This document summarizes a webinar about using Facebook to increase bookings for tour and activity businesses. The webinar covered how Facebook is a major platform with over 700 million daily users, and how businesses can use it to engage customers and drive bookings. Specific engagement tactics discussed included posting photos, fun facts, and community posts. The webinar also covered how to add a "book now" button to Facebook pages to make it easy for users to book directly from the page.