2. Style Icon, LLC’s mission is to create unique, luxury
experiences globally, that dramatically increase brand
awareness and market position for individual clients, new
products and non-profit organizations.

3. On May 6 - 7, 2011, Style Icon, LLC will host and produce the 2011 Kentucky Derby Luxury Suite in honor of the 137th Kentucky
Derby. Our celebrity style lounges combine fashion, luxury and the latest in emerging products/services offered in the market.
Our Luxury Suite will take place at the historic Galt House Hotel in Louisville, KY.
The Kentucky Derby attracts a diverse list of celebrities, athletes and royalty from around the world. During this week
celebrities attend galas, VIP receptions and now an exclusive gifting experience.
Celebrity Style Lounge
Our invitation-only celebrity lounge will spoil our elite guests by gifting them with:
High-end luxury products Pampering spa treatments Emerging fashion brands New technology products
Customized merchandise Customized gift bags

5. WHY COMPANIES PARTICIPATE
Corporations, PR Firms and emerging products partner with Style Icon to integrate their brand, product or
service in a unique luxury environment. This kind of experiential brand positioning allows your message to
engage high level clients such as celebrities, tastemakers, executives and influencers.
• Upscale and Exclusive Environment • Branding/Signage
• Celebrity Access • Increased Media Exposure
• Sampling/Gifting • VIP Hospitality

7. Style Icon’s Charitable Involvement
Style Icon’s host charity for 137th Kentucky Derby weekend is the March of Dimes.
A portion of the event proceeds will be presented to March of Dimes
Past Style Icon Events benefactors include:
March of Dimes, Cure Duchenne, Blessings in a Backpack

8. 2011 ESPY Awards
2011 Emmy Awards
CMA’s (Country Music Awards)
Golden Globes
2012 Super Bowl (Indianapolis)
NBA ALL Star Weekend

9. Included in $50,000 Sponsorship Purchase:
Your company and brand positioned as lead presenting sponsor
“Style Icon Luxury Suite presented by (your brand)
In all media, press releases, marketing materials, website, emails blasts
• Company/Brand Logo featured on press wall
• Company/Brand Logo featured on exit interview press wall
• Exclusivity in your brand category
• Press Release featuring “Your Brand” as Title Sponsor
• Company/Brand logo looped on flat screens inside luxury suite
• Leading intro ad recognizing (your company) as our presenting sponsor in all promotional video
• Logo and link to your website on www.styleiconevents.com
• Inclusion in all social media campaigns
• Prominent branding/product table inside Luxury Suite
• Customized ideas for “Your Brand” throughout the SI Luxury Suite
• Celebrity Photos with “Your Brand’s” product to use for your marketing/PR materials
• 4 tickets to the KY Derby Celebrity Golf Tournament on (5/5/11)
• 4 tickets to the Southern Gaming Poker Tournament After Party (5/5/11)
• 4 tickets to the 5th floor Skye Terrace for Kentucky Oaks and Kentucky Derby Races (5/6/11-5/7/11)
• 4 tickets to the Julep Ball benefitting James Graham Brown Cancer Center (5/6/11-Julep Ball is one of the top
celebrity parties for Derby)
• 4 VIP tickets to the Fleur Di Lys Derby After Party at the Muhammad Ali Center-(5/7/11)
• 4 tickets to the Galt House Derby Party on (5/7/11)
• 2 rooms at the Galt House Hotel & Suites
• 6 VIP passes for your clients to attend the Style Icon Luxury Suite and Celebrity Brunch Events

10. Included in $25,000 Sponsorship Purchase:
• Company/Brand Logo featured on press wall
• Company/Brand Logo featured on exit interview press wall
• Exclusivity in your brand category
• Inclusion as participating sponsor in email blasts, printed media materials, literature, collateral, website
• Company/Brand logo looped on flat screens inside luxury suite
• Leading intro ad recognizing (your company) as our participating sponsor in all promotional video
• Logo and link to your website on www.styleiconevents.com
• Inclusion in all social media campaigns
• Prominent branding/product table inside Luxury Suite
• Customized ideas for “Your Brand” throughout the SI Luxury Suite
• Celebrity Photos with “Your Brand’s” product to use for your marketing/pr materials
• 2 tickets to the KY Derby Celebrity Golf Tournament on (5/5/11)
• 2 tickets to the Southern Gaming Poker Tournament After Party (5/5/11)
• 2 tickets to the 5th floor Skye Terrace for Kentucky Oaks and Kentucky Derby Races (5/6/11-5/7/11)
• 2 tickets to the Julep Ball benefitting James Graham Brown Cancer Center (5/6/11-Julep Ball is one of the top
• celebrity parties for Derby)
• 2 VIP tickets to the Fleur Di Lys Derby After Party at the Muhammad Ali Center-(5/7/11)
• 2 tickets to the Galt House Derby Party on (5/7/11)
• 1 room at the Galt House Hotel & Suites
• 4 VIP passes for your clients to attend the Style Icon Luxury Suite and Celebrity Brunch Events

11. Included in $10,000 Sponsorship Purchase:
• Company/Brand Logo featured on Exit Interview press wall
(Exit Interview will capture celebrity and influential attendee interviews as they leave the suite)
• Exclusivity in your brand category
• Inclusion as Gold Sponsor in email blasts, printed media materials, literature, collateral, website
Company/Brand logo
• Looped on flat screens inside luxury suite
• Logo and link to your website on www.styleiconevents.com
• Prominent branding/product table inside Luxury Suite
• Customized ideas for “Your Brand” throughout the SI Luxury Suite
• Celebrity Photos with “Your Brand’s” product to use for your marketing/pr materials
• 2 tickets to the Southern Gaming Poker Tournament After Party (5/5/11)
• 2 VIP tickets to the Fleur Di Lys Derby After Party at the Muhammad Ali Center-(5/7/11)
• 2 VIP passes for your clients to attend the Style Icon Luxury Suite and Celebrity Brunch Events
CELEBRITY BRUNCH SPONSOR- $7500
Celebrity Brunch Friday and Saturday Morning 10am -1pm
• Naming Rights
• Logo on all emails and promotional collateral
• Signage inside luxury suite mentioning your company as the “Celebrity Brunch Sponsor”
• 2 VIP passes for your clients to attend the Style Icon Luxury Suite
• Company/Brand logo looped on flat screens inside luxury suite

12. PREMIUM GIFTING SPONSORSHIP
Activation Cost - $5000
• Premium first position inside of Celebrity Lounge/desired location
• Company/Brand logo looped on flat screens inside celebrity lounge
• 4 Brand representatives
• 8’ table for product placement inside the Celebrity Lounge
• Celebrity Photos with “Your Brand’s” product
• Banner Ad on Style Icon website linking to your company’s website
GIFT BAG SPONSORSHIP
Activation Cost - $1250
• Product inclusion in Exclusive Gift Bags placed directly in the hands of celebrities, VIP
guests, managers, media, celeb stylist, agents, industry executives and influencers.
Product Gifting Criteria: Each Celebrity Lounge gifting sponsor will be expected to provide a minimum
(50) top tier products and another minimum of (50) second tier products or promotional items.
Total Product- 100

13. Deadline for 137th Kentucky Derby Sponsorship Activation
April 8, 2011
To discuss sponsor activation, brand integration or customizing an approach that addresses
your key activation needs please contact us.
Robin Evitts
502-641-1476
revitts@styleicongiftingsuite.com