QUO VADIS Capabilities

CAPABILITIES PRESENTATION

www.quo-vadis.tv QUO VADIS Capabilities Presentation

Tuesday, July 24, 12

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QV is Brand Communications practice
with a global perspective.

QV

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QV builds best-of-breed teams from across the
country and around the world

QV

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SERVICES

IDEATION

CREATIVE

STRATEGY

Research

Business Analysis

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SERVICES
Video
TV

Print Radio

Spaces

Web CREATIVE
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TM
BRAND TO WIN

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HANSON

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Client: ! ! Hanson

Assignment: Brand Strategy and Development, Cultural Unification

Challenge: Hanson, the largest brick manufacturer in the US, was built by
! ! ! the acquisition of over 17 different smaller brick companies
! ! ! over the course of 24 months. Hanson had little brand
! ! ! awareness and a fractured culture.

Goals:! ! 1. Build a sense of cohesiveness and unity of vision in the
! ! ! corporate culture: from the C-level to the factory floor.
! ! ! 2. Relaunch the Hanson Brand.

What we did: • Led vision sessions with all C-Level stakeholders.
! ! • Visited key production plants interviewing factory workers.
! ! ! • Created “Building on the Best” cultural communications
! ! ! portfolio that included: films, posters, and brand affinity
! ! ! program
! ! ! • Developed “brick as a fashion statement” brand positioning
! ! ! and strategy. Produced a brand assets portfolio aimed at
! ! ! consumers and trade including:

! ! ! ! ! ! Brand Film
! ! ! ! ! ! Print Ads
! ! ! ! ! ! Web Banners
! ! ! ! ! ! Collateral Materials
! ! ! ! ! ! Guerilla marketing

What happened: • A unified vision, purpose, and enthusiasm among employees
! ! ! • Brand awareness lept from 7% to 23% over 18 months.
! ! ! • Inventory sell-out, with a 6-month wait for new orders,
! ! ! leading to 10% increase in product pricing
! ! ! • + 25% free print media upgrades: from inside
! ! ! pages to inside and back covers.
• Brand campaign featured in 3 university level textbooks re:
how to differentiate a commoditized product.
! ! !



Before: a largely undifferentiated, attribute-based competitor brandscape.

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Fashion comes in many forms,
which is why Hanson Brick
offers hundreds of colors and
textures to turn the house you
design into a home. To learn
more about our latest line, call
877-HANSON8 or visit us at
www.hansonbrick.com.

What the best-dressed
homes wear.

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homes wear.

more about our products, call

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homes wear.

more about our products, call

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Micro-site developed to launch the brand campaign

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Pilobolus

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Client:! ! Pilobolus Dance Theatre

Assignment:! Brand Repositioning. Website Design and Development
! ! !
Challenge: A dated brand positioning which did not accurately represent
! ! ! their current reality. An unflattering, low-functioning website
! ! ! which did not appropriately present the brand, nor meet the
! ! ! needs of the site’s users.

Goals:! ! 1. Update the company’s brand to reflect their present reality
! ! ! as a star on the global arts stage.
! ! ! 2. Launch a new website whose functionility meets the
! ! ! demands of their newfound popularity by addressing the
! ! ! needs of several audiences.

What we did: • Led company leadership through brand assessment and
! ! ! repositioning process, then developed a refreshed position:
! ! ! from an academically voiced non-profit, to an entertainment
! ! ! industry voiced creative force (that happens to be non-
! ! ! profit.)
! ! ! • Designed and developed a user friendly, highly functional
! ! ! website that elevates and postions Pilobolus as the
! ! ! premiere modern dance company in the world

What happened: The company has a clear sense of its place in the world, and
! ! ! a website which documents this new reality to all of their
! ! ! audiences.




Tuesday, July 24, Design
Visual 12 NAVIGATION


Visual Design
S

REX

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Client:! ! Alphaprotector Synthetic Rooﬁng Underlayment

Assignment:! Brand strategy and development. Trade Show brand launch.
! ! !
Challenge: New product in a highly commoditized market. 98%
! ! ! dominance by traditional felt. Low brand awareness.
! ! ! Stagnant sales.

Goals:! ! 1. Create an effective brand presence in the market
! ! ! 2. Launch new brand at the International Builders Show with
a goal of $750,000 in orders

What we did: • Renamed product: REX Synfelt
• Developed brand identity
• Redesigned product
! ! ! • Designed Trade Show Booth
! ! ! • Created website and brand ﬁlm

What happened: Trade show sales: over $2.5 million



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VIX

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Thank You.

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QUO VADIS Capabilities

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