The document discusses trusted business advisors and why more CEOs and business owners seek them out. It notes that trusted business advisors can help business leaders succeed, reduce risks, and create value. It lists 8 key characteristics of trusted advisors, such as listening empathy, trust and integrity, big picture thinking, and detachment with commitment. The document claims that trusted advisors provide 3 main benefits: acting as an unbiased "honest broker", enabling solutions rather than supplying them directly, and providing a potential 34:1 return on investment, 5 times faster than alternatives. It promotes the services of SMITH-TRG in this area.

1. July 2010
TRUSTED
Copyright 2010 SMITH-TRG, All rights reserved.
BUSINESS-ADVISORS
WHY MORE CEO’s & BUSINESS OWNERS SEEK THEM.
BY Richard D. Smith, CEO, SMITH-TRG
SMITH-TRG

2. Copyright 2010 SMITH-TRG, All rights reserved.
Someone who . . .
IMAGINE–
July 2010
SMITH-TRG

3. Copyright 2010 SMITH-TRG, All rights reserved. July 2010
INTENDS –
To help you succeed
SMITH-TRG

4. Copyright 2010 SMITH-TRG, All rights reserved.
Reduce your risks
CAN HELP–
July 2010
SMITH-TRG

5. Copyright 2010 SMITH-TRG, All rights reserved. July 2010
WANTS –
To help you create value
SMITH-TRG

6. Copyright 2010 SMITH-TRG, All rights reserved.
do you have someone?
July 2010
SMITH-TRG

7. July 2010
Trusted business advisor
Your CEO Valued
Relationships . . .
Your CFO YOU Your BOD
Your management team
SMITH-TRG

8. July 2010
COLLABORATION
Copyright 2010 SMITH-TRG, All rights reserved.
CEO Value Zones . . . TRUSTED
BUSINESS
ADVISOR
EXPERTISE
STEADY INSIGHT
SUPPLIER
EXPERT
FOR HIRE
TASK
SMITH-TRG

9. Copyright 2010 SMITH-TRG, All rights reserved.
do you want someone?
July 2010
SMITH-TRG

10. Copyright 2010 SMITH-TRG, All rights reserved. July 2010
8 characteristics
you’d value most!
SMITH-TRG

11. Copyright 2010 SMITH-TRG, All rights reserved. July 2010
LISTENING EMPATHY
They hear what you mean,
not necessarily what you say.
SMITH-TRG

12. Copyright 2010 SMITH-TRG, All rights reserved. July 2010
TRUST INTEGRITY
Free flow and examination
of information.
SMITH-TRG

13. Copyright 2010 SMITH-TRG, All rights reserved. July 2010
DEEP GENERALISTS
Keen observer.
SMITH-TRG

14. Copyright 2010 SMITH-TRG, All rights reserved. July 2010
BIG PICTURE THINKING
Framework.
SMITH-TRG

15. Copyright 2010 SMITH-TRG, All rights reserved. July 2010
GLOBAL PERSPECTIV E
Macro & micro economics,
trends, emerging markets.
SMITH-TRG

16. Copyright 2010 SMITH-TRG, All rights reserved.
Judgment.
EYE FOR WINNERS
July 2010
SMITH-TRG

17. Copyright 2010 SMITH-TRG, All rights reserved. July 2010
P OW E R O F C O N V I C T I O N S
Values.
SMITH-TRG

18. Copyright 2010 SMITH-TRG, All rights reserved. July 2010
D E T A C H ME N T C O M M I T M E N T
Selfless independence.
SMITH-TRG

19. Copyright 2010 SMITH-TRG, All rights reserved.
3 value benefits!
July 2010
SMITH-TRG

20. Copyright 2010 SMITH-TRG, All rights reserved. July 2010
Unbiased ‘Honest Broker’
Not pushing own agenda.
SMITH-TRG

21. Copyright 2010 SMITH-TRG, All rights reserved. July 2010
Enables Solutions
Rather than supplies them.
SMITH-TRG

22. Copyright 2010 SMITH-TRG, All rights reserved. July 2010
34:1 Potential ROI
5X faster than alternatives.
SMITH-TRG

23. Copyright 2010 SMITH-TRG, All rights reserved.
do you need someone?
July 2010
SMITH-TRG

24. Copyright 2010 SMITH-TRG, All rights reserved. July 2010
SMITH-TRG
‘trusted business advisors - value creators’
www.SMITH-TRG.com