Presentation given at several different conferences including Perfect Business and LA CEO'S.

1. How To Get Free Traffic
From Search Engines
• Why SEO Is The Answer
• SEO for e-Commerce
• SEO for Bloggers
• Some Secrets (Holiday Gifts)
By Rex Freiberger
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© 2010 Highly Relevant Inc.

2. About Me
• Founder, Highly Relevant, a tech startup in Los Angeles
• For the past 5 years, I’ve helped hundreds of people and
companies drive traffic & make money online
I am not:
-A technical programmer
I am:
-Very knowledgeable about digital marketing and how
it can help businesses and professionals
-Nice guy who doesn’t mind questions during the
presentation
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3. Traffic = Money
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4. Traffic = Power
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5. Nothing Happens
Online Without
Traffic
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6. Traffic From Search
Engines Is The
Answer
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7. 10,000 searches per second
Search Drives the Best Traffic
(even more than social media)
New data now
shows 4,000
Best = highest converting + free
searches a
second!
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8. What is SEO?
SEO is NOT Spam
SEO is NOT Difficult
SEO is Misunderstood
SEO is an Opportunity
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9. PPC Vs. SEO in Clicks and Spend
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10. Why Do Companies Not Invest in SEO?
• SEO drives 75%+ of all search traffic, yet
garners less than 15% of marketing
budgets for SEM campaigns.
• PPC receives less than 25% of all search
traffic, yet earns 80%+ of SEM campaign
budgets.
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11. SEO Starts with Research
1. Keyword Research
Target keywords that make the most sense
Market Samurai Keyword Tool
2. Competitor Research
Look at competitors and what they are targeting.
http://siteexplorer.search.yahoo.com
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12. Determining Searcher Intent
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13. How People Search
The user performs
five searches over a
55+ minute period
before making a
final selection.
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14. How does Google rank web pages?
relevance and importance
See Google’s new video “How Search Works”
http://www.youtube.com/watch?v=BNHR6IQJGZs
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15. What's PageRank?
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16. SEO Recipe for Success
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17. The Bottom Line for SEO
1. Increase business
2. Keeps you ahead of your competitors
3. Can you make the #1 brand in your sector
4. SEO works for both B2B and B2C businesses
5. 92% of B2B buyers research online with search
their first stop
6. Excellent Return On Investment (ROI)
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18. Part 2 - SEO For Bloggers
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19. CMS - Wordpress is a Great Choice!!
• WordPress takes care of 80-90% of
(the mechanics of) Search Engine
Optimization
- Matt Cutts (works for the Search
Quality group in Google)
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20. URL structure
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21. HeadSpace2 Plugin
• Posts / Pages: %%title%% - Blog Title
• Categories: %%category%% Archives %%page%% -
Blog Title
• Tags: %%tag%% Archives %%page%% - Blog Title
• Archives: Blog Archives %%page%% - Blog Title
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22. Optimize your Titles for SEO
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23. Noindex, follow archive pages
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24. Meta Robots WordPress plugin
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25. The Most Important HTML Elements
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26. Oscars 2009 – Keyword Usage Example
•2009 Oscar Academy Awards Best and
SEO Title Worst Dressed
SEO •Who Were the Best and Worst Dressed at this 81st
Annual Academy Awards? Find this years biggest
Description winner’s and losers!
Headline • 2009 Oscar Awards Best and Worst Dressed
•Who Were the Best and Worst Dressed at
Subheadline this 81st Annual Academy Awards?
• /2009-oscars-awards-best-worst-dressed
URL/Slug
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27. Write ‘Boring’ Headlines
REQUIRED • Include targeted keyphrase
• Exact match keyphrase
RECOMMENDED • Place keyphrase in front
• Differentiate from SEO title
• Be succinct
• Use hyper‐local buzz or esoteric phrases
DO NOT… • Be too witty at cost of search relevance
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28. Tips to Build Links
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29. Tips to Build Links
1. Do original research or reporting
• Danny Sullivan - compared spam on
Gmail, Yahoo
2. Give great information
• Lifehacker - High-quality tutorials and guide
3. Live blogging!
A guest post strategy can be a great way to
get additional links – but focus on quality.
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30. Part 3 - SEO For e-Commerce
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31. Micro Format – The Next Big Thing
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32. Long Tail Keywords Matters
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33. UGC Rocks (user generated content)
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34. User Generated Content Tip
• After someone purchases a product,
email them for a review.
• It should be a part of your website – they
can go back to the site, login and add the
review for you to consider for your website
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35. Good URL Structures
www.amazon.com/printers/hp/deskjet-550
www.cnn.com/sports/nba/2007-06-16/cavs-lose-title-chance
Poor URL Structures
www.amazon.com/hp?CATid=432&pg=2334&glamt=UU&SESSID=357f
www.cnn.com/story/storydetail/4349062&ULT=asudh82f
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36. Tips to Build Links
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37. Link Building Tactic
• Ask For A Link In Order Emails (And
Other Customer Communications)
• Do you have a website or blog? Link to us!
Just copy and paste this code: <a
href=http://www.oursite.com>Subtly
Optimized Anchor Text</a>
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38. Link Building - Badges
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39. Internal Links – Think Wikipedia
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40. Part 4 - Bonus Tips – Holiday Season
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41. Move Keywords to the Front of Your Title Tags
• Try taking some pages where you rank
#10+ and move the keyword term/phrase
to the very front of the title tag.
• We've been amazed to see some results
where this brings boosts of 5+ ranking
positions in the engines right away!
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© 2010 Highly Relevant Inc.

42. 301 Redirect Your 404 Pages
• Take a list all 404 error pages that were
accessed on your site.
• Don't just improve your 404s and try to fix
your links - redirect those URLs and get
the link juice you were losing over to
pages that badly need it.
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43. Add Long Tail Modifiers to Keywords on High
Ranking Pages
• Those pages that are ranking well and
earn you great search traffic are frequently
a terrific opportunity to earn even more.
• Do a bit of keyword research and find 4
and 5 word phrases that extend the 2-3
word phrases you already rank for.
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44. Google Instant
Just focus on what
you’re doing – it is not
going to affect your SEO
Strategy.
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45. In Conclusion
• Bottom line in SEO is
Content, Links, Popularity and Reputation.
Read more:
http://www.searchenginejournal.com/55-
quick-seo-tips-even-your-mother-would-
love/6760/#ixzz11Mbrq4TY
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46. Contact Me
Online
http://www.highlyrelevant.com
http://www.rexfreiberger.com
rex@highlyrelevant.com
@rexfreiberger
Offline
www.plancast.com/rexfreiberger
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© 2010 Highly Relevant Inc.