Albert Bandura developed social learning theory, which posits that behavior is learned through observational learning. Children observe and imitate the behaviors of people around them, as shown through Bandura's famous Bobo doll experiment. There are four processes of observational learning: attention, retention, motor reproduction, and motivation/reinforcement. Individuals must pay attention to behaviors, remember them, be capable of physically reproducing them, and be motivated to do so by expecting rewards or reinforcement.

2. Social Learning Theory

3. Albert Bandura

4. • born December 4, 1925
• University of British Columbia (1949)
• University of Iowa (1952)

5. • he’s working as a member of the
faculty in Stanford University
• as the greatest living psychologist, and
as one of the most influential
psychologists of all time.

6. •
In social learning theory Albert
Bandura states behavior is learned from
the environment through the process of
observational learning. Children observe
the people around them behaving in
various ways. This is illustrated during the
famous bobo doll experiment

7. • Observational learning is also known
as imitation or modeling. In this
process, learning occurs when
individuals observes and imitate
others’ behavior. There are four
component processes influenced by
the observer’s behavior following
exposure to models.

8. 1. Attention
Individuals cannot learn much by
observation unless they perceive
and attend to the significant
features of the modeled behavior.

9. 2. Retention
The individuals must code the
information into long-term memory.
Memory is an important cognitive
process that helps the observer code and
retrieve information.

10. 3. Motor reproduction
. The observer must be able to reproduce the
model’s behavior. The observer must learn
and posses the physical capabilities of the
modeled behavior.

11. 4. Motivation or reinforcements
In this process, the observer expects to
receive positive reinforcements for the
modeled behavior. If a child imitates a
model’s behavior and the consequences
are rewarding, the child is likely to
continue performing the behavior.

12. Reinforcement can be external or internal and
can be positive or negative. If a child wants
approval from parents or peers, this approval
is an external reinforcement, but feeling happy
about being approved of is an internal
reinforcement.

13. Thank you!!