14. Recap Direct marketing can reach more prospects at the right moment. Marketers must go where the customers are, and that’s online. Niche social networks offer a targeted market spread of brand message
15. Recap Word of mouth involves buzz and viral marketing. The sales rep is the company. Sales rep require encouragement and special incentives.
16. Chapter 19: Managing Personal Communications Rianna Leigh R. Salazar May 12, 2010