       Cloud Management Platform
33#


IT and Evolution of Infrastructure
                Private / Multi-Cloud
                       Public + Private

 Start here        Standardization
                     Extensible toolset

                        Visibility
               Users Accounts Billing Security



              Abstraction / Automation
                 API / Config Management


                      Public Cloud
                 Dynamic/Elastic/Pay per Use


                     Virtualization
                     Increase utilization


                     Consolidation
                   Physical infrastructure

                     Traditional IT
              Siloed/over capacity/server sprawl



                                                   Cloud Management Platform
34#


  Visibility
                      Master Parent   Child Accounts


                   GLOBAL (Master                                                              PC
                                         Child #1




                                                       EMEA
                   Parent Account)
                                                                  PC
Global RS Admin
Manages user accounts                    Child #2
and ServerTemplates for all                                            Each group / PO can have specific
                                                                       number of accounts / users pre-




                                                       Dev.
branches.
                                         Child #3                      associated … and can buy more at
Pricing                                                                pre-negotiated corporate rate
Pricing set at Global level
… pre-negotiated rates                   Child #4




                                                       LOB 1
apply to all child accounts

                                                                  Monthly usage
                                         Child #5                 cost, associated to
                                                                  account and PO-
                                                                  number
                                         Child #6
                                                        LOB 2


                                                                Makes separate PO and
                                         Child #7               gets charged for specific
                                                                additional services (ie
                                                                education, more private
                                         Child #8               cloud nodes etc)




                                                                 Cloud Management Platform
35#


  Visibility
                      Master Parent   Child Accounts


                   GLOBAL (Master                                                              PC
                                         Child #1




                                                       EMEA
                   Parent Account)
                                                                  PC
Global RS Admin
Manages user accounts                    Child #2
and ServerTemplates for all                                            Each group / PO can have specific
                                                                       number of accounts / users pre-




                                                       Dev.
branches.
                                         Child #3                      associated … and can buy more at
Pricing                                                                pre-negotiated corporate rate
Pricing set at Global level
… pre-negotiated rates                   Child #4




                                                       LOB 1
apply to all child accounts

                                                                  Monthly usage
                                         Child #5                 cost, associated to
                                                                  account and PO-
    Infrastructure Audits                                        number
                                         Child #6
    User Audits
                                                        LOB 2


    Cost Tracking                                              Makes separate PO and
                                         Child #7
    Single Billing                                             gets charged for specific
                                                                additional services (ie
                                                                education, more private
                                         Child #8               cloud nodes etc)




                                                                 Cloud Management Platform
36#


myCloud Engagement Phases


• Basic                   myCloud Pre-             • Production
  implementation for                                 applications running
  non-                    Production Pilot           at-scale on multiple
  production, evaluatio                              resource pools
  n purposes
                          • Expanded footprint
                            to run validate
myCloud Get                 production loads and   myCloud
Started                     integration points     Production




                                                   Cloud Management Platform
37#


Standardize and Control VM Sprawl




                         Cloud Management Platform
38#


Deliver Compete Solutions




                            Cloud Management Platform
39#


Tap into a powerful multi-cloud API




                           Cloud Management Platform
Thank You!

josh@rightscale.com

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Enterprise Cloud - The Evolution of IT Strategy

