2014 art & commerce living a creative life lecture for Pittsburgh Society of Artists

1. Art & Commerce Living a Creative Life richard kelly Thursday, May 1, 14

2. Thursday, May 1, 14

3. twitter: @richardkellypho instagram: @richardkellyphoto richard@richardkelly.com http://accelerantcreative.com/ Thursday, May 1, 14

6. [ o ] Thursday, May 1, 14

27. [ 1 ] Thursday, May 1, 14

28. ...digital must have really changed your business... guest at a cocktail party Thursday, May 1, 14

31. A delicate balance for a creative life Thursday, May 1, 14

32. not just a career... Thursday, May 1, 14

33. ... a lifestyle Thursday, May 1, 14

36. [ 2 ] Thursday, May 1, 14

37. us < art > them Thursday, May 1, 14

38. us < art > them Thursday, May 1, 14

40. soul / feeding / family Thursday, May 1, 14

41. soul / feeding / family Thursday, May 1, 14

43. ...it’s not just a job it’s an adventure... US Army advertisement copy Thursday, May 1, 14

44. a journey Thursday, May 1, 14

46. [ 3 ] Thursday, May 1, 14

47. know ledge Thursday, May 1, 14

48. conﬁdence Thursday, May 1, 14

49. you need a plan(s) Thursday, May 1, 14

50. you need a plan(s) Thursday, May 1, 14

52. vision statement Thursday, May 1, 14

54. artistic vision Thursday, May 1, 14

56. money Thursday, May 1, 14

58. telling the world Thursday, May 1, 14

59. ...you [should] be able to articulate exactly what your value proposition is. Peter Krogh • ASMP Strictly Business Blog • October 2012 Thursday, May 1, 14

61. differentiate Thursday, May 1, 14

62. 5 words Thursday, May 1, 14

63. describe you Thursday, May 1, 14

64. describe you Thursday, May 1, 14

66. describe (your) work Thursday, May 1, 14

67. sales toolbox Thursday, May 1, 14

68. sales ≠ 4 letter word Thursday, May 1, 14

69. [ 4 ] Thursday, May 1, 14

70. budget Thursday, May 1, 14

71. biz life Thursday, May 1, 14

72. biz LIFE Thursday, May 1, 14

73. c.o.d.b. Thursday, May 1, 14

74. build your team Thursday, May 1, 14

75. taxes, t&c, paperwork Thursday, May 1, 14

76. so what else... Thursday, May 1, 14

77. [ 5 ] Thursday, May 1, 14

78. this will be organic Thursday, May 1, 14

79. market research Thursday, May 1, 14

80. who is your customer? Thursday, May 1, 14

81. what are they buying? Thursday, May 1, 14

82. the (un)met needs? Thursday, May 1, 14

83. where are they? Thursday, May 1, 14

84. how much are they spending? Thursday, May 1, 14

85. what will the market bear? Thursday, May 1, 14

86. competition Thursday, May 1, 14

87. [ 6 ] Thursday, May 1, 14

89. 3 ways biz ﬂows in Thursday, May 1, 14

91. 1 marketing response Thursday, May 1, 14

92. 2 cold calls... Thursday, May 1, 14

93. 3 referral(s) Thursday, May 1, 14

94. be • social Thursday, May 1, 14

95. be • social gpritiranjan Thursday, May 1, 14

96. Be useful. Be speciﬁc. Be nice. Colleen Wainwright Thursday, May 1, 14

99. ...how do you compete with free? S e t h G o d i n • S e t h ’ s B l o g • O c t o b e r 1 0 , 2 0 1 3 Thursday, May 1, 14

101. ...there’s only one way: sell something better than free. S e t h G o d i n • S e t h ’ s B l o g • O c t o b e r 1 0 , 2 0 1 3 Thursday, May 1, 14

103. [ 7 ] Thursday, May 1, 14

104. “always be closing” Alec Baldwin - Glengarry Glen Ross Thursday, May 1, 14

105. know - client Thursday, May 1, 14

106. know- project Thursday, May 1, 14

107. know - creative Thursday, May 1, 14

108. managing expectations Thursday, May 1, 14

109. sense of project Thursday, May 1, 14

110. treatment / proposal Thursday, May 1, 14

111. [ 8 ] Thursday, May 1, 14

112. contract(s) Thursday, May 1, 14

113. terms & conditions Thursday, May 1, 14

114. estimates Thursday, May 1, 14

115. invoices Thursday, May 1, 14

116. www.asmp.org Thursday, May 1, 14

117. reducing liability Thursday, May 1, 14

118. eliminating fear Thursday, May 1, 14

119. prepare Thursday, May 1, 14

120. [ 9 ] Thursday, May 1, 14

121. “there are no small decisons in moviemaking.”Sidney Lumet, director Thursday, May 1, 14

122. “there are no small decisons in photography art.”Richard Kelly, educator Thursday, May 1, 14

124. ...shaking off preconceived notions of how we ourselves define our role. J u d y H e r r m a n n • A S M P S t r i c t l y B u s i n e s s B l o g • O c t o b e r 1 7 , 2 0 1 3 Thursday, May 1, 14

125. business as usual will give you results as usual. A l l e n M u r a b a y a s h i C o F o u n d e r o f P H O T O S H E L T E R Thursday, May 1, 14

126. “Think like those marketers that market to you.” Kat Dalager, art buyer, on the A PHOTOEDITOR Professional Photographer WEBINAR #2.5 Thursday, May 1, 14

127. [ 9 1/2 ] Thursday, May 1, 14

129. my 3 things Thursday, May 1, 14

130. personal projects Thursday, May 1, 14

131. accountability team Thursday, May 1, 14

132. embrace failure Thursday, May 1, 14

135. delicate / balance Thursday, May 1, 14

138. art / commerce Thursday, May 1, 14

140. creative life Thursday, May 1, 14

141. [ o ] Thursday, May 1, 14

157. twitter: @richardkellypho instagram: @richardkellyphoto richard@richardkelly.com http://accelerantcreative.com/ Thursday, May 1, 14

2014 art & commerce living a creative life lecture for Pittsburgh Society of Artists

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2014 art & commerce living a creative life lecture for Pittsburgh Society of Artists