How can Smart Cities develop as an ecosystem where businesses, big and small, citizens and public institutions can play and use at the same level? This presentation is focusing on the creation of a urban ecosystem that acts as a fair and ethical market place for businesses and to make better use of the city public infrastructure by citizens and public institutions.
This concept was developed together with Paul Houghton and Jane Vita.
3. We create digital services
for people to love.
• Founded in 2000
• 200+ employees from 18 countries
• 8th year in a row profitable growth
• YOY growth 30%
9. SERVICE
VISION
FUTURE
FIND A PROBLEM WORTH SOLVING
Days to Weeks
BUSINESS
IDEA
SERVICE VISION SPRINT
TEAM:
Business / Technology
Design / End-Users
MVP
TO
LAUNCH
FINDING PRODUCT MARKET FIT
Weeks to Months
SCALING & TWEAKING
Months to Years
Improve
Improve
Improve
27. • Real Time Awareness about services in the city
• More efficient and tailored services
• Privacy & Security - Control of their own data
• Increases trust and transparency of the city
Benefits
Citizen
28. Citizen
Profile
Wheelchair Friendly
Cheap
Reduce my Eco-footprint
Context
Awareness
Nearest to me
Avoid Traffic
Here & Now
Services
Providers
H
Discovery
Social Ranking
Availability
Finding the right Services
31. • Increased velocity of money / new kind of revenue
• Enhance local economy
• Create a fair / balanced digital market ecosystem
• Better understanding of the city flow / Analytics
Benefits
City (Platform Owner)
32. Cordoba, the city of the future for business and
connected living
Singapore, officially the Republic of Singapore, is a sovereign city-state and island country in Southeast Asia. It lies off the southern tip of the
Malay Peninsula and is 137 kilometres (85 mi) north of the equator. The country's territory consists of the diamond-shaped main island,
commonly referred to as Singapore Island in English and Pulau Ujong in Malay, and more than 60 significantly smaller islets.[8] Singapore is
separated from Peninsular Malaysia by the Straits of Johor to the north, and from Indonesia's Riau Islands by the Singapore Strait to the
south. The country is highly urbanised, and little of the original vegetation remains. The country's territory has consistently expanded through
land reclamation.
The islands were settled in the second century AD and subsequently belonged to a series of local empires. Modern Singapore was founded in
1819 by Sir Stamford Raffles as a trading post of the East India Company with permission from the Johor Sultanate. The British obtained
sovereignty over the island in 1824, and Singapore became one of the British Straits Settlements in 1826. Occupied by the Japanese during
World War II, Singapore became independent from the United Kingdom in 1963 and united with other former British territories to form
33. Benefits
• Enhance social interaction
• Human network - for entertainment & engagement
• More rich and valuable community interactions
• Efficient use of public infrastructure
Community
34.
35. Benefits
Public Services
• Real-time information, including commercial services
• Cross-correlated information
• Cloud prediction based on live data
• Full situation awareness on the ground
• Publicly visible insights and analytics
37. Benefits
• More service channels
• New service discovery
• Interact with customers in a new medium at low cost
• Make targeted offers based on the city infrastructure
Service Providers
39. In a Smart City Ecosystem collaboration is essential
Break the
silos
Data
Protection
Policies
Collaboration
Models
40. There’s no fit-all
solution for an
Open Smart City
• Sociocultural Background
• Existing digital culture
• Potential Business Areas
• Natural environment
42. Sensors
What kind of Data you need to collect? How is the Ser-
vice triggered? What are the trigger points?
These cards will help choose what kind of sensors are
the most meaningful for your service.
ENABLER
Ligth Sensor
ENABLER ENABLER ENABLER ENABLER ENABLER
ENABLER ENABLER
Motion Sensor Vibration Sensor Infrared Sensor Beacon Smart Beacon
Wi-Fi Network Sound Sensor
ENABLER
Temperature
Sensor
ENABLER
Humidity
Sensor
ENABLER
Weight Sensor Joker Card
ENABLER
Kg
Interaction
How wil the user interact physically with your Service?
What kind of equipment do you need for that?
These cards will help you choose the ways User can
interact with your service.
INTERACTION
Speakers
INTERACTION
Cameras
INTERACTION
Lights
INTERACTION
Advertisement
Display
INTERACTION
Locks
INTERACTION INTERACTION
Check-in
Device
INTERACTION
INTERACTION
Payment Device
INTERACTION
Urban Furniture
INTERACTION
Screen / Display
INTERACTION
Drone
INTERACTION
Joker Card
43. City Open API
Can your service make use of public urban data?
What kind of urban information would you need to improve
the service?
These cards will help you choose the kind of data you can
pick for Cities Open APIs
CIYT OPEN API
Parking Info
CIYT OPEN API
Water / Waste
Info
CIYT OPEN API
Tourism
Infor
CIYT OPEN API
Safety, Security
Info
CIYT OPEN API
Social Media
Data
CIYT OPEN API
Joker Card
CIYT OPEN API
Traffic Info
CIYT OPEN API
Environmental
Info
SERVICES
Police
Water
Management
Joker Card
SERVICES
SERVICES
Firemen
SERVICES
Emergency
SERVICES
3rd Party
Services
SERVICES
Waste
Management
SERVICES
Electricity
Management
SERVICES
Service Cards
Can your service incorporate or co-operate with an existing
service?
These cards provides you a starting point for partnership
ideas including public and commercial services.
44. User Cards
What kind of assets the User will need to have use of
your service?
USER
Vehicle
USER
Special
Equipment
USER
Smart Phone Joker Card
USERUSER
Wearable
46. U
U
BUS TAXI
IoT Service Kit Public Square
IoT Service Kit Smart Building / Smart HomeIoT Service Kit Neighborhood
U
H
P
IoT Service Kit Conference
WC
PUBLIC SQUARE CONFERENCE
NEIGHBORHOOD SMART BUILDING / SMART HOME SUPERMARKET
IoT Service Kit Supermarket
Hyperlocal Marketing, Accessibility, Transportation… Networking, Multimedia, Knowledge Sharing…
Marketing, Customer Care, Navigation, Support…Smart Cities, Transportation, Cultural, Community…
Scenarios &
Blueprints
47. The Challenge
1- Choose a scenario
2 - Brainstorm
3 - Define the Problem
4 - Create Solution
5 - Simulate Solution on Map
6 - Present the Concepts
52. Paul Houghton
Director, Wizardry And
Development
paul.houghton@futurice.com
@mobile_rat
Ricardo Brito
Service & UX Designer
ricardo.brito@futurice.com
@toastedric