Social Business - Guest Lecture at YES!Delft

Social Business Little surprises around every corner, but nothing dangerous June 2011 – Rick Mans – Social Media Lead

This is a story of an ordinary little boy named Charlie Bucket. He was not faster, or stronger, or more clever than other children. His family was not rich or powerful or well-connected; in fact, they barely had enough to eat. Charlie Bucket was the luckiest boy in the entire world. He just didn't know it yet.

We’renot in Wonderland anymore, Alice

Productivity killers: meetings and emails

It was never so easy to connect with so many people.

It was never so hard to get somebody’s attention.

How can you connect with your audience and turn them into passionate fans.

10 You cannot create a community.

9 It is about your fans. It is not about you.

7 Know where your (future) fans are. Go to them.

8 It is not a linear process all the time.

5 There is still an offline world. Do not ignore the old media.

4 Success won’t come overnight.

3 Care about your fans. Care about every single one of them. You passionate fans will outperform every marketing department and every agency.

2 Make them an offer they cannot refuse. Build a relationship. Be a friend.

1 Don’t be a jerk. It is not about you. It is about them.

Opportunity Areas Product development Marketing Production Sales Service

Turning satisfied customers into successful marketeers Marketing

Participate in online conversations Marketing

Let your customers develop and design your next product Product development

Boost Knowledge Sharing and Creativity Production

Make Knowledge Work More Efficient Production

From Short Term Cashing To Long Term Earning Sales

Relationship First. Transactions Will Follow. Sales

Reach Out to Your Customers before they complain Service

Your customer can become your most valued service representative Service

Relations, not transactions Consumerevangelisme Upsell Transaction Customer phases Customer needs Required activities

Your company is already going through a social transformation

Overview Social Transformation Strategies

Business Areas impacted by Social Transformation Strategies

SMILE Activities Supporting ,[object Object]

Ensure there is a platform for them where they can find you, the brand, and other customersMeshing ,[object Object]

Create a place where customers can provide input on your product and where they can see the result.Interacting ,[object Object]

Create an environment that promotes and enables co creation

Use a platform in which you can interact with your customersListening ,[object Object]

Give customers a platform on which they can share their thoughts.Evangelizing ,[object Object]

Create easy promotion kits that can be reused over and over again.,[object Object]

It changes the product or service

Social Business - Guest Lecture at YES!Delft

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