The document provides a history of the advertising industry in India from 2000 BC to the present. It discusses key developments such as the first print media in the 18th century, the introduction of talkies and radio in the 1930s, and the emergence of satellite TV, FM radio, and the internet in the 1990s-2000s. It then profiles some of the major players in the Indian advertising industry today, including Ogilvy, J. Walter Thompson, Mudra Communications, FCB Ulka, Grey Worldwide, Leo Burnett, and McCann Worldgroup.

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4. Market Size of the Industry

5. Major Players in the Industry in India Ogilvy and Mather: This is one of the leading advertising company in India. This company has offices across the globe. It is a subsidiary of WPP Group plc. The headquarter of the company is in New York. J Walter Thompson India: One of the most popular company in the advertising industry is J Walter Thompson India This is also world’s best advertising brand with about 200 offices in 90 countries. This company is the first one to introduce pioneer careers in ad for women, sex-appeal ads and also produced the first ever sponsored -TV program. Mudra Communication Pvt. Ltd: This is one of the renowned advertising company of India. This advertising organization was founded in the year 1980 at Mumbai. Recently the Ad company declared the addition of public relations, rural marketing, events etc. The head office of the company is in Bombay Area.

6. FCB-Ulka Advertising Ltd: One of the best company in India in the advertising arena is FCB-Ulka Advertising Ltd. In US ,this advertising company ranks third and tenth in the world having about 188 offices in 102 countries. Their aim is to reflect the needs of the brand and not the personality of the brand. It has about 500 professionals and no prima donnas. Grey Worldwide (I) Pvt. Ltd: A significant name in India in the world of advertising agencies is Grey Worldwide (I) Pvt Ltd. It is primarily based in Mumbai and has offices in Kolkata, Ahmadabad, Bangalore and New Delhi. It is a subsidiary of Grey Worldwide. The company specializes in advertising and marketing services. Leo Burnett India Pvt. Ltd: It has a significant presence with 96 offices in 10 countries. It was awarded the ‘ Worldwide Agency of the Yea r’ in 2004. They are proficient in explain in how a single image is worth thousand words and can break the barriers of language but not at the cost of the ad’s emotional power.

8. Market share of these players

9. 10 major challenges to the Industry in India.

10. Global Players in Industry

11. Impact of Global Crisis on Industry