Talk about the importance of mobile design at Reykjavik Internet Marketing Conference 2013. Held in March 2013 in Iceland.

2. The PC is dead
long live the
mobile
@richquick

3. Who am I?

4. Rich Quick

5. Rich Quick
(before you ask)

6. Yes
(it is my real name)

7. Here’s my passport to prove it

8. Web
Designer

9. Developer

10. 14
Years

11. Work for these guys

15. Very traditional site

16. Very traditional site
Designed for PCs

17. Very traditional site
Designed for PCs
Lots on the page

18. Very traditional site
Designed for PCs
Lots on the page
Looks “meh”

20. The
World
isn’t
Changing

21. The
World
has
Changed

22. A few statisics

23. Mobile Commerce is here
2011 2012
http://www.ecommercetimes.com/rsstory/77553.html

24. Mobile email about to overtake PCs
February 2013
http://marketingland.com/mobile-email-opens-41-percent-33980

25. Poor mobile emails = unsubscribes
Delete Unsubscribe
http://www.marketingpilgrim.com/2013/03/a-poor-mobile-email-experience-leads-30-percent-of-consumers-to-unsubscribe.html

26. 58% of marketers ignore mobile email
December 2012
http://marketingland.com/despite-mobile-emails-growth-58-of-email-marketers-not-designing-for-it-34318

27. 58% of your competitors ignore mobile email
December 2012
http://marketingland.com/despite-mobile-emails-growth-58-of-email-marketers-not-designing-for-it-34318

28. 58% of your competitors ignore mobile email?
MASSIVE opportunity

29. Embrace it

30. HOW

31. It’s
really
really

32. simple

33. IGNOR
E
PCs

34. IGNOR
E
PCs(for emails)

35. the viewport is small anyway

36. so just design for
mobiles

37. so just design for
mobiles

38. for
WEBSITES

39. RESPONSIVE DESIGN IS YOU
FRIEND

41. Dead Busy

42. Born Again yay!

43. Born Again yay!

44. The Boring Legacy pages

45. The Boring Legacy pages

46. Campaign landing pages

47. Billboards, newspaper, QR code, email

48. Billboards, newspaper, QR code, email

49. Context

50. a crowded train

51. a crowded train

52. a crowded train

53. looking for
your hotel

54. looking for
your nearest starbucks?

55. Books
Adaptive Web Design
Aaron Gustafson
Responsive Web Design
Ethan Marcote

56. Thanks
Rich Quick
@richquick
rich@speaktorich.com