This document discusses the importance of staying in contact with potential customers after initial outreach. It notes that while companies educate people on their products, they often fail to follow up and so lose sales to competitors when customers are ready to buy. Statistics show that only 3% of initial contacts are ready to purchase, so follow up is key to be top of mind for future sales when more people are ready to buy. The document advocates using a consistent follow up system to remain in contact with potential customers so the company can capture sales when customers are prepared to make a purchase.

1. Let the sun shine . . . and send your profits through the roof!

3. Use a consistent, follow up system to stay in touch and be in front of them . . . WHEN they are ready to buy from you!