The document discusses how social media insights could help organizations rationalize their application landscape. It proposes categorizing applications into four types - sweetheart, janitor, celebrity, and evil stepmother - based on how much users like and interact with each application. Removing a "sweetheart" application would cause an uproar while removing an "evil stepmother" one would make users' lives easier. Tracking social likes and interactions could provide a more informed way for organizations to optimize their application landscape.