How to Get Started in Social Media for Art League City
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Focus on the Customer
1. AGILE IS ABOUT FOCUSING
ON THE CUSTOMER
AND COLLABORATIONâŚ
So why do so many teams and
companies still fail to do it?
CopyrightŠ Richard Dolman ThePragmaticAgilist.com
for PMI Chicagoland Professional Development Day
November 1, 2013
2. About Me
â˘âŻ Agile evangelist, pragmatist, coach, trainer,
practitioner, explorer and learner
â˘âŻ Senior Enterprise Agile Coach and Trainer with
agile42, LLC. (www.agile42.com)
â˘âŻ 10+ years practicing Agile and Lean
â˘âŻ CertiďŹed Scrum Professional (CSP), CertiďŹed Scrum
Master (CSM), Professional Scrum Master (PSM I),
ICAgile CertiďŹed Professional (ICP) and PMI Agile
CertiďŹed Practitioner (PMI-ACP)
My professional passion is helping companies solve critical business and
technology challenges, and empowering and enabling collaborative,
high-performing teams.
I enjoy coaching teams, executives and managers to explore the
possibilities of Agile and to seek creativity, innovation and continuous
improvement through Servant Leadership.
CopyrightŠ Richard Dolman | ThePragmaticAgilist.com
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4. Our highest priority is to satisfy the
customer through early and continuous
delivery of valuable software.
E CUSTOMER!
SATISFY TH
CopyrightŠ Richard Dolman | ThePragmaticAgilist.com
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5. Welcome changing requirements, even late in
development. Agile processes harness change
for the customer's competitive advantage.
ive Advantage!
mer's Competit
Custo
CopyrightŠ Richard Dolman | ThePragmaticAgilist.com
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7. Context Diagram
Note: Examples based on a
conceptual online learning /
professional development
web site product.
HR System
HR Associate
Resource
Manager
Our
Product /
Solution
Domestic
Student
International
Student
Employee
Job Seeker
3rd Party
Vendor
CopyrightŠ Richard Dolman | ThePragmaticAgilist.com
Accounting
System
Payment
System
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8. Onion Diagram
Broader Environment
Containing System
HR
System
System
HR
Associate
Job Seeker
Product
Resource
Manager
Domestic
Student
International
Student
Payment
System
Employee
Accounting
System
3rd Party
Vendor
CopyrightŠ Richard Dolman | ThePragmaticAgilist.com
Adapted from How To Visualize Stakeholder Analysis
By Scott Sehlhorst
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9. Use Case Diagram
â˘âŻ Use Case Diagrams take us a level deeper â to help us understand how
Stakeholders may interact with the solution at the Feature level.
Manage online
profile
Manager
Manage
Enterprise
Licenses
Search Online
Courses
Register for
Online Course
Track My
Learning
Job Seeker
CopyrightŠ Richard Dolman | ThePragmaticAgilist.com
Read/Write
Reviews
International
Student
Student
Manage My
Ratings and
Comments
Virtual Training
in native
language
Find a Job
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10. User Personas
Jill â Online, Self-Learner
Characteristics
Business Analyst with 3-4 years experience, proficient with web,
knowledgeable of Agile but new to practice.
Goals
Improve depth of Agile knowledge, gain confidence in employing Agile
methods of gathering/documenting requirements, quickly learn how the BA
role fits into the team (including business and IT cohorts).
Likes / Needs
Intuitive, easy-to-navigate learning site with a simple but visually-appealing
user interface, ability to pause or exit and return to a video later (resuming
where she left off), ready access to free content as her employer has limited
training funds. She also would like the ability to access videos from work and
home and have phone/chat support to resolve issues.
Frustrations /
Pain Points
Confusing links, conflicting messages, lots of text on a webpage, plain or
difficult-to-read fonts, unprofessional-looking websites. She also dislikes
having to find âDo-it-yourselfâ help to issues in online forums.
CopyrightŠ Richard Dolman | ThePragmaticAgilist.com
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11. Empathy Map
how much
does an
online course
cost?
interested in
course
offerings
Think & Feel?
What others
are saying
about a
course
Hear?
See?
course
details
my
experience
with online
courses
Pain
Cost
course
pricing
confusing
site
navigation
Say & Do?
Enroll in an
online course
able to
take online
course
Gain
Professional
Development
Adapted from Innovation Games / XPLANE
CopyrightŠ Richard Dolman | ThePragmaticAgilist.com
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12. Exercise â Understanding your Customer
e
ow you can us
h
p and discuss
Pair u
o
or Personas t
Empathy Maps
mer or Userâs
to
lore a key Cus
exp
Give it a tryâŚ
s?
role and need
CopyrightŠ Richard Dolman | ThePragmaticAgilist.com
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13. Putting Agile into the Businessâ hands
How should Business view Agile?
We need to help them answer the question â
âWhatâs in it for Me?â
CopyrightŠ Richard Dolman | ThePragmaticAgilist.com
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14. Business people and developers must work
together daily throughout the project.
ork Together!
Biz & IT Must W
CopyrightŠ Richard Dolman | ThePragmaticAgilist.com
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16. Product Demos
The goal is to get customer feedback
Inspect and Adapt the Product... to ensure they are satisfied
AND to help them harness change for their competitive
advantageâŚ
CopyrightŠ Richard Dolman | ThePragmaticAgilist.com
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17. How should we collaborate?
Deeply
Effectively
Sincerely
CopyrightŠ Richard Dolman | ThePragmaticAgilist.com
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18. Start thinking and acting like Partners
What would Partners do?
- Stop thinking of IT as just a âService providerâ
and of Business simply as a âStakeholderâ
- Start reflecting together, as a team, on how to
improve our working relationship
- Start sharing Goals and Accountability
CopyrightŠ Richard Dolman | ThePragmaticAgilist.com
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19. Reflect Together
Facilitate a Retrospective with your business partners
and customers to ask:
How well are we collaborating?
Are we producing real business results?
Do we have the right measures for success?
Do we have the right expertise to be effective?
CopyrightŠ Richard Dolman | ThePragmaticAgilist.com
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20. Alter our languageâŚ
Our highest priority is to satisfy the customer
through early and continuous delivery of
valuable software.
solutions!
Business people and developers must workorate
collab
together daily throughout athe mproject.
âŚas tea !
OH! â and stop using the âPig and Chickenâ metaphor!
CopyrightŠ Richard Dolman | ThePragmaticAgilist.com
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21. Change our World!
OK, maybe thatâs a bit of a stretch.
BUT! We can change the
way we work with our
Customers and
StakeholdersâŚ
To improve our:
ĂźďźâŻ Collaboration
ĂźďźâŻ Product Quality
ĂźďźâŻ Corporate Culture
CopyrightŠ Richard Dolman | ThePragmaticAgilist.com
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