13. SOCIAL MEDIA MARKETING 3 step process: Publish high quality content Optimise for search Share with friends The information superhighway
14. Social Media Defined “Social Media” is an expression that has been over-hyped, obscuring its definition and confusing its meaning with many other terms. Therefore Social Media is a set of technologies being used to accumulate and distribute information or data (content) to members of a community that have congealed around a common purpose.
15. Social Media Defined So what are the predominant media that we are talking about? There are a lot of categories of social media: Social Networks, RSS Feeds, Blogs, Wikis, Podcasting, Widgets & Gadgets.
16. Social Media Defined Social Networks focus on building online communities of people who have come together for a common purpose.
21. 3 steps to SEO: Pick our keywords Include them in page title, header, copy Get sites to link to our site (if possible) High quality content is the key
23. Sharing: Social Network Logic Added value, remarkable, optimised content Shared with Read by Shared by Acted on
24. Why is Social Media Marketing so Powerful? Large addressable market (600 million users on Facebook) Permission-based (not interrupt) Persuasive (word of mouth) Viral Marketing – customers create referrals Free