This document summarizes the challenges of app communication through app stores and promotes Apptentive as a solution. Key points: 1) App stores are noisy distribution channels that make it difficult for developers to communicate with users after download due to low retention rates and a lack of user context. 2) Apptentive provides in-app messaging, surveys, and feedback tools to help developers improve ratings, gain more reviews, and intercept negative feedback outside of public app store reviews. 3) Customers who have used Apptentive reported a 50% increase in reviews per day, ratings improvements of a full star, and download boosts of around 30% from a one-star ratings increase.

1. @apptentive @rganguly
www.apptentive.com RobiGanguly

2. App Stores: Amazing for Distribution
>500,000 >500mm
Developers People

3. BUT: App Stores Are Horrible for Communication
WELL, YOU RUINED
THIS ONE!
…fun factor is gone. So is this app and
developer!

4. APP stores are very NOISY
>75 Apps Per Person
1,000,000
500,000
0
Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2008 2008 2008 2009 2009 2009 2009 2010 2010 2010 2010 2011 2011 2011 2011
Android apps iOS apps

5. App retention is abysmal
Retention - Months after Acquisition
100%
38%
29%
24%
20%
16% 14%
11% 9%
0% 7% 6% 5% 4%
0 1 2 3 4 5 6 7 8 9 10 11 12
Credit: Flurry Analytics

6. The App Funnel Is Simple
Download Ratings
Listen &
Retain Engage
Research, Cross-
$$ sell, Personalize

7. In-App Prompt to Increase Ratings
Prompt & Qualify
the people using your App
Only those who answer yes are taken
to the app store to rate

8. Feedback and Consumer Catharsis
Apptentive solicits feedback
Those who click “No”
immediately give you feedback.
Are there app problems? Is the service
you provide not working? All feedback
goes directly to you, instead of being
broadcast in the app store.

9. The Dashboard: A Quick & Powerful Overview

10. Manage Feedback & View Context
An intuitive inbox
See all messages, contact information, respond, track the thread
and get contextual details

11. Manage & Optimize Ratings Activity
Change Ratings Prompts On the Fly
Modify all ratings prompt activities on the server, ensuring that apps can be
optimized in real-time

12. In-app surveys for Research & Engagement
Ask people about their
experience
How did the staff perform? Would the
customer return often? Are they liking
the app? What would they change?
With in-app surveys, real-time research
is easy.

13. Result: MORE RATINGS
“So how well does it work? I have seen
an improvement in ratings, with about
twice as many written reviews per day
as there were a year ago.”
Increased review volume (50%+)

14. Result: BETTER RATINGS
"We saw a huge boost in the
number of reviews, overall
rating, and sales when we
started to solicit users (went
from 3.5 to 4.5 stars)."
Ratings improvements of 1 full star
Download gain from 1 star increase: ~30%

15. Result: INTERCEPT NEGATIVE FEEDBACK
Interception Rate: ~20%

16. How to get these results for yourself
1) Go to www.apptentive.com
2) Sign up
3) Send Robi a note (robi@apptentive.com) or a
tweet (@rganguly) and mention IndieDevLab
4) We’ll hook you up with 3 months of Pro for free
5) PS: We LOVE FEEDBACK. So, if you give us feedback, tweet
about us or to us (@apptentive) or even blog about us, we tend to
give out even more stuff 