Google has launched Google+, a new integrated social network that connects all of Google's existing products using a social layer. Google+ hit 20 million users within 3 weeks and aims to revolutionize natural search by personalizing search results based on a user's social connections and interests on Google+. While Google+ offers competitive social features, its success will depend on widely adopting the new platform and integrating unique Google products like YouTube to attract users from competitors like Facebook.
10. It is the culmination of a year-long project led by Vic Gundotra, Google’s senior vice president of social and has been called Google’s answer to Facebook.
19. Sparks Hangouts Circles And the whole setup is aligned and integrated with Google’s other key products. Photos Profile Huddle
20. +1 button sharescontent into Google+ and alsopersonalisesSearch Engine results pages. In time +1 will be factored in Paid Search Quality Score too.
27. “If Google can succeed in driving large scale Google+ adoption—and derive a wealth of social cues from Google+ users—search could be revolutionised. Google+ users could see highly customized SERPs that rank results based on recommendations /likes from Circles. Shared interests discovered through Sparks could float to the top of the SERP. In other words, the searcher’s friends will play a significant role in influencing where a result ranks and whether it gets clicked—both in natural search and paid search (if social cues are integrated into Quality Score).”
28. ...and Paid Search will be affectedtoo once social data factored into Quality Score.
32. Provides a mobile-optimised web store to brands who had not previously had the money to develop one. Allows Google to make money from advertising AND sales, advertisers and merchants.
34. Average demographics of users in circles /hangouts. Most common sparks /interests from profile data. Identifies groups of users who are closely linked and all linked with your brand.
35. Social data like +1 visible alongside engagement metrics like bounce rate, time on site etc. +1 or +100? Understand which users are influencers with large voice. Your Brand
45. “By submitting, posting or displaying the content you give Google a perpetual, irrevocable, worldwide, royalty-free, and non-exclusive license to reproduce, adapt, modify, translate, publish, publicly perform, publicly display and distribute anyContent which you submit, post or display on or through, the Services.”
48. “When it comes to features, Google is at parity with Facebook, but isn’t compelling for a mass immigration of social behavior. They must quickly integrate Google’s unique products like YouTube, Gmail, Apps, and others to slowly attract users over.” Jeremiah Owyang ”I don't think competitors kill companies and services. I think the vast majority of "deaths" are self inflicted. Facebook didn't kill MySpace and Friendster, they killed themselves.” Fred Wilson “Your mom won’t use Google+.” Robert Scoble “…lots of companies are going to build things like video chat, but Facebook competitors also have to build up their social graph first. Facebook’s job is to just keep innovating.” Mark Zuckerberg “Decided to forward http://kevinrose.com to my Google+. G+ gives me more (real-time) feedback and engagement than my blog ever did.” Kevin Rose
51. 1 Google+ will not be a “Facebook killer” in the short term. They will instead co-exist. Facebook will play a similar role to Apple iOS(more controlled) and G+ will play the role of Android (more open).
52. 2 Google+ could become the premiere platform for applications for the Web and mobile.
53. 3 Google+ will hurt traditional Web properties such as Yahooand Microsoft more than social companies with the increased adoption of Google’s other products (i.e. Documents, Search).
54. 4 Brands will love Google+ because they already own the majority of the Web. You’ll only need one partner. And commerce integration appears to be intuitive.
55. 5 Google+ will look, feel and be used completely differently 5 years from now.