The Accelerate to Cloud SF keynote will help you understand the current state of cloud adoption, identify the business value for your organization, and provide you a framework to plot your course to cloud adoption.

1. San Francisco

2. 2
#
Today’s Agenda!
1:30
Accelerate to Cloud
Rishi Vaish, RightScale, VP Product
2:15 "Introduction to Google Compute Engine
Michael Grabowski, Google, Sales Engineer & Solutions Architect!
2:30 "Demo: Agility in a Cloud-Enabled Enterprise
Ryan Geyer, RightScale, Cloud Solutions Engineer!
3:00
Customer Stories
Robert Ford, WellFX, Director Development Operations
Geoffrey Smalling, 500friends, CTO
Matt Wise, Nextdoor, Sr. Systems Architect
4:15
Plot Your Route
Rishi Vaish, RightScale, VP Product
4:30 "Networking and Cocktails
#rightscale!

3. 3
#
Global Cloud Management Service!
Midwest
Chicago
London
Amsterdam
Seattle
Dublin
Oregon
NYC Area
SF Area
Tokyo
DC Area
Shanghai
Southeast
Las Vegas
Hong Kong
Hyderabad
Singapore
Dallas
São Paulo
Private Clouds
Sydney
Public Clouds
Amazon Web Services
Tata
Datapipe
Logicworks
Windows Azure
Google Cloud Platform
Rackspace
HP Cloud
#rightscale!
IDCF / Yahoo! Japan
SoftLayer

4. 4
#
3 Steps to Accelerate Your Cloud!
1
Get Out Your Map
2
Pick Your Destination
3
Plot a Route
#rightscale!

5. #
Get Out Your Map!
#rightscale!

6. 6
#
Choice!
The Rise of the Clouds
#rightscale!

7. 7
#
What a Difference a Year Makes!
Launched
Goes OpenStack
GA
2012!
Apr
Jun
Launched
Open Sourced
#rightscale!
Aug
Oct
2013!
Dec
Adds Australia
Feb
Apr
Jun
vCHS GA
Grizzly Released
Aug

8. 8
#
Hybrid Matures!
All of the Above
Multi-public
15%
No plans
7%
Multi-private
15%
Single public
11%
Multi-cloud
77%
Hybrid cloud
47%
Single private
5%
Source: RightScale State of the Cloud Report 2013
#rightscale!

9. 9
#
Evolution of Hybrid Architectures!
From a Portfolio of Resource Pools…
…to a unified Resource Pool.
Public Cloud!
App 1
#rightscale!
App 2
Private Cloud!
App 3
2
App 4

10. 10
#
Using!
Cloud!
Unlocks!
Value
#rightscale!

11. 11
#
Cloud Maturity Model!
8%!
17%!
26%!
23%!
26%!
No!
Plans!
Cloud!
Watchers!
Cloud!
Beginners!
Cloud!
Explorers!
Cloud!
Focused!
Planning!
First project!
Apps running!
Heavy use!
Source: RightScale State of the Cloud Report 2013
#rightscale!

12. 12
#
Benefits Grow!
100%
% of Respondents
80%
60%
Business continuity
Higher performance
Geographic reach
IT staff efficiency
Higher availability
Faster time to market with apps
Greater scalability
Faster access to infrastructure
40%
20%
0%
Cloud Beginners
Cloud Explorers
Cloud Focused
Source: RightScale State of the Cloud Report 2013
#rightscale!
12

13. #
Pick a Destination!
#rightscale!

14. 14
#
What Do You Need to Consider?!
#rightscale!

15. 15
#
Consideration: Consistency !
Consistent performance & reliability
Consistent utilization
#rightscale!

16. 16
#
Consideration: Security !
Security outside the private network
Heterogeneous APIs and behaviors
#rightscale!

17. 17
#
Consideration: Waste!
Simple, flexible ordering
Complex merchandising and procurement
Self-service de-provisioning
#rightscale!

18. 18
#
Consideration: Automation!
Architectural rework
Dynamic configuration
Integrated monitors and orchestration
#rightscale!

