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Social Media Strategy at VIA Rail

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Richard Marginson
Richard Marginson

This is a copy of the presentation that I give at various events to help explain how we established our social media strategy at VIA Rail. It provides an introductory guide to establishing a social media program at any organization, as well as details on measuring campaigns, and advancing the program after the launch.

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Social Media Strategy at VIA Rail
About VIA Rail ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Strategy at VIA Rail ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Early Days ,[object Object],[object Object],[object Object]
The Start of Something Special
Learning the Basics http://www.youtube.com/watch?v=3SuNx0UrnEo
Training Regimen ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Nitty Gritty ,[object Object],[object Object],[object Object],[object Object],OR
The New Policy on the Block ,[object Object],[object Object],[object Object],[object Object]
How Do You Measure Success? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Case Study in Campaign Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What ’s the R.O.I.? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What ’s the R.O.I.? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Framework ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What ’s Next? Becoming a “Social Organization” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You ,[object Object]

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Social Media Strategy at VIA Rail