4. Daily Mail
1. Daily Mail newspaper feature the latest showbiz,
current affairs, health, sport and travel information.
2. The newspaper is organised in sections
3. There is 20% advertising in the newspaper.
4. They advertise services.
5. Daily Mail’s target audience are 40-50 year old
lower-middle class females.
6. It is available in newsagents, online and apps on
iPad.
7. The adverts are very small classified adverts.
5. The Sun
1. The Telegraph show glamour models, weather, tv magazine,
puzzles etc
2. The newspaper is organised in sections: Weather, Celebrity
Columns, TV Gossip, TV Guide, Sports
3. There is around 40% advertising throughout the newspaper.
4. They advertise: promotions on tourist
attractions/supermarkets etc, movies, technology, holidays
5. Target audience: 25 to 50 they are most interested in buying
newspapers. Small price of suggests a lower class target
audience.
6. The Sun is available in European countries
7. Size of adverts: double page, ½ page
7. Channel 4
Paralympics – Meet the Superhumans
O Content: introduction of the paralympians,
informing audience that Channel 4 is
broadcasting the Paralympics 2012.
O Font: White capitals could suggest the
seriousness of paralympics and urgency of
support needed.
8. ITV
The X Factor 2012 Advert
O Content: use of previous winner talking about
X Factor experience and what the show has
done for her, this is to encourage audience to
watch the new series.
O Organisation of information: footage of her
from her first audition to winning the show.
The audience is informed of the life changing
journey that the show offers.