19. 19
#
Consideration: Tracking & Planning!
Budgeting
Chargeback
Purchase options
#rightscale!

20. 20
#
Why!
Cloud!
Management?!
#rightscale!

21. Google Compute Engine
Michael Graboski
https://cloud.google.com/

22. Overview of
Google Cloud Platform

23. Google Services
Cloud Platform
Compute
Storage
Compute Engine (IaaS)
Services
Cloud Storage (Object)
BigQuery
Cloud EndPoints
Cloud SQL (Relational)
App Engine (PaaS)
Caching
Queues
and more...
Google Infrastructure
Global Data Centers
Performance
Disaster Recovery
Security
99.95% Uptime SLA
Redundancy
Audits & Certifications
Energy Efficient

24. Overview of
Google Compute
Engine

25. Google Compute Engine
•
Run almost any application on Google's infrastructure
•
Offers virtual machines, storage, networking
•
Allows services to scale efficiently with little work

26. Google Compute Engine in pictures
Linux VMs
Modern CPU
1, 2, 4, 8 CPUs
3 memory sizes
(RAM per CPU):
o standard:
3.75GB
o highcpu: 0.9G
o highmem: 6.5G
Root access
•
•
•
•

27. RightScale + Google = Success on Cloud
Google
• World class high performance elastic infrastructure
• Globally Available with low latency network connectivity
• On Demand pricing with sub hour billing
RightScale
• Pioneers of Cloud Management enabling thousands of users and powering
hundreds of cloud deployments globally over the last 6 years
• Proven expertise with services and support
• Best practice deployment strategies and product ensure high availability and
disaster recovery
Marrying highly performance and inexpensive infrastructure with the world’s #1 cloud management platform
enables businesses to succeed on cloud!

28. Automation
Strong
performance
Governance
Very high
Reliability
Multi-Cloud
Geo-Distributed
One-click
Deployment
High-end
networking
Templatized
Workload
Low Cost
Better Together

29. Stories from the field

30. Customer case study - Mobile Gaming
Customer: Mobile gaming
Project: New game title, launching
in Feb
Cloud requirements:
● Single Reference deployment
that be re-deployed across
iOS & Android platforms
● Scalable Database layer,
scaling the DB layer vertically
and horizontally with slaves

31. Appendix

32. Cloud Based Analytics Platform
Application
level code
BI tools
Log data
Logstore
Backends +
MapReduce
Structured
data
BigQuery
Interactive
Dashboards + apps
Datastore
SQL
API
Hadoop
Unstructured
data
Cloud Storage
Store
Google
Spreadsheets
Extract &
Transform
Custom logic &
3rd party
libraries
Analyze
interactively
Serve

33. RightScale’s Seamless GCE Integration
RightScale and Google to-date:
• Complete integration with Google Compute Engine
• Customers already running in beta
RightScale and Google are better together!
• Combine the speed of GCE with the flexibility of RightScale to provision entire environments in minutes
• Reproduce existing deployments for development and testing with the click of a button
• Generate rich media and push to outlets like YouTube, G+, and other Google Properties without being charged
for bandwidth!

34. 34
#
What Defines Business Value For You?!
Increase Enterprise Agility
Drive Operational Efficiencies
Faster Time to Market
Accelerate Innovation
Fail (or Succeed) Fast
Cut Infrastructure Costs
Reduce Overprovisioning
Increase IT Efficiency
Expand Markets & Capabilities
New Geographies
New Capabilities
Web-Scale Applications
Increase Investment Flexibility
CapEX to OpEX
Reduce sunk costs
Increase spending visibility
Reduce Risk
Increase service availability
Secure environments
Reduce vendor lock-in
#rightscale!

35. 35
#
Cloud Management is…!
A framework of tools to solve cloud challenges and increase your
ability to enjoy cloud benefits
!
1. Self-service accessibility of an approved configuration menu
2. Consistency and reliability of shared, commodity resources
3. Elastic, instantaneous scalability driven by automation!
4. Visibility across the organization and security across resources
5. Usage and cost transparency and optimization!
#rightscale!

36. 36
#
Time for a Test Drive…!
#rightscale!

