Ryan Finch, General Manager of Raleigh City Farm, discusses experience with crowdfunding a startup. Includes before, during and after stages of running a kickstarter campaign; as well as impact on organization and individuals. Presentation at National Small Business Association Webinar and local SCORE Chapters. Please feel free to contact with questions: ryan@raleighcityfarm.org

1. www.sba.gov
U.S. Small Business Administration Your Small Business Resource
Programs and services to help you start, grow and succeed
Kickstarting an Urban Farm
Enhancing your Startup through Crowdfunding
Ryan Finch
General Manager
Raleigh City Farm
ryan@raleighcityfarm.org
raleighcityfarm.org

2. www.sba.gov
U.S. Small Business Administration Your Small Business Resource
Programs and services to help you start, grow and succeed
Outline of Presentation
Kickstarting an Urban Farm
• Intro
• About Me, About the Farm
•Crowdfunding
•What is it?
•Kickstarter (Before, During & After)
•Impact
•Q&A

3. www.sba.gov
U.S. Small Business Administration Your Small Business Resource
Programs and services to help you start, grow and succeed
About Me
Kickstarting an Urban Farm

4. www.sba.gov
U.S. Small Business Administration Your Small Business Resource
Programs and services to help you start, grow and succeed

5. www.sba.gov
U.S. Small Business Administration Your Small Business Resource
Programs and services to help you start, grow and succeed

6. www.sba.gov
U.S. Small Business Administration Your Small Business Resource
Programs and services to help you start, grow and succeed

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U.S. Small Business Administration Your Small Business Resource
Programs and services to help you start, grow and succeed
Photo Ryan Finch

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U.S. Small Business Administration Your Small Business Resource
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Photo Capital Club 16

9. www.sba.gov
U.S. Small Business Administration Your Small Business Resource
Programs and services to help you start, grow and succeed

10. www.sba.gov
U.S. Small Business Administration Your Small Business Resource
Programs and services to help you start, grow and succeed

11. www.sba.gov
U.S. Small Business Administration Your Small Business Resource
Programs and services to help you start, grow and succeed
Photo Capital Club 16

12. www.sba.gov
U.S. Small Business Administration Your Small Business Resource
Programs and services to help you start, grow and succeed
• Ask for help on this

13. www.sba.gov
U.S. Small Business Administration Your Small Business Resource
Programs and services to help you start, grow and succeed

14. www.sba.gov
U.S. Small Business Administration Your Small Business Resource
Programs and services to help you start, grow and succeed
Crowdfunding – What is it?
Kickstarting an Urban Farm
OLD: Ask 1 person for lots of $
NEW: Ask lots of people for a little $
GIST: Way to raise money
…and so much more!

15. www.sba.gov
U.S. Small Business Administration Your Small Business Resource
Programs and services to help you start, grow and succeed
Kickstarter Basics
Kickstarting an Urban Farm
Project
Time Limit
All or Nothing
Give rewards

16. www.sba.gov
U.S. Small Business Administration Your Small Business Resource
Programs and services to help you start, grow and succeed
Why it Works
Kickstarting an Urban Farm
People feel like “investors”

17. www.sba.gov
U.S. Small Business Administration Your Small Business Resource
Programs and services to help you start, grow and succeed
Some Pros and Cons
Kickstarting an Urban Farm
+ Community engagement
+ Refine strategy (Messaging, Development)
+ Publicity, Create Buzz
+ Increase customer base
+ Not a loan
- Coordination & communication
- Best ROI for time & energy ?
- Not Free

18. www.sba.gov
U.S. Small Business Administration Your Small Business Resource
Programs and services to help you start, grow and succeed
Not Free
Kickstarting an Urban Farm
Takes time
•2 months to plan
•1 month to implement
•1 month to fulfill rewards
Fee
•Kickstarter -- 5% fee
•Amazon -- 3-5% fee
•Cost of fulfilling rewards

19. www.sba.gov
U.S. Small Business Administration Your Small Business Resource
Programs and services to help you start, grow and succeed
Watch Video?
Kickstarting an Urban Farm
http://www.kickstarter.com/proje
cts/raleighcityfarm/raleigh-city-
farm-lets-dig-where-we-live

20. www.sba.gov
U.S. Small Business Administration Your Small Business Resource
Programs and services to help you start, grow and succeed
Kickstarter BEFORE
Kickstarting an Urban Farm
My Strategy
Got Advice
Decided Timeline, Amount
Coordinated Video Shoot
Recruited Team

21. www.sba.gov
U.S. Small Business Administration Your Small Business Resource
Programs and services to help you start, grow and succeed
Kickstarter BEFORE
Kickstarting an Urban Farm
Social Media Strategy
Identified Target Audience
Identified Media related to Target Audience
Wrote Targeted Messaging
Generated Ideas for rewards
Created Roll-out Strategy

