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ARE YOU STILL
        WASTING MONEY
        ON ADVERTISING IN
        THE YELLOW PAGES?
Wednesday, 5 December, 12
8 5 %         55 T
                                             GE RS
                                            A I
                                          ER S F
                                         D E
                                       UN IN
                                     LE NG
                                   OP E
                                PE H
                              OF RC
                              E S EA
                            US
Wednesday, 5 December, 12
1 IN 3 A
                            CANADIANS HAVE
                            SMARTPHONE
Wednesday, 5 December, 12
6 1 %      RS
                                          SE S
                                       E U HE
                                     ON RC
                                               M A KE
                                   PH EA
                                 RT S
                                A L
                              SM A
                            OF LOC

Wednesday, 5 December, 12
INTRODUCING
              INBOUND
              MARKETING
              FOR TRADES
              & SERVICE
              BUSINESSES
Wednesday, 5 December, 12
LOCAL & MOBILE ADVERTISING
                                + INBOUND MARKETING
                                    =
                            REAL, MEASURABLE
Wednesday, 5 December, 12
                                 RESULTS
STEP 1.
              TRAFFIC ACQUISITION
Wednesday, 5 December, 12
WE FIND WHERE YOUR POTENTIAL CUSTOMERS
               ARE, THEN WE PUT YOU IN FRONT OF THEM.
Wednesday, 5 December, 12
1. UNDERSTAND YOUR BUSINESSES’
                      OBJECTIVES AND GOALS



                  2. RESEARCH YOUR MARKET AND     SEARCH ENGINE OPTIMIZATION       MEASUREMENT & ANALYSIS
                           COMPETITION



                3. ASSESS TACTICS, TECHNOLOGIES
                          & NETWORKS                                           TARGETED WEBSITE
                                                                                   TRAFFIC
            4. RESEARCH KEYWORDS & PLACEMENTS
                                                     ONLINE ADVERTISING


                5. DEVELOP & EXECUTE CAMPAIGNS



Wednesday, 5 December, 12
STEP 2.
              LANDING PAGES
Wednesday, 5 December, 12
WE ENSURE THAT WHEN A USER CLICKS YOUR
              AD, THEY END UP ON A PAGE THAT MATCHES
              EXACTLY WHAT THEY WE’RE LOOKING FOR.
Wednesday, 5 December, 12
BUY
                      TARGETED WEBSITE                                                                                            NOW!
                          TRAFFIC
                                                                                                        SIGN UP FOR OUR EMAIL NEWSLETTER!


                                                                                               BUY                                            TARGETED TO PRODUCTS / SERVICES
                                                                                              NOW!        MORE TEXT DOWN HER TO



                            TARGETED
                                                                                                        EXPLAIN YOUR FEATURES AND
                                                                                                         BENEFITS MORE TEXT DOWN
                                                                                                            HER TO EXPLAIN YOUR
                                                                                                        FEATURES AND BENEFITS MORE
                                                                    SIGN UP FOR OUR EMAIL NEWSLETTER!   TEXT DOWN HER TO EXPLAIN
                                                                                                        YOUR FEATURES AND BENEFITS



                             LANDING                                     MORE TEXT DOWN HER TO
                                                                       EXPLAIN YOUR FEATURES AND
                                                                        BENEFITS MORE TEXT DOWN



                              PAGES
                                                                           HER TO EXPLAIN YOUR
                                                             THIS TEXT FEATURES AND BENEFITS MORE
                                                              WOULD
                                                           EXPLAIN HOW TEXT DOWN HER TO EXPLAIN
                                                                                                                       TARGETED TO GEOGRAPHIC REGIONS
                                                           THE CUSTOMER
                                                            ABSOLUTELY,YOUR FEATURES AND BENEFITS
                                                             POSITIVELY
                                                            CAN”T LIVE
                                                           WITHOUT YOUR




                                            SIGN UP FOR OUR EMAIL




                                                MORE TEXT
                                              DOWN HER TO

                            MEASUREMENT &
                                              EXPLAIN YOUR
                                              FEATURES AND
                                              BENEFITS MORE
                                                                                          TARGETED TO MOBILE DEVICES
                               ANALYSIS