37. 37
#
The RightScale SaaS Platform!
Cloud Now
On-Demand Access to Cloud
Rock Solid
Proven Scalability and Reliability
Freedom of Choice
Enterprise SLAs
Deploy Anywhere, Move Anywhere
Data-Center Independent Control Plane
No Worries
Auto-Upgrades Keep You Current
Connection-Ready
Extensive API for Easy Integration
#rightscale!

38. RightScale
Automa0on
October
24,
2013

39. Agenda
• Why
WellFX
chose
Rightscale
• WellFX
Architectural
Overview
• Automated
Rolling
Deployments
• Extending
Rightscale
Tools
• (if
I
don't
run
out
of
0me)

40. What
is
WellFX?
• WellFX
is
a
Social
Pa0ent
Engagement
PlaNorm
λ
λ
λ
λ
λ
Personal
Health
Record
Social
Interac0on
with
Cohort
Learning
&
Knowledge
Management
Mul0-­‐Party
Tele-­‐Health
Care
Team
Collabora0on

41. Why Rightscale
Speed
λ
λ
λ
Library
of
Server
Templates
and
Scripts
Rightscale
On-­‐boarding
Quality
λ
λ
λ
Repeatable
and
Consistant
deploys
using
templates
Monitoring
and
aler0ng
Cost
λ
λ
Great
service
at
a
great
price

42. WellFX
Architectural
Overview
HAProxy
Tomcat
Load
Balance
Solr
(video
chat)
Replica
Set
Openfire
Master/Slave
Licode
MongoDB
Cluster
RabbitMQ
(Cluster)
Stun/Turn
Server
(video
chat)

43. Rolling Deployments
• Re-­‐launch
or
Re-­‐deploy
λ
λ
Re-­‐launch
will
terminate
exis0ng
servers
and
launch
a
new
servers
Re-­‐deploy
will
just
deploy
a
new
WellFX
war
file
to
the
exis0ng
servers
• Gradle
λ
λ
Manages
script
dependencies
Can
use
exis0ng
java
libraries
• Jenkins
CI
λ
Used
to
kick
off
deployments

44. Re-Deploy Steps
• Login
to
Rightscale
REST
API
• Disconnect
from
load
balancers
by
using
runscript
api
• Watch
status
of
runscript
opera7on
• Watch
HAProxy
status
page
to
make
sure
server
is
truly
disconnected
• Re-­‐deploy
war
file
by
using
runscript
api
• Watch
status
of
runscript
opera7on
• Check
url
to
make
sure
app
is
up
and
opera0onal
• Re-­‐connect
to
load
balancers
by
using
runscript
api
• Watch
status
of
runscript
opera7on
• Watch
HAProxy
status
page
to
make
sure
server
is
truly
connected

45. build.gradle
servers.each { serverName, serverId ->
println "Deploying ${serverName}:${serverId}..."
def rsServer = rsapiGet("servers/${serverId}").getData()
println "server state: ${rsServer.state}"
if (rsServer.state == 'operational') {
def interval = 10000
// Unregister from all load balancers
def rsServerSettings = rsapiGet("servers/${serverId}/settings").getData()
config[env].loadbalancers.aws.each { name, lbId ->
println "Deregistering instance id ${rsServerSettings['aws-id']} from AWS loadbalancer: ${lbId}"
elbDeregister("${lbId}", "${rsServerSettings['aws-id']}")
}
config[env].loadbalancers.haproxy.each { name, lbId ->
println "Deregistering instance id ${rsServerSettings['aws-id']} from HAProxy loadbalancer: $
{lbId}"
haproxyDeregister("${serverId}")
}

46. rsapi.gradle (rsapiGet)
ext.rsapiGet = { rsapi ->
// set the RS authentication cookie
ext.login = rsapiLogin()
rsclient.request(Method.GET, ContentType.JSON) { req ->
uri.path = "/api/acct/${account}/${rsapi}"
uri.query = [ 'format' : 'js' ]
headers << [
'X-API-VERSION' : "1.0",
'Cookie' : "${cookie}"
]
response.success = { resp, json ->
resp.setData(json)
//println "response data: ${resp.getData()}"
return resp
}
response.failure = { resp ->
println "Unexpected failure: ${resp.statusLine}"
return resp
}
}
}

