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JUICED
                        Squeeze or   Be Squeezed


                                     Rick Julian, CEO
                                     QUO VADIS
Monday, June 13, 2011
You’ll learn:
                        What juice is.
                        How to get it.
                        How to keep it.



Monday, June 13, 2011
There’s no such thing as creating “new” business–
      only taking market share from your competitors.




Monday, June 13, 2011
Brands that have juice, take.
                        Brands that don’t, have it taken.




Monday, June 13, 2011
The Aim:
                        More   Awareness
                        More   Preference
                        More   Revenue
                        More   Profit



Monday, June 13, 2011
Brand to Win.




Monday, June 13, 2011
Who’s got Juice?




Monday, June 13, 2011
or




Monday, June 13, 2011
Monday, June 13, 2011
or




Monday, June 13, 2011
or




Monday, June 13, 2011
or




Monday, June 13, 2011
or




Monday, June 13, 2011
or




Monday, June 13, 2011
or




Monday, June 13, 2011
Brand Mechanics



Monday, June 13, 2011
Your brand is what people say about
                you once you leave the room.




Monday, June 13, 2011
Branding is an exercise in
                memory cultivation and retention.




Monday, June 13, 2011
Senses are the pathways to memory.

Monday, June 13, 2011
80%
                        of the information humans receive



Monday, June 13, 2011
Be visual.



Monday, June 13, 2011
More senses = more memorabilty.




Monday, June 13, 2011
Monday, June 13, 2011
Monday, June 13, 2011
Monday, June 13, 2011
Monday, June 13, 2011
Brands with Juice are:



                        Activated Relevant




                         Focused Distinctive




Monday, June 13, 2011
Relevant

Monday, June 13, 2011
Boiling the ocean?




Monday, June 13, 2011
Cup of tea.




Monday, June 13, 2011
?



Monday, June 13, 2011
Monday, June 13, 2011
Monday, June 13, 2011
Monday, June 13, 2011
Apple logos, 1978-2011


Monday, June 13, 2011
Q: Does Apple make the most
      innovative consumer technology
      products in the world?
      A: (It’s not a word–it’s a feeling)



Monday, June 13, 2011
Bejing National Stadium
            China


Monday, June 13, 2011
Bejing Olympics
         Opening Ceremony

Monday, June 13, 2011
Q: Is China ready to compete in
             the 21st century?

          A: (It’s not a word–it’s a feeling)



Monday, June 13, 2011
Know your customer.




Monday, June 13, 2011
Be in the now.




Monday, June 13, 2011
Distinctive

Monday, June 13, 2011
Monday, June 13, 2011
Monday, June 13, 2011
Monday, June 13, 2011
Monday, June 13, 2011
Monday, June 13, 2011
Monday, June 13, 2011
www.quo-vadis.tv   QUO VADIS CAPABILITIES PRESENTATION   13


Monday, June 13, 2011
Fashion comes in many forms,
          which is why Hanson Brick
          offers hundreds of colors and
          textures to turn the house you                                                                                                                                                                           What the best-dressed
          design into a home. To learn
          more about our latest line, call
                                                                                                                                                                                                                      homes wear.
          877-HANSON8 or visit us at
          www.hansonbrick.com.




                                                                      What the best-dressed
                                                                         homes wear.




                                                                                                                                     Fashion comes in many forms,
                                                                                                                                     which is why Hanson Brick                                              Fashion comes in many forms,
                                                                                                                                     offers hundreds of colors and                                          which is why Hanson Brick
                                                                                                                                     textures to turn the house you                                         offers hundreds of colors and
                                                                                                                                     design into a home. To learn                                           textures to turn the house you
                                                                                                                                     more about our products, call                                          design into a home. To learn
                                                                                                                                     877-HANSON8 or visit us at                                             more about our products, call
                                                                                                                                     www.hansonbrick.com.                                                   877-HANSON8 or visit us at
                                                                                                                                                                                                            www.hansonbrick.com.


                What the best-dressed
                         homes wear.




dis.tv   QUO VADIS CAPABILITIES PRESENTATION   www.quo-vadis.tv   Q U O V A D I S 14 A P A B I L I T I E S P R E S E N T A T I O N
                                                                                   C                                                                                             15
                                                                                                                                              www.quo-vadis.tv        QUO VADIS CAPABILITIES PRESENTATION




  Monday, June 13, 2011
What the best-dressed
                                                                                                                                   homes wear.




                                                                                                                         Fashion comes in many forms,
                                                                                                                         which is why Hanson Brick
                                                                                                                         offers hundreds of colors and
                                                                                                                         textures to turn the house you
                                                                                                                         design into a home. To learn
                                                                                                                         more about our products, call
                                                                                                                         877-HANSON8 or visit us at
                                                                                                                         www.hansonbrick.com.




                                                                www.quo-vadis.tv   QUO VADIS CAPABILITIES PRESENTATION




       www.quo-vadis.tv   QUO VADIS CAPABILITIES PRESENTATION             13




Monday, June 13, 2011
What the best-dressed
                                                                                                                                   homes wear.




                                                                                                                         Fashion comes in many forms,
                                                                                                                         which is why Hanson Brick
                                                                                                                         offers hundreds of colors and
                                                                                                                         textures to turn the house you
                                                                                                                         design into a home. To learn
                                                                                                                         more about our products, call
                                                                                                                         877-HANSON8 or visit us at
                                                                                                                         www.hansonbrick.com.




                                                                www.quo-vadis.tv   QUO VADIS CAPABILITIES PRESENTATION




       www.quo-vadis.tv   QUO VADIS CAPABILITIES PRESENTATION             13




Monday, June 13, 2011
Monday, June 13, 2011
Be the




Monday, June 13, 2011
Focused

Monday, June 13, 2011
Monday, June 13, 2011
Reliability



Monday, June 13, 2011
Monday, June 13, 2011
Magic



Monday, June 13, 2011
Monday, June 13, 2011
Tough



Monday, June 13, 2011
Monday, June 13, 2011
Individuality


Monday, June 13, 2011
Monday, June 13, 2011
Luxury


Monday, June 13, 2011
Monday, June 13, 2011
Performance


Monday, June 13, 2011
Monday, June 13, 2011
Speed


Monday, June 13, 2011
Activated

Monday, June 13, 2011
Monday, June 13, 2011
Monday, June 13, 2011
Monday, June 13, 2011
(M)
                        MERCER HOTEL




Monday, June 13, 2011
(M)
                        Exclusivity




Monday, June 13, 2011
Monday, June 13, 2011
Monday, June 13, 2011
Monday, June 13, 2011
Monday, June 13, 2011
Monday, June 13, 2011
(M)




Monday, June 13, 2011
Monday, June 13, 2011
Monday, June 13, 2011
Monday, June 13, 2011
Monday, June 13, 2011
Monday, June 13, 2011
My Money
              123 Maple Street
              Anywhere, USA 10001




Monday, June 13, 2011
My Employer’s Money
              123 Corporate Boulevard
              Anywhere, USA 10001




Monday, June 13, 2011
U



Monday, June 13, 2011
J U ICED



Monday, June 13, 2011
Thank You




                         Rick Julian
                         QUO VADIS


Monday, June 13, 2011
To receive a free copy of Juiced:
                            prosper@qvbrands.com

                                 404.688.0088


Monday, June 13, 2011

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Juiced: Squeeze or Be Squeezed