  • 1. Enterprise Cloud: The Evolution of IT Strategy Josh Fraser VP, Business Development, RightScale Watch the video of this presentation
  • 2. 2# Agenda • The Enterprise Journey to the Cloud • Look Ma, no hands! • Finding that port in the storm • Think globally, act locally (you’re more ready than you think) Cloud Management Platform
  • 3. 3# Tidal Shift in Computing Cloud Management Platform
  • 4. 4# Tidal Shift in Computing • Built for traditional apps • Scale vertically • High IT Management overhead Cloud Management Platform
  • 5. 5# Tidal Shift in Computing • Built for traditional apps • Built for next-gen apps • Scale vertically • Scale horizontally • High IT Management overhead • Low IT Management overhead Cloud Management Platform
  • 6. 6# Every Company Not Every App Cloud Management Platform
  • 7. 7# IT and Evolution of Infrastructure Private / Multi-Cloud Public + Private Standardization Extensible toolset Visibility Users Accounts Billing Security Abstraction / Automation API / Config Management Public Cloud Dynamic/Elastic/Pay per Use Virtualization Increase utilization Consolidation Physical infrastructure Traditional IT Siloed/over capacity/server sprawl Cloud Management Platform
  • 8. 8# IT and Evolution of Infrastructure Private / Multi-Cloud Public + Private Standardization Extensible toolset Visibility Users Accounts Billing Security Abstraction / Automation API / Config Management Public Cloud Dynamic/Elastic/Pay per Use Virtualization Increase utilization Consolidation Physical infrastructure Traditional IT Siloed/over capacity/server sprawl Cloud Management Platform
  • 9. 9# IT and Evolution of Infrastructure Private / Multi-Cloud Public + Private Standardization Extensible toolset Visibility IT Ops Users Accounts Billing Security Tightly Controlled Abstraction / Automation API / Config Management Public Cloud Dynamic/Elastic/Pay per Use Virtualization Increase utilization Consolidation Physical infrastructure Traditional IT Siloed/over capacity/server sprawl Cloud Management Platform
  • 10. 10# IT and Evolution of Infrastructure Private / Multi-Cloud Public + Private Standardization Extensible toolset Outside of IT Ops Visibility Users Accounts Billing Security Abstraction / Automation API / Config Management Public Cloud Dynamic/Elastic/Pay per Use Virtualization Increase utilization Consolidation Physical infrastructure Traditional IT Siloed/over capacity/server sprawl Cloud Management Platform
  • 11. 11# Top Drivers for cloud projects Cloud Management Platform
  • 12. 12# IT and Evolution of Infrastructure Private / Multi-Cloud Public + Private Need to get to here Standardization Extensible toolset Visibility Users Accounts Billing Security Abstraction / Automation API / Config Management Public Cloud Dynamic/Elastic/Pay per Use Virtualization Increase utilization Consolidation Physical infrastructure Traditional IT Siloed/over capacity/server sprawl Cloud Management Platform
  • 13. 13# So what’s the problem? Top roadblocks to cloud Cloud Management Platform
  • 14. 14# So what’s the problem? Top roadblocks to cloud Cloud Management Platform
  • 15. 15# Utility What End Users See Computing What IT/Service Chargeback/Billing Runbook/Process Automation Providers See Application Lifecycle Management Workload Management Configuration Management Application Streaming Automation OS Provisioning Virtualization GRID/HPC/clusters Cloud Management Platform
  • 16. 16# Utility What End Users See Computing Chargeback/Billing What IT Runbook/Process Automation Application Lifecycle Management Workload Management Management See Configuration Management Application Streaming Automation OS Provisioning Virtualization GRID/HPC/clusters Cloud Management Platform
  • 17. 17# Look Ma, no hands! • IT Leakage • No operational wrapper • No visibility or control Cloud Management Platform
  • 18. 18# Perceived Solution, New Set of Problems THEN NOW • Procurement • Procurement • Tightly controlled, certified and • CC & email address; minutes compliant Cloud Management Platform
  • 19. 19# Perceived Solution, New Set of Problems THEN NOW • Procurement • Procurement • Tightly controlled, certified and • CC & email address; minutes compliant • Provisioning • Provisioning • Tightly controlled, certified and • Customized across multiple compliant silos Cloud Management Platform
  • 20. 20# Perceived Solution, New Set of Problems THEN NOW • Procurement • Procurement • Tightly controlled, certified and • CC & email address; minutes compliant • Provisioning • Provisioning • Tightly controlled, certified and • Customized across multiple compliant silos • Governance & Control • Governance & Control • Tightly controlled, certified and • In that cloud, what’s that? compliant Cloud Management Platform
  • 21. 21# The Answer? Tightly integrated vertical stacks for private You’re right back where you started. Clouds can Very expensive. limit flexibility and choice. This is business as usual! Cloud Management Platform
  • 22. 22# The Answer? Proprietary, closed public Clouds can be a problem. Cloud Management Platform
  • 23. 23# The “Do it Yourself” Trap • Most clouds are a set of APIs and simple UI to launch servers – is that what you need? • These are basic building blocks, not a management system • How should you spend your time? • Managing multiple users with different levels of access? • Configuration management and app lifecycle management? • Track usage and costs across applications and business units? • All the general purpose things you need to do like: Monitoring, Alarms, Auto-scaling, etc.? Cloud Management Platform
  • 24. 24# Making a mess 30 Cloud Management Platform
  • 25. 25# The Enterprise Journey to the Cloud 30 Cloud Management Platform
  • 26. 26# Goal is Workload Deployment Freedom Application Requirements Resource Portfolio Filter Pools App 1 Performance App 1 Public Cloud App 2 Cost App 2 App 3 Security App 3 Private Cloud 1 … Compliance … Reliability Internal DC App N App N It’s about using multiple resource pools, not choosing one. Cloud Management Platform
  • 27. 27# Finding that Port in the Storm Source: Forrester Research Cloud Management Platform
  • 28. 28# Cloud Broker • Enable transparent elasticity management. The cloud broker will relocate all the workloads that are suitable for the cloud in an autonomous and proactive way — without seeking prior approval from the end user. Source: Forrester Research Cloud Management Platform
  • 29. 29# Finding that Port in the Storm Source: Forrester Research Cloud Management Platform
  • 30. 30# The RightScale Solution • Get Visibility • You can’t control it so start to contain it • Cloud-enable your infrastructure • A true cloud, not just virtualization • Add public cloud(s) for hybrid solutions • Control VM sprawl • Repeatable, template-driven process • Stop IT leakage • Self-service portals that combing automated provisioning and approved configurations • Make IT agile! Cloud Management Platform
  • 31. 31# The RightScale Solution Cloud Management Platform
  • 32. 32# IT and Evolution of Infrastructure Private / Multi-Cloud Public + Private Need to get to here Standardization Extensible toolset Visibility Users Accounts Billing Security Abstraction / Automation API / Config Management Public Cloud Dynamic/Elastic/Pay per Use Virtualization Increase utilization Consolidation Physical infrastructure Traditional IT Siloed/over capacity/server sprawl Cloud Management Platform
  • 33. 33# IT and Evolution of Infrastructure Private / Multi-Cloud Public + Private Start here Standardization Extensible toolset Visibility Users Accounts Billing Security Abstraction / Automation API / Config Management Public Cloud Dynamic/Elastic/Pay per Use Virtualization Increase utilization Consolidation Physical infrastructure Traditional IT Siloed/over capacity/server sprawl Cloud Management Platform
  • 34. 34# Visibility Master Parent Child Accounts GLOBAL (Master PC Child #1 EMEA Parent Account) PC Global RS Admin Manages user accounts Child #2 and ServerTemplates for all Each group / PO can have specific number of accounts / users pre- Dev. branches. Child #3 associated … and can buy more at Pricing pre-negotiated corporate rate Pricing set at Global level … pre-negotiated rates Child #4 LOB 1 apply to all child accounts Monthly usage Child #5 cost, associated to account and PO- number Child #6 LOB 2 Makes separate PO and Child #7 gets charged for specific additional services (ie education, more private Child #8 cloud nodes etc) Cloud Management Platform
  • 35. 35# Visibility Master Parent Child Accounts GLOBAL (Master PC Child #1 EMEA Parent Account) PC Global RS Admin Manages user accounts Child #2 and ServerTemplates for all Each group / PO can have specific number of accounts / users pre- Dev. branches. Child #3 associated … and can buy more at Pricing pre-negotiated corporate rate Pricing set at Global level … pre-negotiated rates Child #4 LOB 1 apply to all child accounts Monthly usage Child #5 cost, associated to account and PO-  Infrastructure Audits number Child #6  User Audits LOB 2  Cost Tracking Makes separate PO and Child #7  Single Billing gets charged for specific additional services (ie education, more private Child #8 cloud nodes etc) Cloud Management Platform
  • 36. 36# myCloud Engagement Phases • Basic myCloud Pre- • Production implementation for applications running non- Production Pilot at-scale on multiple production, evaluatio resource pools n purposes • Expanded footprint to run validate myCloud Get production loads and myCloud Started integration points Production Cloud Management Platform
  • 37. 37# Standardize and Control VM Sprawl Cloud Management Platform
  • 38. 38# Deliver Compete Solutions Cloud Management Platform
  • 39. 39# Tap into a powerful multi-cloud API Cloud Management Platform