47. build.gradle
...
// Execute redeploy script
println "${config.deployScripts}"
config.deployScripts.each { scriptEntry ->
def script = scriptEntry.value
println "name: ${script.'name'}"
println "id: ${script.'id'}"
println "packageInput: ${script.'packageInput'}"
println "packageExt: ${script.'packageExt'}"
def params = [:]
params << [ "server[parameters][${script.'packageInput'}" : "text:products/${script.'name'}/$
{script.'name'}-${version}-r${revision}.${script.'packageExt'}" ]
// Update the common properties file as well
params << [ "server[parameters][PROPERTIES_CODE_PACKAGE]" : "text:products/common/common-$
{version}-r${revision}.tgz" ]
updateInputs("${serverId}", params, 'current')
// Now add in the right_script
params << [ 'right_script' : "https://my.rightscale.com/api/acct/${account}/right_scripts/$
{script.'id'}" ]
//println "${params}"
def resp = rsapiPost("servers/${serverId}/run_script", params)
...

48. rsapi.gradle (rsapiPost)
rsapiPost = { rsapi, params=[:], pbody="" ->
// set the RS authentication cookie
ext.login = rsapiLogin()
params << [ 'api_version' : '1.0' ]
// note: Everything you need will be in the response headers (ex: Location)
rsclient.request(Method.POST, ContentType.JSON) { req ->
uri.path = "/api/acct/${account}/${rsapi}"
uri.query = params
headers << [
'X-API-VERSION' : "1.0",
'Cookie' : "${cookie}"
]
body = "${pbody}"
response.success = { resp ->
println "Response: ${resp.statusLine}"
if (resp.data != null) {
println "resp.data = ${resp.data}"
}
// In Post commands we want the resp as the data should be empty
return resp
}
response.'406' = { resp →
// Some Rightscale APIs don't like the JSON response type even though this is a post
// and nothing should be returned anyways so we just swallow this error
return resp
}
response.failure = { resp ->
println "Unexpected failure: ${resp.statusLine}"

49. build.gradle
...
println "${resp.headers.location}"
def locationlist = resp.headers.location.split("/")
def statusId = locationlist[locationlist.size()-1]
println "statusId = ${statusId}"
def status = rsapiGet("audit_entries/${statusId}").getData()
println "status.state = ${status.state}"
def count = 0
def laststate = status.state
while ( ! ['completed'].contains(status.state) && count < 20) {
sleep(interval)
status = rsapiGet("audit_entries/${statusId}").getData()
if (status.state == laststate) {
print "."
} else {
laststate = status.state
println "time: ${count * (interval/1000)} secs"
println "status: ${status.state}"
count = 0
}
count = count + 1
...
}

50. Extending Rightscale Tools
Why
Extend
Rightscale
Tools
λ
λ
λ
λ
WellFX
needed
“at
rest”
data
encryp0on
for
HIPAA
Rightscale
Tools
already
had
great
Block
Device
support
Lots
of
Rightscale
scripts
for
automated
snaphots
LUKS
“inserted”
into
block
device
λ
λ
λ
λ
λ
Reviewed
all
the
Rightscale
Tools
gem
package
code
Found
all
the
places
needed
to
“insert”
LUKS
support
into
the
Block
Device
at
the
right
level
Re-­‐Package
Rightscale
Tools
gem
Re-­‐abached
to
Rightscale
Tools
Install
Rightscript
Benefit
λ
λ
λ
Same
Rightscale
scripts
for
crea0ng
and
snapshocng
EBS
volumes
Same
support
for
mutliple
EBS
volumes

51. Building
Healthier
Communi0es
&
Reducing
Healthcare
Costs

52. NEXT GENERATION LOYALTY
CTO
Geoff@500FRIENDS.COM

53. WHO WE ARE: Helping the Retailer Fight Amazon
500friends is a full-service provider of next generation
loyalty marketing solutions.
Based in San Francisco, California
Backed by Intel Capital, Crosslink Capital, and Fung Capital
Trusted by 40+ of the top 1000 retailers
AWARDS
Confidential. © 2013 500friends, Inc. All rights reserved.
53

