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Ttyfu v7-angelpadorg
- 1. The RTFM of Usability @uxrick @angelpadorg Sep/28/10
- 2. Cast Eng Product UX User Thanks to Braden Kowitz for smiley graphics
- 4. http://www.all-tribes.com/eng/catalog/rtfm-vol2-girls-mastic-p-51.html R ead T he F antastic(?) M anual How do I get CNN in MS-Office? Go away. RTFM!
- 5. Unfortunately real people don’t RTFM 1. F != “Fantastic” 2. Easier to bug the local techie 3. Better things to do http://www.flickr.com/photos/juandesant/2320949867/
- 6. Unfortunately real people don’t RTFM 1. F != “Fantastic” 2. Easier to bug the local techie 3. Better things to do http://www.flickr.com/photos/juandesant/2320949867/ Usability time!
- 7. TTYFU co-creation credit: Dave McClure Pic: http://www.flickr.com/photos/victoriapeckham/164175205 How do we make our product usable?
- 8. TTYFU co-creation credit: Dave McClure Pic: http://www.flickr.com/photos/victoriapeckham/164175205 T alk T o Y our F antastic(?) U sers Go away! TTYFU! How do we make our product usable?
- 9. http://www.sensible.com/rocketsurgery/index.html TTYFU = “ Usability” + Field studies + Surveys + Metrics ++ Great starting point
- 10. Unfortunately real startups don’t TTYFU 1. Lack of time 2. Lack of money 3. Too shy 4. “Launch and see” syndrome http://www.flickr.com/photos/dunkv/97119622/lightbox/
- 11. Unfortunately real startups don’t TTYFU 1. Lack of time 2. Lack of money 3. Too shy 4. “Launch and see” syndrome What is the “ Hello World” of TTYFU? http://www.flickr.com/photos/dunkv/97119622/lightbox/
- 12. TTYFU W/O TTYFU* * T alk T o Y our F ... U sers W ithout T alking T o Y our F ... U sers
- 13. %^&*!! WTF? Eng Product bash% man ttyfuwottyfu
- 14. Simulate a target user! - Simple & quick - Catch issues early Not a substitute for TTYFU but a useful compliment ... Structured UX Review
- 15. Simple Process 1. Choose a Target User 2. Identify their goal 3. Step through UI to achieve goal ( & note problems ) At each step ask: “ What would they do next?”
- 16. User: My Mum (Mom) Goal: I want to donate some money to my son’s sponsored bike ride Example
- 17. Step 1
- 18. Step 1 Not personalized Very wordy Buried call to action
- 19. Step 2
- 20. Step 2 Again, easy to miss call to action Distracting animations Distracting navigation Very wordy
- 21. Step 3 Exercise for you!
- 22. Step 4 Exercise for you!
- 23. Iterative “small-n” user studies - Involve entire team - Again, start early - Cover entire lifecycle Triangulate findings with metrics Bonus points: TTYFU hi!
- 24. Startup UX Bombs - “New Users” How to provide users with a “challenging” first experience in 5 easy steps! %^&*!! WTF?
- 25. Forget about how users get to your landing page Startup UX Bombs - “New Users” #1
- 26. No clear call-to-action on every step of the new user flow Startup UX Bombs - “New Users” #2
- 27. Provide a long, drawn-out signup form Startup UX Bombs - “New Users” #3
- 28. Startup UX Bombs - “New Users” #4 Post-signup, dump users on the Account page
- 29. Startup UX Bombs - “New Users” #5 e.g. Don’t tell user its out of stock until they checkout Don’t do QA of all end cases in your conversion flow
- 30. Startup UX Bombs - “New Users” #5 Its not just startups who make these mistakes See http://bit.ly/bccatS
- 31. Recap TTYFU! No money? No time? Too shy? - Start with a structured UX review - Choose target user and goal - Step through flow systematically - You will learn loads (promise!) - Then TTYFU
- 32. GO FORTH & TTYFU! Rick Boardman [email_address] @uxrick