Wednesday, 5 December, 12
STEP 3.
              LEAD CAPTURE
Wednesday, 5 December, 12
EVEN IF A CUSTOMER DOESN’T BUY
               RIGHT AWAY, WE USE GOOD CONTENT,
               SMART DESIGN & A CLEAR CALL TO ACTION
               TO GET THEM INTO YOUR SALES FUNNEL.
Wednesday, 5 December, 12
MEASUREMENT &
                               ANALYSIS                    EMAIL MARKETING



                                             CUSTOMER
                                            RELATIONSHIP
                                                                              MORE SALES.
        CAPTURED LEADS                      MANAGEMENT
                                                           REMARKETING ADS   MORE REVENUE.
                                               SYSTEM                         MORE PROFIT.

                                                           YOUR SALES TEAM



Wednesday, 5 December, 12
STEP 4.
              CONVERSION OPTIMIZATION
Wednesday, 5 December, 12
WE USE PROVEN STRATEGIES &
               INDUSTRY BEST PRACTISE TO,
               TEST, ANALYZE & CONTINUOUSLY
               IMPROVE EVERYTHING WE DO.
Wednesday, 5 December, 12
THE CONVERSION FUNNEL
                               TRAFFIC ACQUISITION COSTS   CONTINUALLY TEST & OPTIMIZE KEYWORDS,
                                                                               PLACEMENTS & ADS



                                SITE CONVERSION RATES                  TEST AND OPTIMIZE LANDING
                                                                          PAGE CONTENT AND COPY


                                    AVERAGE ORDER            FOCUS EFFORT AND SPENDING WHERE IT
                                       VALUES                        MAKES THE GREATEST RETURN




Wednesday, 5 December, 12
WHAT DOES THIS LOOK LIKE
              FOR YOUR PROSPECTIVE CUSTOMER?
Wednesday, 5 December, 12
5. CONTACT IMPORTED INTO CRM
                                              4. PROSPECT’S INFO IS CAPTURED      FOR FOLLOW UP OR EMAILS



                1. PROSPECT MAKES SEARCH




                      2. PRoSPECT CLICKS AD
                                              3. AD CLICKS TAKES PROSPECT TO
                                                  TARGETED LANDING PAGE        MORE LEADS
                                                                                   &
                                                                               MORE SALES
Wednesday, 5 December, 12
IF YOUR BUSINESS COULD USE
              A FRESH APPROACH
              TO GENERATING
              MORE LEADS
              & AHOLD OF JUNCTION TODAY.
              GET
                  MORE SALES,
Wednesday, 5 December, 12
CONTACT@JUNCTIONCS.COM
                            604-700-7331
Wednesday, 5 December, 12

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Inbound Marketing For Trades & Service Businesses

