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Semelhante a How Branding Can Transform Your Fair Trade Organization
Semelhante a How Branding Can Transform Your Fair Trade Organization (19)
How Branding Can Transform Your Fair Trade Organization
- 1. How Branding Can Transform Your Fair Trade Organization Presenter: Gloria Shin Fair Trade Futures - Seminar September 11, 2010
- 9. Having a solid brand identity helps consumers navigate through the clutter.
- 10. What is a brand?
- 11. A brand is NOT a logo.
- 12. A brand is NOT a product.
- 13. A brand is an idea , not a thing .
- 17. A brand identity is a... logo product
- 18. (Wheeler 2009)
- 21. (Wheeler 2009)
- 23. DING! Southwest Airlines, I LUV you.
- 27. Quote of the Day [Say in a sweet Midwest woman's accent] "Please make sure that all luggage is securely stowed away in the overhead bins. Please DO NOT open the bins during the flight. This may cause the luggage to fall out, and then I'll have a lot of paperwork."
- 28. Divine Chocolate Designed by Williams Murray Hamm | Typography: Alison Carmichael | Country: United Kingdom
- 29. Divine Chocolate Designed by Williams Murray Hamm | Typography: Alison Carmichael | Country: United Kingdom
- 30. Divine Chocolate Designed by Williams Murray Hamm | Typography: Alison Carmichael | Country: United Kingdom
- 32. Proposed Solutions for FT Orgs. Co-branding opportunities Product (RED)
- 34. Questions?
Notas do Editor
- Brief Introduction/Bio. Give your "elevator speech" MICA, Eastern Univ., Bangladesh, etc.
- Goal: Broaden the Fair Trade buying audience Current demographic = limited hipsters and middle class moms VERSUS Good product = everyone
- For small-scale omapnies and orgs., the FT label/brand can serve as an affordable, quick way for an organization to market themselves. but FT as a brand is too broad, and ppl are confused by this anyway.
- On an average day consumers are exposed to 6,000 advertisements and, each year, to more than 25,000 new products...
- Brand vs Brand identity brand identity components
- In summary, a brand addresses these core questions: Who are you? Who needs to know? How will they find out? Why should they care?
- Brand vs Brand identity brand identity components
- "the name brilliantly positions the brand as a premium chocolate, while discreetly promoting their ethical practices." "It is refreshing to see a fair trade product packaged as beautifully as this" Notice the patterns and how they can transform from one iteration to next
- "the name brilliantly positions the brand as a premium chocolate, while discreetly promoting their ethical practices." "It is refreshing to see a fair trade product packaged as beautifully as this" Notice the patterns and how they can transform from one iteration to next
- The pattern is versatile, and has relevant and deep meaning (traditional West African symbols)
- Notice the patterns and how they can transform from one iteration to next