54. WE ENABLE NEXT GENERATION LOYALTY
DEEP
ENGAGEMENT
RICH DATA
OMNICHANNEL
INTEGRATION
STRATEGIC
SERVICES
• In-house
professional
services
• Social
• Social Graph
• Mobile SDK
• Personalized
• ROI Focus
• Robust APIs
• Dynamic
• Actionable
Confidential. © 2013 500friends, Inc. All rights reserved.
• Certified agency
loyalty partners
54

55. TRUSTED BY 40+ TOP RETAILERS
Confidential. © 2013 500friends, Inc. All rights reserved.
55

56. Built to Scale Securely In High Availability
Active-Active
Load Balanced
HAProxy
HAProxy
HA Proxy Servers Security Group
HA Proxy Servers Security Group
VPC Subnet
VPC Subnet
Memcached
Nginx
Passenger
Rails
ElasticSearch
Services Security Group
App Servers Security Group
RightScale
Array
nginx
Fusion Passenger
Rails
Memcached
App Servers Security Group
ElasticSearch
Services Security Group
db-master
MySql
db-slave
MySql
Database Servers Security Group
Database Servers Security Group
VPC Subnet
VPC Subnet
Availability Zone us-east-1c
Availability Zone us-east-1d
Virtual Private Cloud
• Network Security – VPC, Subnets, and Security Groups
• RightScale Arrays- Auto scaling arrays for App Servers
• Staging and Production are identical in the cloud
Confidential. © 2013 500friends, Inc. All rights reserved.
56

57. Starting to get traction
Cumulative Managed Customers
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
Cumulative Managed Customers
Confidential. © 2013 500friends, Inc. All rights reserved.
57

58. Transactions Per Month
Transactions Per Month
1
2
3
4
5
6
7
Confidential. © 2013 500friends, Inc. All rights reserved.
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
58

59. Agile Development and Operations – Fast to market
•
•
•
•
•
•
Zero Capex Costs – Cash is King
Automated Deployment
Ease of experimentation
Quicker SOX Compliance
Corporate Datacenter Extension
Fast DevOps Cycle Time
Confidential. © 2013 500friends, Inc. All rights reserved.
59

60. Automated Deployment – Blue Green
Dynamic DNS
Two AZ
HAProxy
HAProxy
HA Proxy Servers Security Group
HA Proxy Servers Security Group
VPC Subnet
VPC Subnet
nginx
Fusion Passenger
Rails
nginx
Fusion Passenger
Rails
nginx
Fusion Passenger
Rails
App Servers Security Group
nginx
Fusion Passenger
Rails
App Servers Security Group
db-master
MySql 5.1
db-slave
MySql 5.1
Database Servers Security Group
Database Servers Security Group
Availability Zone us-east-1c
Availability Zone us-east-1d
Virtual Private Cloud
•
•
•
•
Deployments launch 100% new servers from RightScripts
Regression tests run, automated and manual
Upon 100% confidence, servers are swapped in
Old servers are kept for rollback, terminated ~2 days later
Confidential. © 2013 500friends, Inc. All rights reserved.
60

61. Faster Solutions –Access to Innovation
• Scale quickly approaching 6x previous month
Redshift – Highly scalable Data
Warehouse
ElasticSearch –scalable search and
time based analytics
Complex segmentation to drive
rich personalization
Finding customers via various
attributes for large retailer
Confidential. © 2013 500friends, Inc. All rights reserved.
61

62. Security Taken Seriously - 500Friends Ownership, Shared Responsibility
500Friends
CloudPassage
LoyaltyPlus
Software Platform
Secure 2 Factor
Authentication
Server Script
Configuration
External Vulnerability
Scans
24 / 7 On Call
Rotation
Confidential. © 2013 500friends, Inc. All rights reserved.
Best Practice
Build Scripts
Physical Data
Center
Internal Vulnerability
Management
File Integrity
Management
Versioned Change
Management
Network
Compute
Intrusion Detection
Availability
Monitoring
RightScale
Amazon Web
Services
System
Management
Firewall Automation
Logging and Alerting
Auditing
RedShift Data
Warehouse
CDN
62

