1. Marketing In China
Study Abroad, Summer 2014
Dr. Richard Spreng
June 8 to June 29
Beijing, Xi’an, Shanghai, Guangzhou, and Hong Kong
2. June 9 to June 14: Beijing
Company visits
• Amway
• Beijing Dragon Seal Winery
• Lepu Medical
Historical and cultural visits
• Hutong Tour
• Silk market shopping
• Tiananmen Square
• Forbidden City
• Chaoyang Acrobat Show
• Great Wall
• Temple of Heaven
• Free time
3.
4.
5.
6.
7. June 14 to June 16: Xi’an
Company visits
• TBD
Historical and cultural visits
• Muslim Street
• Bike on the City Wall
• The Big Wild Goose Pagoda
• The Tang Dynasty Music
and Dance Show
• Terra Cotta Warriors
• Free time
8.
9.
10.
11. June 17 to June 22: Shanghai
Company visits
• Dow Corning
• Morpace Research
• BorgWarner
Historical and cultural visits
• Yu Yuan Garden
• The Bund
• Nanjing Road
• ZhuJiaJiao Traditional Town
• Jade Buddha Temple
• River Cruise
• Shanghai World Financial
Center
• Free time
12.
13.
14.
15. June 22 to June 24: Guangzhou
Company visits
• Amway
• Procter & Gamble
• GMC Car Company
Historical and cultural visits
• Pearl River Dinner Cruise
• Bright Filial Piet Temple
• Sun Yat Sen Memorial
• Free time
16.
17.
18. June 24 to June 29: Hong Kong
Company Visits
• Vision Critical
• Cathay Pacific Airline
Historical and cultural visits
• Victoria Peak
• Repulse Bay
• Free time
Leave for Detroit
19.
20.
21. Courses: at least 7 credits
• MKT 300 Managerial Marketing (3 cr.) College core
• MKT 310 - Introduction to International Business (3
cr.) College core (International Business requirement)
• MKT 302 - Consumer and Organizational Buyer
Behavior (3 cr.) Required, MKT majors
• MKT 383 - Sales Management (3 cr.) Elective, MKT
majors
• MKT 490 - Independent Study: Marketing in China
(1 cr.) Elective, everyone
22. Costs
• Program Fee: $3,700
– Program fee includes:
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•
•
•
•
Accommodations (4-star hotels, Western breakfast)
All breakfasts, some lunch and dinners
Excursions
In-country transportation (air and train, and all excursions)
Insurance
• Other Costs: $3,037
– Additional costs include:
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•
•
•
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Additional meals
Airfare to China
Immunizations
Passport
Spending money
Student visa
• Tuition
$300
$2,000
$100
$135
$300
$202
