How to move beyond feature selling to more aggressively capture customer interest with message content that is engineered to engage. For emerging technology companies wanting to stimulate market demand with more effective outbound communication - 7 proven steps for developing market messages that immediately resonates with client needs. http://preview.tinyurl.com/64385ye

1. 7 Steps that assure customers will perceive your value-add in today’s cluttered and confused market space "If you can frame how people think about their problems, you’re half way to selling them“ - - Jakob Nielsen, Ph.D. (web architect, useability guru) information design engineered to build market value

2. moving beyond feature selling to capture customer interest with content engineered to engage

3. Sales messages are called a “Pitch” for good reasons . . . Crafting Targeted Market Messages Want to reach your customers’ strike zone on every pitch you make?

4. Then sell them solutions to their needs To confidently target the customer strike zone, develop market messaging that immediately resonates with client need Crafting Targeted Market Messages

5. Why isn’t this obvious . . . ? because it’s not all about you! Small technology-driven firms too often are focused on their tech & it’s features – becoming myopic about client needs . . . In today’s cluttered & impatient market, pitches must compel customer urgency – must target their hot buttons – and show them how your solution will satisfy their pressing concerns Targeted Market Messages

6. Your website, PR, ad or email has 30 seconds to capture customer recognition, build interest, and engage lead generation can you establish a business rapport that bonds their attention to your pitch before they decide you are not relevant to their pressing business needs? Targeted Market Messages