Increasing conversions using the Science of Persuasion
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Conversion Keynote from the E-consultancy Online Marketing Masterclass.
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Increasing conversions using the Science of Persuasion
- 2. What’s the most powerful page on your website?
- 3. Utility The conversion triangle Persuasion Usability
- 9. The need for decisional heuristics 500 milliseconds to determine credibility 4 seconds to determine usefulness
- 11. The power of credibility A B Conversion rate = 2.69% Conversion rate = 3.03% % change = 12.64% Projected monthly gain = $30,582.30 Marketing Experiments Journal, Feb 2007
- 12. Social proof (consensus) Experiment: Milgrim, Bikman and Birkowitz
- 16. Copyright: Steve Double - www.double-whammy.com
- 18. Copyright: Steve Double - www.double-whammy.com
- 24. What’s the most powerful page on your website?
- 25. Exploit a thank you?
Notas do Editor
- Thank you for inviting me. Ok for the next 30 minutes I’m going you talk to you about Persuasion. Persuasion in the context of online conversions. When I’m not presenting at great E-consultancy events my day job is running my company cScape’s Customer Engagement Unit. We work with our clients to optimise their website, marketing campaigns and ultimately help them build lasting and productive relationships with their customers. So when I come to events like this I’m looking to perhaps solve a couple of problems I’m facing or most probably to learn at least a couple of things that are going to make me look smart and that I can use when I get back to work. So I thought that’s what I’d try and do for you today. [CLICK]