Presentation highlighting the opportunities for beverage brands to highlight their products in a partnership with the nightlife company Gerber Group.

1. Brand Placement Opportunity
Gerber Group

2. Opportunity Overview
• A unique, fully-integrated
product placement program for
beverage brands
• Choose from Gerber Group’s 28
lounges
• Branded Events
• Primary placement
• Menu integration
• Drink specials
• Gerber Signature Cocktails
• In-venue options are available
• Online promotion

3. Gerber Group
Rande Gerber and Scott Gerber are the
founders and principals of Gerber Group. The
company, an evolution of their trademark brand,
The Whiskey, was created to develop innovative
nightlife, hotel, restaurant and lifestyle concepts.
The extraordinary success of The Whiskey Bars
have established Gerber Group as pre-eminent
tastemakers, with an uncanny ability to create
chic, seductive bars with modern glamour that
reflect the times and national moods.
With 28 properties in the US, Mexico & Spain,
their nightlife brand and vision continues to
expand developing hotel restaurants and bars
with: Starwood Hotels and Resorts, Hard Rock
Hotels, Casinos & Resorts; Sofitel Hotels; ME by Gerber Group
Melia Hotels; and Fairmont Hotels.

4. Package Specifics
Brand Promotion Package - $50k Per Venue - 3 Venue Roll-Out:
• Prime placement of bottle behind each bar in each venue
• Unique mixed drink as the Gerber preferred brand
• This would be highlighted in the drink menu as well as the
bottle service menu
• One food pairing with branded beverage
• Featured menu item
• Ability to publicize the Gerber brand attachment in media
per pre-approval
• In-Venue Branding
• Flight trays or specialty bottles for bottle service
consumers.
• One Exclusive Branded Event per selected Gerber Venue
• Buyout rates TBD
• Server and staff training to offer brand to consumer if no
“call” is made in preferred drink/brand category

5. Online Component
• ELITE:
EXCLUSIVE SPACE FOR CELEBRITIES AND
GUESTS TO INTERACT LIVE WITH FANS FROM
ALL OVER THE WORLD VIA OUR ONLINE
STREAMING PLATFORM.
• PROMINENT PLACEMENT:
ENSURE THAT YOUR BRAND IS ASSOCIATED
WITH THE MOST ELITE TASTEMAKERS AND
TRENDSETTERS IN ATTENDANCE.
• SPONSOR ACTIVATION:
GUESTS CAN BE SEEN ENJOYING YOUR
PRODUCT WHILE THEY INTERACT LIVE.
• REACH:
EXTEND YOUR BRAND BEYOND THE GUESTS OF THE LOUNGE VIA ONLINE STREAMING.
• IMPRESSIONS:
ON-DEMAND STREAMING MEANS THAT YOUR REACH EXTENDS 30 DAYS AFTER THE EVENT.

6. Gerber Group Locations
NYC CHICAGO SAN DIEGO MADRID
• WHISKEY PARK • WHISKEY BLUE • MOONSTONE LOUNGE • MIDNIGHT ROSE
• WHISKEY BLUE • WHISKEY SKY • SWEETWATER • THE PENTHOUSE
• THE WHISKEY • LIVING ROOM SALOON
• LIVING ROOM
• WETBAR BOSTON MEXICO CITY SCOTTSDALE
• OASIS • WHISKEY PARK • THE WHISKEY • STONE ROSE LOUNGE
• STONE ROSE LOUNGE
• UNDERBAR NEW ORLEANS CANCUN ATLANTA
• WHISKEY BLUE • ROSE BAR • WHISKEY PARK
LOS ANGELES • LIVING ROOM • MAXIM BEACH • LIVING ROOM
• WHISKEY BLUE • BEACH HOUSE • WHISKEY BLUE
• STONE ROSE LOUNGE BILOXI
• RISE LOUNGE