Notas do Editor

  1. A different type of resource pool. Traditional virtualized environments were built for enterprise apps and client-server compute. Scaling was hard (scaled up), overhead was high (1:hundreds) with significant penetration of proprietary vendor stacks.
  2. Clouds are designed around next generation apps, big data and massive scale. Scaling is hortizontal, overhead is substantially lower (1:thousands) and open stacks and frameworks dominate.
  3. The shift is having a profound impact on all companies but many are left confused on where to start. New mindsets and methodologies must be adopted.
  4. Initial biggest drivers are simple value propositions
  5. Security gets the headlines but it’s not the main blocker
  6. That pressure often leads to loss of control. Traditional controls and barriers are gone, business lines are empowered with IT like never before.
  7. RS has 160 people working on this
  8. Preventing what is an all-to-common problem we see when enterprises adopt cloud
  9. This path often leads to lack of agility … stuck feeding an inefficient machine
  10. Business agility is the true measure of cloud ROI … agile deployment
  11. Forrester – cloud brokerMore relevantNot being siloedStandardizationDo you speak rightscale
  12. When IT gets involved … when this whole thing needs to come together
  13. IT has not been involved in that adoption … don’t understand that you need automation on top of images … why image buildingAnyone that is doing anything at size and complexity, you are now tasked with doing that for a portfollio
  14. Giving them an image and telling them to go install all the components is note that answer … machine image is only half way there … manually build, etc.They beat you to the punch on public cloud. … you’re back in game delivering value
  15. Welcome to Why Cloud Management Makes Sense