A presentation for a group of managers who would like to introduce social media as an internal driver for change and to get to certain business goals

1. We‘re not in Wonderlandanymore, Alice Rick Mans Social Media Lead

2. How you can harness internal social networking to achieve your goals

4. That Gartner prediction is not something to worry about

5. You should worry about the fact that:

6. you are leaving money on the table

7. you are leaving knowledge in heads

8. you are a network, you work as silos

9. Every new node to a network adds exponentional value

10. Ask all people to share their ideas

11. Out of all ideas, will there be 50 good ones?

12. 5 brilliant ones?

13. Whenusing Social Media forideageneration, set boundariesupfront

14. Manage Expectations

15. Adopt early successes instantly

16. Share success throughout each level in the organisation

17. You (as in: leaders) have to participate

18. Critical successfactor when not participating as a leader?

19. Luck

20. Ifyou want to use social media as something to drive business, thenyou are the oneswhoshouldbeparticipating. Leadingbyexample is key.

21. Internal Social Media is notplay and fun, it is hard work © 2010 Capgemini – All rights reserved 21

22. It is work

23. “We have found a strong correlation between use of Yammer and staff retention.” According to Deloitte

24. You could do something with it

25. Unlock the minds of our colleagues for

26. Knowledge sharing From: why should I share this, to: why shouldn’t I share this

27. Idea generation With all people you can get a lot of good ideas and even a few brilliant ones

28. Lead generation Share ideas, but also share (LinkedIn) networks

29. Retention Remember Deloitte?

30. OK, now what?

31. Think of what you want to achieve first

32. Start leading by example

33. That means that you are part of the conversation

34. Be clear about the goals and the restrictions

35. Make sure everybody knows

36. Top down sending a newsletter is not working

37. Look for ambassadors who will help you scale

38. They will lead together with you

39. Success won’t come overnight

40. Though with good design upfront you will get good result

41. Social Networking is work

42. If don’t start doing it, you will lose.

43. The good thing is:

44. Most of your ambassadors are already using social media

45. You just have to empower them

46. Your contact: Rick Mans Phone: +31 6 51 21 01 44 E-Mail: rick.mans@capgemini.com Twitter: http://twitter.com/rickmans LinkedIn: http://nl.linkedin.com/in/rickmans