A brochure describing a newly offered service for authors to help them promote their work. The brochure is pretty self explanatory.

1. What is The Back Cover? The Back Cover
The Back Cover is a service that produces Your book's back cover is most likely the
and distributes professional interviews with second place a customer will look once they
authors about their books. It is a marketing have it in their hands. The first they will learn
tool unlike any other. of the book being The Back Cover video
channel. At The Back Cover, we specialize
in enticing readers to become buyers through
Who is The Back Cover?
video interviews with authors.
We are a group of professional talk show
• On The Back Cover, you can tell readers
hosts, video editors and producers, and
in your own spoken words why they will
computer geeks. Several are also authors enjoy or benefit from your book
who saw the need for this service.
• The Back Cover places your video
interview on six or more different sharing
Why use The Back Cover? sites, the Soup Media Network TV
channel, and promotes it on Facebook,
Twitter, LinkedIn, SlideShare, and more
THE
You worked hard to create your book. Videos
are a great way to communicate both your • The Back Cover keeps track of
book synopsis and your writing passion to viewership and gives you monthly reports
BACK
for one year including audience
your prospective readers in a conversational demographics for some sites
manner. You can easily create an effective
marketing tool by augmenting the synopsis
text with your own message spoken during
COVER
The Back Cover
the interview. Increasing Book Sales through Video
Increasing Book Sales through Video Sharing
Sharing
10495 North 475 East
Odon, Indiana 47562
sales@soupmedianetwork.com
www.thebackcover.com
(812) 610-2010

2. Making Your Video Creating a Buzz Let Your Story Be Seen
The footage for your video is captured from Whether your work is a novel, textbook,
There is a lot more to this than just posting
your webcam during a live interview with one young reader book, coffee table photo book,
the video and we know how to do it all
of our hosts. It's just you and the host without or graphic novel, we work with you to best
• Video Search Engine Optimization portray its content visually as insets during
a live audience, so no need to be nervous.
• Social Media Promotion
This is not a “test”, nor do you have to get it • Contests the interview.
• Viral Induction
right the first time (we have great editors).
Keep it going
It's a conversation about your work between
you and the host. It just happens to be via
Staying Power By monitoring the numbers and
webcam on the internet (in-studio interviews Your video will be archived indefinitely and demographics you can gain insights towards
are also available in several cities). We work continue to accrue views. Years from the your marketing efforts. This is no charge for
with you to get the best, most informative time it is posted, it will still be influencing the first year, but book sales can extend
interview possible. buyers at no additional cost. indefinitely. Keep on top of your audience
profile by subscribing to monthly reports.
The capture process usually takes less than Return on Investment
an hour. Editing and posting are completed
There's More
within 72 hours unless the author wants a Viewers for The Back Cover watch your
specific date of release. video by choice, not because it ran as an ad We also produce radio and TV commercials,
within something else (although we can help theatrical trailers, store displays, web sites,
Using your Video you with that, too). That means they were cover art and illustrations, and our affiliated
already somewhat motivated when they got PR and publishing houses are the best in
Besides posting to all the video sharing sites,
there. The cost is up front and fixed, so there their fields.
we mail you a DVD of the finished interview
are no surprises down the road.
for your unlimited use. Run it at book
Lots of Options
signings, on your local cable access, or copy
it and pass it out with your books. It's yours. We also can help you find the best ad space
on the most popular websites for cheap and
More specifically, it's your personal marketing
bid on cable and satellite commercial spots.
tool. Add it to your Amazon Author page.