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MySpace and their OpenID
1.
2.
What Makes Me
“Me”?
3.
4.
5.
6.
7.
8.
9.
The Web Identity
activity profile social graph reputation authentication content
10.
The Old World
Social Networks Social Sites
11.
12.
The New World
Open Identity
13.
14.
The Goal?
15.
Make Life Simpler
16.
Tapping Into Identity
Standards
17.
The Identity Standards
activity RSS, ATOM, XMPP, OpenSocial profile hCard, hCal, OpenSocial, SReg, Attribute Exchange reputation MicroID social graph OpenSocial, XFN, FOAF, PortableContacts authentication OAuth, OpenID content XSPF, EXIF, etc…
18.
Why This Matters
to You
19.
20.
User Acquisition Lower
the barrier to entry
21.
Retention You become
both complementary and indispensable
22.
23.
Monetization Gain valuable
insights into your user base by allowing them to easily plug in
24.
Why This Matters
25.
The Platforms…
26.
Social Platforms Your
Site
27.
Courtesy of Joseph
Smarr, from Web 2.0 Expo NYC
28.
Social Windows
29.
The Other Platform…
30.
the web!
31.
Microformats
32.
Microformats
33.
Microformats
34.
Microformats hCal hCard
XFN hReview And more!
35.
Closing Thoughts
36.
37.
Questions?
38.
Contact: Max Engel:
mengel@myspace.com
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