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People Will Buy When THEY Are Ready to Buy
• 3% - Will buy right away
• 7% - May buy now with proper incentives/offers
• 90% - Will buy at a later time
1 Rev. 08/20081 Rev. 08/2008
1
This Means We Have To….
2
Problem: Who Has Time?
3
Result
4
True Story
5
How Many Touch Points Does it Take
to Close a Sale?
1. 2% close on the first touch
2. 3% on the second touch
3. 4% on the third touch
4. 10% on the fourth touch
5. 81% close on 5th - 12th touches!!!
Source – Bain & Company 6
When do Most Salespeople Stop
Following Up?
1. 48% quit on the 1st touch
2. 24% on the 2nd
3. 12% on the 3rd
4. 6% on the 4th
90% quit before the 5th touch!
Source – American Marketing Association
7
10% of Salespeople Close 80% of the
Prospects!
8
How Do We…
•Stay in touch without bugging people?
•Do it in a way that is time and cost-effective?
9
What’s the Solution?
• Stay “top of mind”
•Ensures that they will remember YOU when ready to buy
10
11
12
13
So What is QuoteActions?
Your contact
information
14
Permission Based Opt-In
15
Preventing…
16
It Works Because…
Product Placement:
Subtle
Advertising:
In Your Face
17
People Look Forward
18
Set It & Forget It
19
Why Motivational Quotes?
•Unrelated to Your Business
•Gift vs. Marketing
20
Won’t People Get Annoyed?
21
Au Contraire (On the Contrary)
22
How Does QuoteActions Help Me
Grow My Business?
23
Re-Initiate Contact With Inactive
Clients
24
Stay Connected with Prospects
25
Build Relationships with Social Media
Connections
26
Build Goodwill with Current Clients
(Increases Retention)
27
But I Already Stay In Touch…
28
29
Special Starter Package - $49
30

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Bni del mar-8_min_3-16-2011