An overview of current (and future) trends in location awareness on mobile, prepared for Mobile Monday Oslo, December 2010 with extracts from my book (with co-author Murat Aktinhanoglu) "Location Aware Apps", by Manning Publications (2010, US).

1. ‘Location everywhere’
by Ric Ferraro
Mobile Monday Oslo
6th December 2010
Ric Ferraro
for Mobile Monday Oslo
6th December 2010

2. About me....
-VP Sales & Business Development at Golden Gekko
- Previously co-founder of LBS Startup GeoMe and Director at GSMA
- Entrepreneur, book writer, speaker
- Official blogger for MobileMonday, W3C Mobile Web Initiative
and LeWeb Conference

3. So who are the Key Stakeholders in Mobile 2.0?
=

4. Location is now in the
mainstream

5. Where does location fit in Mobile 2.0?
The Contextual Holy Grail
I am connected
to… the phone
network and am
visible to others
I am
experiencing
…winter and
would benefit
from a snow
report
I am at…the ski resort
Photo Credit: Lazar Simeonov

6. Example 1: Japan’s Otetsudai Networks
- Japan’s first resale market for manpower
- A combination of eBay and Location-based services
- Employer pays a finder’s fee of 50% of the job’s salary

7. Example 2: Groupon (US)

8. Future Examples?

9. Monetising Location
- Gateway Charging
- In-app charging
- ‘Real Estate’ charging
- Mobile Advertising
- White Labelling
- Licensing

10. Example 3: Placecast (US)

11. Monetisation Location
The Freemium Model
= Free today but pay tomorrow
= Basic free but pay for advanced features
= Discriminatory free : consumers get it free, businesses pay

12. Example 4: Locationary (US)
- Creating ‘the World’s Place Database’
- 50% of incremental revenue obtained from user data input is shared with the user
- 30,000 new places added every day

13. Charging must align to the value proposition

14. App Distribution strategies

15. Where is my app?
Discovering your “star app” amongst a
galaxy of app stores requires:
- App Reviews
- App Rankings
- App Analytics
- App Discoverability Services

16. Thank you!
Ric Ferraro (info@mobverge.com)
Follow me @ twitter.com/ricferr_mobile
Mobile Trends Blog:
www.mobverge.blogspot.com
Location Aware Applications by R Ferraro & M Aktihanoglu
Online Version Available from Manning Publications
Print version Available for pre-order from Amazon.com
40% Off for MoMo Oslo Members!!!