  • 1. ARE YOU STILL WASTING MONEY ON ADVERTISING IN THE YELLOW PAGES? Wednesday, 5 December, 12
  • 2. 8 5 % 55 T GE RS A I ER S F D E UN IN LE NG OP E PE H OF RC E S EA US Wednesday, 5 December, 12
  • 3. 1 IN 3 A CANADIANS HAVE SMARTPHONE Wednesday, 5 December, 12
  • 4. 6 1 % RS SE S E U HE ON RC M A KE PH EA RT S A L SM A OF LOC Wednesday, 5 December, 12
  • 5. INTRODUCING INBOUND MARKETING FOR TRADES & SERVICE BUSINESSES Wednesday, 5 December, 12
  • 6. LOCAL & MOBILE ADVERTISING + INBOUND MARKETING = REAL, MEASURABLE Wednesday, 5 December, 12 RESULTS
  • 7. STEP 1. TRAFFIC ACQUISITION Wednesday, 5 December, 12
  • 8. WE FIND WHERE YOUR POTENTIAL CUSTOMERS ARE, THEN WE PUT YOU IN FRONT OF THEM. Wednesday, 5 December, 12
  • 9. 1. UNDERSTAND YOUR BUSINESSES’ OBJECTIVES AND GOALS 2. RESEARCH YOUR MARKET AND SEARCH ENGINE OPTIMIZATION MEASUREMENT & ANALYSIS COMPETITION 3. ASSESS TACTICS, TECHNOLOGIES & NETWORKS TARGETED WEBSITE TRAFFIC 4. RESEARCH KEYWORDS & PLACEMENTS ONLINE ADVERTISING 5. DEVELOP & EXECUTE CAMPAIGNS Wednesday, 5 December, 12
  • 10. STEP 2. LANDING PAGES Wednesday, 5 December, 12
  • 11. WE ENSURE THAT WHEN A USER CLICKS YOUR AD, THEY END UP ON A PAGE THAT MATCHES EXACTLY WHAT THEY WE’RE LOOKING FOR. Wednesday, 5 December, 12
  • 12. BUY TARGETED WEBSITE NOW! TRAFFIC SIGN UP FOR OUR EMAIL NEWSLETTER! BUY TARGETED TO PRODUCTS / SERVICES NOW! MORE TEXT DOWN HER TO TARGETED EXPLAIN YOUR FEATURES AND BENEFITS MORE TEXT DOWN HER TO EXPLAIN YOUR FEATURES AND BENEFITS MORE SIGN UP FOR OUR EMAIL NEWSLETTER! TEXT DOWN HER TO EXPLAIN YOUR FEATURES AND BENEFITS LANDING MORE TEXT DOWN HER TO EXPLAIN YOUR FEATURES AND BENEFITS MORE TEXT DOWN PAGES HER TO EXPLAIN YOUR THIS TEXT FEATURES AND BENEFITS MORE WOULD EXPLAIN HOW TEXT DOWN HER TO EXPLAIN TARGETED TO GEOGRAPHIC REGIONS THE CUSTOMER ABSOLUTELY,YOUR FEATURES AND BENEFITS POSITIVELY CAN”T LIVE WITHOUT YOUR SIGN UP FOR OUR EMAIL MORE TEXT DOWN HER TO MEASUREMENT & EXPLAIN YOUR FEATURES AND BENEFITS MORE TARGETED TO MOBILE DEVICES ANALYSIS Wednesday, 5 December, 12
  • 13. STEP 3. LEAD CAPTURE Wednesday, 5 December, 12
  • 14. EVEN IF A CUSTOMER DOESN’T BUY RIGHT AWAY, WE USE GOOD CONTENT, SMART DESIGN & A CLEAR CALL TO ACTION TO GET THEM INTO YOUR SALES FUNNEL. Wednesday, 5 December, 12
  • 15. MEASUREMENT & ANALYSIS EMAIL MARKETING CUSTOMER RELATIONSHIP MORE SALES. CAPTURED LEADS MANAGEMENT REMARKETING ADS MORE REVENUE. SYSTEM MORE PROFIT. YOUR SALES TEAM Wednesday, 5 December, 12
  • 16. STEP 4. CONVERSION OPTIMIZATION Wednesday, 5 December, 12
  • 17. WE USE PROVEN STRATEGIES & INDUSTRY BEST PRACTISE TO, TEST, ANALYZE & CONTINUOUSLY IMPROVE EVERYTHING WE DO. Wednesday, 5 December, 12
  • 18. THE CONVERSION FUNNEL TRAFFIC ACQUISITION COSTS CONTINUALLY TEST & OPTIMIZE KEYWORDS, PLACEMENTS & ADS SITE CONVERSION RATES TEST AND OPTIMIZE LANDING PAGE CONTENT AND COPY AVERAGE ORDER FOCUS EFFORT AND SPENDING WHERE IT VALUES MAKES THE GREATEST RETURN Wednesday, 5 December, 12
  • 19. WHAT DOES THIS LOOK LIKE FOR YOUR PROSPECTIVE CUSTOMER? Wednesday, 5 December, 12
  • 20. 5. CONTACT IMPORTED INTO CRM 4. PROSPECT’S INFO IS CAPTURED FOR FOLLOW UP OR EMAILS 1. PROSPECT MAKES SEARCH 2. PRoSPECT CLICKS AD 3. AD CLICKS TAKES PROSPECT TO TARGETED LANDING PAGE MORE LEADS & MORE SALES Wednesday, 5 December, 12
  • 21. IF YOUR BUSINESS COULD USE A FRESH APPROACH TO GENERATING MORE LEADS & AHOLD OF JUNCTION TODAY. GET MORE SALES, Wednesday, 5 December, 12
  • 22. CONTACT@JUNCTIONCS.COM 604-700-7331 Wednesday, 5 December, 12