Case study in how engaging your customers can get you through the worst of times - Martha Stewart

1. Martha Stewart case study Engagement wins in times of trouble Richard Sedley Director, cScape Customer Engagement Unit

2. Easter eggs, women’s prison and engagement

3. Martha Stewart

5. Martha Stewart: downfall of a home maker

6. Undermining brand ‘Martha’

7. Relying on engagement

8. Focusing on the customer connection

9. Increasing interactivity

10. Martha Stewart: the Easter Queen

11. Rehabilitation of brand ‘Martha’

15. Customer engagement