20 year marketing plan by rgwenceslao

20 Year Marketing Plan

Dribbling your way Paddling through life

Ronald Patrick G. Wenceslao
June 2011

1
rgwenceslao.blogspot.com

Vision - Mission

AGILITY
 My purpose in life is to be agile - to adapt, adjust and
change continuously based on the current
environment to properly address strategically, my life
of service to others, friends, family and our Lord to
the best I can using the technically and personal
capabilities I have endured throughout my borrowed
existence.


Theme as Outline

FACEBOOK
 WALL – strategies of attaining mission
 INFO – to reflect where I am
 PHOTOS – evidence
 NOTES – guidelines and reminders on what I want to
achieve
 FRIENDS – my network
 EVENTS – milestones in life


Why Facebook?

FACEBOOK
 Leading Social Networking Site
 As of 2011, more than 600 million users
 Sets a new trend, evolution of a new industry
 Agile and innovative – better communication
 Presented a service which can possibly be a
habit


Basketball and Paddles

Paddling
 Signifies that each individual controls and decides his/her
own future
 You paddle where you want to go to
 But you can’t go there without knowing first how to use it
Basketball
 4 quarters = chapters in one’s life
 “Defense before offense” symbolizes prioritizing in knowing
oneself
 Goal is to WIN. Get that ball and win your goals


Facebook Life - WALL

WALL – Strategies of attaining goals
1. Start the 1st quarter with a blast
• Starting from myself – reflect and analyze my SWOT
• Create a good strong foundation
2. 2nd quarter – maintaining the lead before the half ends
• Build on my weaknesses – learn more (MBA)
• Take advantage of my strengths – use technical skills
3. 3rd quarter is looking to settle down
• Get a comfortable lead –closer to where you want to be
4. Finish the game with a bang
• Win the game – getting where I want to be


Facebook Life - INFO

INFO
This is where I look back – reference

Basis on the achievements I’ve attained

Information section represents who I am


Facebook Life - PHOTOS

PHOTOS
Treasured memories

This contains the evidence of what I’ve achieved

Can also contain motivational
symbols and images to keep me
going


Facebook Life - NOTES

NOTES - guidelines and reminders on what I want to
achieve
1. Get that MBA degree
2. Get up that corporate ladder
3. Start a small sideline business – find that sweet
spot
4. Start my own family
5. Own a business


Facebook Life - FRIENDS

FRIENDS
1. Building the network and contacts database
2. Good network is good business
3. Building good relationships and partnerships


Facebook Life - EVENTS

EVENTS
 Can represent the 4 quarters of a basketball
game
 Milestones in life
 Whenever I fail, I start another quarter
 Gives me a chance to improve and develop my
previous performance.


MARKETING STEPS

5 Steps to Successful Marketing - Robin Buckley
1. Be Passionate About Your Products and Services
2. Connect to Who You Are in Order to Connect With
Others
3. Live in Gratitude
4. Be a Great Listener
5. Go Beyond Goals


Step 1

1. Be Passionate About Your Products and Services

What are my products and services?
School, work, family and God


Step 2


2. Connect to Who You Are in Order to Connect With
Others

My own SWOT analysis
My Network


Step 3


3. Live in Gratitude

My life’s facebook categories are references on stuff to
be grateful for. Looking behind and moving a step
back.


Step 6


4. Be a Great Listener

Being agile requires feedback. Listening will help me
adjust and adapt to what is currently needed.


Step 5


5. Go Beyond Goals

I believe that one’s goals evolve thru time. Going beyond
what one used to believe is partly being agile.

Fun-Crazy-Fences Low-Smart

W is for WENCY


A 20 year Journey

NOW AFTER
- 26 years young - 46 years young
- Single - Happily married
- Employed - Self employed
- Marketing Product - Web / mobile
Developer company
- Haven’t really travelled -I’ll probably be out of
that much the country


20 Year Marketing Plan

Dribbling your way Paddling through life

Ronald Patrick G. Wenceslao
June 2011

21

20 year marketing plan by rgwenceslao

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