social mediaa,social networking, positive effects,criticism etc.

2. SOCIAL MEDIA
 It is a means of interactions among people.
 People create, share, exchange and comment the
contents.
 Done via virtual communities and networks.

3. SOCIAL NETWORKING
 Includes mobile and web-based technologies.
 Create highly interactive platforms.
 People can share, co create, discuss, and modify
user-generated content.

4. TYPES OF SOCIAL MEDIA
 Collaborative projects - Wikipedia
 Blogs - Blogger
 Social networking sites - Facebook
 Content communities - YouTube
 Virtual worlds - Second Life

5. YUU
o Facebook is an online social networking service.
o Facebook was founded on February 4, 2004 by Mark
Zuckerberg .
o Allows registered users to create profiles, upload
photos and video, send messages and keep in touch
with friends, family and colleagues.
o At the end of January 2014, 1.23 billion users were
active on the website every month

6. Includes public features such as:
 Marketplace - allows members to post, read and
respond to classified ads.
 Groups - allows members who have common
interests to find each other and interact.
 Events - allows members to publicize an
event, invite guests and track who plans to attend.
 Pages - allows members to create and promote a
public page built around a specific topic.
 Presence technology - allows members to see
which contacts are online and chat.

7. HOW TO CREATE
YOUR OWN PROFILE
www.facebook.com

8. FIRST, GO TO WWW.FACEBOOK.COM.
THEN, YOU WILL SEE BELOW SCREEN.
After typing full name, email, password, select gender and birthday.
Then click sign up.

9. AFTER CLICKING SIGN UP, THE FACEBOOK WILL
SEND YOU CONFIRMATION EMAIL

10. CHECK YOU EMAIL AND CLICK THE LINK

11. THEN, YOU WILL SEE BELOW SCREEN.
TO MAKE A PROFILE, CLICK “PROFILE-EDIT” TAB

12. TYPE YOUR INFORMATION FROM BASIC TAB TO WORK TAB.
THEN, CLICK PICTURE TAB AND UPLOAD YOUR PICTURE.

13. NOW, YOU HAVE
CREATED YOUR OWN
FACEBOOK PROFILE!
Enjoy Facebook :o)

14. ABOUT ‘WHATSAPP’
MESSENGER
 A cross platform instant messaging subscription
services for mobile phones and PCs.
 WhatsApp Inc. was founded in 2009
 Users can share each other images, video, and
audio media messages and their location
 Available for Google android, blackberry OS, apple
iOS etc.

15. MORE ABOUT ‘WHATSAPP’
 As of November 10, 2013, WhatsApp had over 190
million monthly active users.
 400 million photos are shared each day
 Messaging system handles more than 10 billion
messages each day
 On February 19, 2014, Facebook Inc. announced it
is acquiring WhatsApp Inc. for US$19 billion

16. MOBILE SOCIAL MEDIA
 Used by mobile devices.
 Location and Time sensitivity.
 Increase long term relationships.
 Easily accessible.

17. GROWTH
 In 2012, social media,
 Most powerful source for news update.
 Increase in mobile social media.
 Increase in business opportunities.
 For marketing research.
 Sales promotions.
 Customer relationship development.

18. DISTINCTION FROM OTHER MEDIA
 Quality
 Reach
 Frequency
 Usability
 Immediacy
 Permanence

19. POSITIVE EFFECTS
 Democratization of the internet.
 Document memories.
 Learn and explore things.
 Advertise oneself.
 Form friendships.
 Private communications.

20. CRITICISM OF SOCIAL MEDIA
 Its Exclusiveness.
 most sites do not allow the transfer of information from one
to another.
 Disparity of information available.
 Issues with trustworthiness.
 Reliability of information presented.
 Ownership of media content.
 Meaning of interactions created by social media.

21. MANAGING SOCIAL MEDIA
 Revealing identities.
 Include disclosing information such as name, age,
gender, profession and location.
 Shaping constructive conversations.
 Relationship of users.
 Leads them to converse.
 Share objects.
 Meet up.
 Or simply just list each other as a friend or fan.

22. INTERNET USAGE EFFECTS
 Time spent on social media in the U.S
 Increased by 37%
 88 billion minutes in July 2011 to 121 billions in July 2012.
 FACEBOOK - most-visited social network.
 Via PC (152.2 million visitors)
 Via mobile apps (78.4 million users)
 Via mobile web (74.3 million visitors)
 In usage of Facebook, Australia ranks highest, with over 9
million users spending more than 9 hours per month on the
site.

23. INTERNET USAGE EFFECTS
 As of May 2012 Facebook has 901 million users.
 51% of people aged 25–34 used social networking in
the offices.
 One out of eight couples married in the U.S. last year
met via social media.
 YouTube is the second largest search engine in the
world.
 In four minutes and 26 seconds 100+ hours of video will
be uploaded to YouTube.

24. THANKING YOU