22. www.sba.gov
U.S. Small Business Administration Your Small Business Resource
Programs and services to help you start, grow and succeed
•
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23. www.sba.gov
U.S. Small Business Administration Your Small Business Resource
Programs and services to help you start, grow and succeed

24. www.sba.gov
U.S. Small Business Administration Your Small Business Resource
Programs and services to help you start, grow and succeed

25. www.sba.gov
U.S. Small Business Administration Your Small Business Resource
Programs and services to help you start, grow and succeed
Kickstarter DURING
Kickstarting an Urban Farm
Game Day
Early Launch
Team Ready
Posters in Windows, Postcards throughout Town
Event
Press Releases
Responding to Emails

26. www.sba.gov
U.S. Small Business Administration Your Small Business Resource
Programs and services to help you start, grow and succeed
Kickstarter AFTER
Kickstarting an Urban Farm
Rewards
Collecting Data
Collecting $
Showing Appreciation

27. www.sba.gov
U.S. Small Business Administration Your Small Business Resource
Programs and services to help you start, grow and succeed
Kickstarter - AFTER
Kickstarting an Urban Farm
Behind the Scenes

28. www.sba.gov
U.S. Small Business Administration Your Small Business Resource
Programs and services to help you start, grow and succeed
Photo Capital Club 16

29. www.sba.gov
U.S. Small Business Administration Your Small Business Resource
Programs and services to help you start, grow and succeed
Photo Capital Club 16

30. www.sba.gov
U.S. Small Business Administration Your Small Business Resource
Programs and services to help you start, grow and succeed

31. www.sba.gov
U.S. Small Business Administration Your Small Business Resource
Programs and services to help you start, grow and succeed
Photo Capital Club 16

32. www.sba.gov
U.S. Small Business Administration Your Small Business Resource
Programs and services to help you start, grow and succeed
Photo Capital Club 16

33. www.sba.gov
U.S. Small Business Administration Your Small Business Resource
Programs and services to help you start, grow and succeed
Photo Capital Club 16

34. www.sba.gov
U.S. Small Business Administration Your Small Business Resource
Programs and services to help you start, grow and succeed
Photo Capital Club 16

35. www.sba.gov
U.S. Small Business Administration Your Small Business Resource
Programs and services to help you start, grow and succeed
Photo Capital Club 16

36. www.sba.gov
U.S. Small Business Administration Your Small Business Resource
Programs and services to help you start, grow and succeed
Photo Capital Club 16

37. www.sba.gov
U.S. Small Business Administration Your Small Business Resource
Programs and services to help you start, grow and succeed
Photo Capital Club 16

38. www.sba.gov
U.S. Small Business Administration Your Small Business Resource
Programs and services to help you start, grow and succeed
Photo Capital Club 16

39. www.sba.gov
U.S. Small Business Administration Your Small Business Resource
Programs and services to help you start, grow and succeed
What it did for our Organization 1
Kickstarting an Urban Farm
Marketing
Our Story
Develop Materials- Newsletter, Posters
Created Twitter Account
Document, Document, Document!

40. www.sba.gov
U.S. Small Business Administration Your Small Business Resource
Programs and services to help you start, grow and succeed
What it did for our Organization 2
Kickstarting an Urban Farm
Generated Interest
Doubled FB
Press
Won National Award
Quadrupled Stakeholder Database
Created Strong Relationships

41. www.sba.gov
U.S. Small Business Administration Your Small Business Resource
Programs and services to help you start, grow and succeed
What it did for our Organization 3
Kickstarting an Urban Farm
Start-up Capital

42. www.sba.gov
U.S. Small Business Administration Your Small Business Resource
Programs and services to help you start, grow and succeed
What it did for me as an Entrepreneur
Kickstarting an Urban Farm
Upward Mobility within Organization
Increased Confidence
Stronger Understanding of Leadership
Speaking Engagements
Bright Outlook with New Adventures

43. www.sba.gov
U.S. Small Business Administration Your Small Business Resource
Programs and services to help you start, grow and succeed
Q&A
Kickstarting and Urban Farm
Ryan Finch
General Manager
Raleigh City Farm
ryan@raleighcityfarm.org

44. www.sba.gov
U.S. Small Business Administration Your Small Business Resource
Programs and services to help you start, grow and succeed
Other Crowdfunding Sites
Plan to Start
Kickstarter
Start Some Good
Indie GoGo
Rippple

45. www.sba.gov
U.S. Small Business Administration Your Small Business Resource
Programs and services to help you start, grow and succeed
More Information about
Raleigh City Farm
www.raleighcityfarm.org
TEDxRaleigh – Ryan Finch