63. 100% Cloud Company Goes Hybrid Cloud
LDAP
SAMB
DNS
A
VPC Subnet Private
Office Workers
VPN Tunnel
VIA Fortinet 90d
Security Group
500Friends Corp
Disaster Recovery
Virtual Private Cloud
Fortinet
Firewall
OpenLDAP
DNS
SAMBA
Anti
Virus
HAProxy
HA Proxy Servers Security Group
Fortinet
IPSEC VPN
Remote workers
VPC Public Subnet
ESXi of XEN or Other
VM
500Friends Office
App Server
App Server Group
Memcached
Memcached
Security Group
VPN Tunnel
VIA Fortinet 90d
Engineering ACL
db-master
MySql 5.1
Database Servers Security Group
VPC Private Subnet
Availability Zone us-east-1c
Virtual Private Cloud
Confidential. © 2013 500friends, Inc. All rights reserved.
63

64. Chef Scripts: Local Development Very Similar to Staging / Production
Local Development Machine
HAProxy
App Server
Dev
Team
Vagrant
Memcached
VirtualBox
HAProxy
App Server
Memcached
Admin
Staging and Production Clouds
Confidential. © 2013 500friends, Inc. All rights reserved.
64

65. #
#rightscale!

66. #
Plot Your Route!
#rightscale!

67. #
Where to Start: Segment Your App Portfolio!
ROI
Nightmare
• Monolithic
• Hairball
#rightscale!
Traditional
• Legacy
• Standard
technologies
Elastic Web
•
•
Web
architecture
Elastic design
Cloud-Ready
•
•
Greenfield
Designed for
cloud

68. 68
#
Evaluating Applications for the Cloud!
• Business impact
• Should we put this app on the cloud?
• What benefits will we get?
• Technical requirements
• Can we put this app on the cloud?
• How much will migration or build out cost?
• Choose the best ROI
• High business impact
• Appropriate technical requirements
#rightscale!

69. 69
#
Business Impact: Framework Sample!
App 1
Business Impact
Fast time to market
Experimental
Demand fluctuation
Transitory/Time limited
Many instances
Many changes
DevOps
New geographies
New capabilities
OpEX is desirable
#rightscale!
App 2
App 3
App 4
App 5
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u

70. 70
#
Technical Fit: Framework Sample!
App 1
Governance Factors
Data Residency
Regulatory (PCI, HIPAA)
Security Requirements
Technical Requirements
Load Balancer: Session
Affinity
Application: Licensing
Cache: Persistent
Database: Working set size
Security: Egress filtering
…
#rightscale!
App 2
App 3
App 4
App 5
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u

71. 71
#
Rank Your Apps to Prioritize!
Refactor
Quick Wins
Business Impact
App 3
App 5
App 4
App 6
App 1
App 2
App 8
App 9
App 7
Don’t Migrate
Hold Off
Technical Fit
#rightscale!

72. 72
#
4 Common Starting Points!
Marketing Campaigns
Self Service Test & Dev
Mobile Apps
Batch Processing
#rightscale!

73. 73
#
Your Cloud Team: Org Implications!
Create a cloud team with a mix of new and existing talent
Evaluate existing processes, tools are only part of the story
Focus on business drivers – agility, efficiency, new markets, opex
#rightscale!

74. 74
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A Cloud Itinerary!
• Lay out your cloud strategy
• Understand your Business Value Tracks
• Develop your goals, what you want to accomplish
• Determine how you will evaluate success
• Select applications and use cases based on ROI
• Start with the best, not the worst, technical fit
• Align to meaningful business impact
• Favor greenfield and cloud-friendly applications
• Get started
• Stand up an application on a public cloud
• Run a POC private cloud
• Start using tools that will make scaling your cloud strategy easier
#rightscale!