Keynote of a cross-media campaign prototype made to promote the Cross Media Interaction Design program. This was an assignment for a course in that program. The prototype included idea brainstorming, campaign planning, wireframing and user tests. It was made by me and Niklas Odén.

1. S K Y B OX
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2. THE TASK
• Make a cross media campaign to promote new students to
start study at the Cross Media Interaction Design master
program.
• Use paper prototyping to test the campaign on target user
groups and find issues.
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3. THE CAMPAIGN
• Relatively short, about 1 month.
• ARG-style, with puzzle/missions that the players need to solve
to advance in the story of the campaign.
• Community-based game - play on your own or discuss and
solve the puzzles with other players.
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4. TARGET GROUP
• Students with bachelor’s degrees and Freelancers within these
areas:
• Interactiondesign, web, traditional media and print, film,
2D-3D graphics and programming.
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5. TARGET GROUP
• How to reach them:
• Letter to selected groups (students in various media
schools
• Poster, brochures and magazine ads
• The after-effect of the campaign
• Tweets, social media and other articles
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6. MOOD-BOARD
Minimalistic environments Big corporations controlling the world
Big brother society Future technology
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7. STORYBOARD
The year is 2027.
Skybox is one of the worlds biggest companies and
controls much of the world.
Keywords are: effiency, safety and minimalism.
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8. STORYBOARD
They want to hire new people and are looking for
those who are talented and hard-working (the
players of the campaign) They invite the players to
visit their homepage for more info.
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9. STORYBOARD
But while the players are exploring the homepage, a
mysterious group called HEX is trying to reach their
attention. They have hacked the homepage and the players
find a way to a new homepage.
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10. STORYBOARD
with game concept
They have hacked Skybox servers and got hands on
valuable data, stored in SKYBOXES.
But most of the boxes are encrypted and HEX need help
from the players to decrypt them.
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11. STORYBOARD
with game concept
By using the information in one of the boxes, players get
started to search for more information that help them
decrypt the other boxes.
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12. STORYBOARD
with game concept
When all the boxes are decrypted the game is over and
HEX reveals their true identity.
HEX is CMID and now they want to recruit the players to
start the CMID program.
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13. Around 5-6
days
between
each mission
FLOWCHART
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14. TIMELINE
• Recruit process (Posters, letters etc.) start together with
Skybox and HEX homepage, with one mission unlocked.
• The deadline on each mission is one week. Auto-complete
after that deadline.
• There is a waiting process between each mission. It takes at
least one week until the next mission is unlocked.
• Around 1 month into the campaign, the end should be
unlocked and the Apply part starts.
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15. WIREFRAMES
The Skybox homepage, with links to their products and more information.
Later the page gets hacked and reveals the HEX pages.
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16. WIREFRAMES
The mission page, with the first mission (the red box) unlocked, to start the game.
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17. WIREFRAMES
Inside the box, some information is stored which acts as the first clue.
There is also a discussion board which the players can use to help each other solve the puzzle.
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18. WIREFRAMES
The players need to search the web and use different devices to get more clues to solve the puzzle.
Here is a magazine article which is found by searching for a person in one of the missions.
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19. WIREFRAMES
After the first mission is cleared, it gets filled with color and the second box gets unlocked.
This continues until all the missions are completed and the players get to the ending.
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20. WHY?
• Stands out from ordinary program/course shout-outs.
• Mysterious letter together with an interesting storyline.
• Makes the program more sought after.
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21. THANK YOU
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