5. “It is easy to dismiss design –
to relegate it to mere ornament, the
prettifying of places and objects to
disguise their banality.
But that is a serious misunderstanding
of what design is and why it matters.”
Daniel Pink
6.
7.
8.
9.
10.
11.
12.
13. Help them understand
• Metaphors and symbols
• Common experiences
• Cultural references
Source: Ellen Finkelstein
14. Help them
understand
Metaphors and
symbols
Source: Ellen Finkelstein
15. Help them
understand
Common
experiences
Source: Ellen Finkelstein
16. Help them
understand
Cultural
references
Source: Ellen Finkelstein
23. Photo Credits
by Yuek Hahn
by Olivander
by Paul Watson
by catspyjamasnz
by Ilovetypography
http://creativecommons.org/
Notas do Editor
Water on the BrainWhen heavy rains pour down repeatedly on a dirt road, they eventually carve out ruts on their way to the lowest point. Your brain operates in a similar way. We humans tend to think reproductively, not productively. That is, When we are faced with a problem, our responses automatically follow the familiar and previously experienced paths. The good news is that brain ruts can be changed or avoidedHow to be a creative genius (in five minutes or less) Gary Unger 2011
I have Good news/bad news ON THE ONE HANDTons of resources- there is absolutely NOTHING aboutpowerpoint that is not documented (YouTube, Microsoft) since 1987 (Originally Mac – called Presenter) keynote is now MacFair use is on your sideYou can easily post them online (slideshare)Lots of templates out thereON THE OTHER HAND:Good PowerPoints take more timePresentations are iterative, not staticIt's part of Microsoft office not Microsoft education so forget templates because they are built to make sales presentationDo you feel like you HAVE to use PowerPoint? What if you didn’t?
PowerPoint is NOT a word processor!The point of a PowerPoint slide is not to cram as much information into a single slide as possible. The idea of a slide is to have memory joggers that trigger thinking in the audience. That means you do not need to even have complete sentences (although it is a bonus if the words are spelled correctly). Simple statements work just fine.Most of your audience probably knows how to readA corollary to the thinking that PowerPoint is a word processor is that far too many presenters stand on stage reading the slides. It turns out that most of the audience members probably are literate and can read the slides for themselves. The purpose of a presentation is not to do so for them. If you want to read to people, go to the reading hour at the local library. A presentation is about explaining things to people that go above and beyond what they get in the slides. If it weren't, they might just as well get your slides and read them in the comfort of their home, boat, or bathroom.
A picture is worth a thousand words, possibly moreJust because PowerPoint has bullets is no reason to use them. There is no way you can convey as much information in a slide full of bullets as you can in a slide with a single picture on it. Try this next time: Put a picture in instead of the bullets and then talk about the picture. People will find it much more interesting and much more informative. As a bonus, it makes it more worthwhile to come to the presentation as opposed to just downloading the slides, making you a more important person to have at the event.Bullets are bad, stories are goodThere is no law that says everything you say has to fit in a bullet. In fact, teaching by bullet points was never one of the more interesting approaches. Think back to the classes that you enjoyed. Most of the time they were the ones where the teacher related the material to real life by telling a story that illustrated the points. Which would you rather hear? A sound-bite explanation of the four pieces that need to be proven in a lawsuit over negligence or a story about how someone was negligent and got sued over it?
Be consistant!People will naturally try to draw correlations between size and color in your presentation. Design is not just prettyfication.