Everyone needs to know their environment. This is public info from LUMA pertness. May be a bit dated but shows revenue flows and commercial relationships in different sectors.

1. This presentation is made possible by the support of the American People through the United States Agency
for International Development (USAID). The contents of this presentation are the sole responsibility of Rick
Rasmussen and do not necessarily reflect the views of USAID or the United States Government.
Ecosystem Modeling

2. Ecosystem Modeling
• Knowing how your business fits with others
• Tracking partnerships on both supply and demand
• A good way to follow the money
• Investors will want to know how you fit

3. Example: LUMAscapes
• Designed by LUMA Partners, an investment bank
• Models an entire ecosystem from supplier through
customer
• A good way to know the complexity of the market, the
players and the cash flows

10. Understand your environment
Create your own map